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Movember 2010 kpmg jonny
1.
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8.
9. Prostate Cancer
Canada is dedicated
to the elimination
of this disease
through research,
education, support
and awareness. In
areas such as
support andProstate Cancer Canada 2009
Prostate Cancer Canada
10.
11. * Prostate
cancer is the
number one
cancer
threat to
Canadian men
* Men over 40
should have
an annual
PSA test
* 50% of
Canadian men
do not book
an annual
doctor’s
appointment
* It willProstate Cancer Canada 2009
The Facts
Prostate
Lung
Colorectal
Bladder
Percentage distribution of Estimated New Cases for
Selected Cancers, Males, Canada, 2010
12. Early Detection
PCC advises men and their
doctors take the time to discuss
the merits of prostate specific
antigen (PSA) blood testing
followed by a digital rectal
examination (DRE) for early
detection of prostate cancer.
AGE 40: Establish a
baseline PSA value. While the
threat of prostate cancer is
minimal at this age, it also
precedes the onset of benign
prostatic hyperplasia (BPH), the
natural enlargement of the
prostate that commonly occurs
with age. Unless your resulting
baseline PSA score is of concern
to your doctor, the PSA need
only be repeated every 5 years
13. Prevention
* Know your family
history: your odds are
as high as 1 in 2 if your
father had the disease
* Reduce your intake of
animal and saturated
fats
* Eat red: stewed
tomatoes, strawberries,
pomegranates
* Eat green: broccoli,
cabbage, spinach
SeleniumVitamin E Lycopene
14.
15. * Movember is a campaign in
partnership with the
Movember Foundation
* The moustache is our ribbon,
it’s the vehicle by which we
raise awareness and funds
for prostate cancer
* Men grow a moustache (“a
mo”) during the month of
November to raise awareness
of the disease
* The campaign culminates atProstate Cancer Canada 2009
The
Campaign
16.
17.
18. • Guys register at
www.movember.com and
start 1 Movember with a
clean shaven face
• The Movember participants,
known as Mo Bros, have the
remainder of the month to
grow and groom their
moustache while raising
money for prostate cancer
research
How it
Works
Prostate Cancer Canada 2009
19. Prostate Cancer Canada 2009
A Success
Story
Movember is a
global
success
story, with
events and
celebrations
in Australia,
New Zealand,
the United
States,
Canada, the
United Kingdom,
Spain and
Ireland
20. Movember funds have
allowed PCC to invest in
programs that were once
unachievable due to lack
of funding and resources.
Over the past three years
Movember has become the
primary funder for some
very exciting, and
innovative programs that
could change the future
Research made possible
21. KPMG Campaign Support
Prostate Cancer Canada 2009
Prostate Cancer Canada would supply
the KPMG teams with marketing
collateral throughout the
course of the campaign to spur
fundraising and awareness:
Press release/media templates/ mattes
•Internal release outlining the
Movember campaign, Prostate Cancer
Canada and the benefits to KPMG
•Matte quotes from Prostate Cancer
Canada CEO, researchers
•Finished artwork in various sizes that
could be dropped into print or
electronic publications
