Listening for Leads on Social Networks
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Slides used in talk for Cheltenham Connect on 10 Sept 2013 on Listening for Leads on Social Networks.
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Listening for Leads on Social Networks
- 14. • Pay attention to News Feed • Join and engage in Groups eg Local Business Network and GlosBiz • Use Graph Search to find prospects eg “people who like fashion and live in Cheltenham.”
- 15. “Find out what’s happening, right now, with the people and organizations you care about.” Twitter intranetfuture.com
- 16. January to June 2012 6.46% of visits to website via Twitter have generated an online booking AND 1.7% have resulted in a sale over phone Over 8% lead to sale ratio! intranetfuture.com
- 21. “We won a £14,000 phone contract off the back of Twitter.” Richard Snell, Lister Communications @intranetfuture
- 24. How to listen 1. Listen for your company, products, keywords 2. Add key terms to columns in TweetDeck 3. Use Topsy, Twilert and Twitter Advanced Search 4. Answer questions 5. Follow and use hashtags eg #GlosBiz, #GlosBizHour, #CotswoldHour, #OxBiz, #bizitalk
- 27. Connect with Jonathan Pollinger 01242 639023 intranetfuture.com facebook.com/intranetfuture @intranetfuture on Twitter info@intranetfuture.com youtube.com/intranetfuture pinterest.com/intranetfuture uk.linkedin.com/in/jonathanpollinger
Notas del editor
- Gatorade listening command centre
- Dreamforce 2012, Salesforce.com's user and developer conference at the Moscone Convention Center in San Francisco.