1. GROWTH
a unique platform-as-a-service for
portfolio companies & major brands
DISCLAIMER: This is the intellectual property of Heardable, Inc. and
is not to be reused, copied, distributed or sold for any purposes.

2. WHO WE ARE...
...AND THE PROBLEM WE SOLVE.
We are a brand
intelligence company.
In a digital media
ecosystem whereby
companies have a
dizzying array of brand
assets to manage and to
scale, we enable them to
make critical business &
operating decisions,
using our data along with
our insights.

3. THERE ARE OVER 100,000 AGENCIES TO PROVIDE
CREATIVE & STRATEGIC SOLUTIONS.
OVER 10,000 TOOLS TO MEASURE PERFORMANCE.
OVER 1000 RESEARCH FIRMS TO STUDY TRENDS.
AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO
DEVELOP & CURATE CONTENT.
NOT ONE COMPANY PROVIDES REAL-TIME
BUSINESS & BRAND CONTEXT IN A SINGLE,
HOLISTIC PLATFORM.
WELL, WE DO.
3

4. SOME KEY QUESTIONS WE HELP ANSWER.
OF THE COMPETITIVE SORT.
What is the current impact of our online presence?
What kind of online reputation do we actually have?
Are the messaging and content strategies aligned?
Does our corporate site reflect all of our constituent
offerings? Is the site deep linked to all of our core assets?
How are those individual assets performing?
How exactly do we optimize those media assets?
How do we scale those assets appropriately?
What are other companies in our industry doing?
What are other companies in other industries doing?
How do we create KPIs from this intelligence?
How can we create benchmarks & predict sales growth?
What are some new revenue opportunities to go after?
Who should we hire & partner with to do this?

5. We’ve taken this knowledge of building content,
commerce, marketing and analytics systems and
poured it into our own proprietary technology.
We’ve built the world’s first brand navigation system.
5

6. Our core technology.
6

7. The Heardable engine monitors the levers
through which online brand value is created.
Heardable’s real-time web crawler + 126 data partners + proprietary scoring
engine x 15M brands x 800+ data variables x each day = big brand data

8. Assessing brand health (How well are you heard?)
How is a brand optimized
for online media
networks?
How is a brand optimized
for online search?
How is a brand shared across
digital & social channels
through select content?
How are brand assets written
across online channels?
How is a brand
optimized for portable
devices & ad networks?
How is a brand optimized
for social networks?

9. We score, rank and compare 15 million brands,
all day, every day. Think of this as a Klout score for
companies, but much, much more...

10. In case you’re wondering, a “brand” might be...
PARENT COMPANY OR INVESTOR
A media asset.
An entertainment property.
A portfolio product.
A portfolio startup.
... Just to name a few.

11. We can manage any number of brands within a portfolio...

12. ... And we can shape that portfolio by industry, location
and/or by physical footprint.

13. We can analyze activity on most social networks...

14. We can measure things like sentiment, influence & relevance...

15. We can analyze how brands are optimized for online media...

16. We can correlate content & marketing activities to search...

17. We can analyze how media assets are written for optimization...

18. ...And we can see how those assets are optimized for
portable devices & mobility.

19. We can assess
how deep a
corporate site
is and how
interconnected
it is to its own
companies and
partners...

20. We can compile competitive lists, by industry, or across
industries, to analyze context...

21. We can look at a physical retail footprint...

22. We can even analyze specific campaign data...
Company hosted our proprietary sentiment analysis app on their website, offering it as a
premier service to their business customers, allowing them to discover and
exploit the emotional value of their press release content prior to publication.

23. ...And we publish insights through our own platform.
Benchmark reports in all industry flavors.
heardable-reports.myshopify.com

24. TALE OF THE TECH TAPE.
(a 30,000 foot platform view...)
SOCIAL TECH
(Radian 6, Visible)
REAL-TIME
COMPETITIVE
REPORTING
CROSS-CHANNEL
ANALYSIS
INFLUENCE,
SENTIMENT,
ADVOCACY
CROSSINDUSTRY
ANALYSIS
CUSTOM
DASHBOARDS
CUSTOM
PUBLISHING
CURATED DATA
EXTRACTION
SALES
CORRELATIONS
(MEDIA, RETAIL)
MARKET
CORRELATIONS
(DOW, NASDAQ)
RESEARCH
(Forrester, NPD)
Just with our toolkit alone, we can
outdo the best in the marketplace in
terms of features and functions.
Yes, really, we can.
BUSINESS INTEL
(IBM, Spotfire)
ANALYTICS
(ComScore, Alexa)

25. That’s just the
technology component.
Now for the human part
of the equation.

26. PLATFORM PLUS.
(a growth process in motion)
HUMAN INSIGHT
MACHINE LEARNING
Success hinges on a unique symbiosis
between human insights that fuel our core
technology, and how that core technology
illuminates new opportunities through the
intelligence it builds over time...
45+ yrs. combined experience
client, agency & network side executive roles
content, media, marketing, cultural &
technology disciplines
15M brands indexed
800+ variables for each
a proprietary intelligence & scoring engine
automated reports & advanced features

27. Workshops.
27

28. Strategic planning.

29. Stakeholder guidance.

30. Custom research.

31. THE GROWTH PROCESS...
(a steady return on intention & investment)
SCALE
OPTIMIZE
ELEVATE
DEVELOP
venture & innovation strategies
ENGAGE
business network analysis
social business strategy
content publishing strategy
custom builds...
retailer-reseller-channel opportunities...
resource alignment...
competitive positioning...
big brand data mining
competitive assessment...
...THROUGH ENGAGEMENT & SUBSCRIPTION.

32. HOW WE GROW.
(our “Platform as a Service” model)
The Heardable partners work
collaboratively on- and off-site
with company & brand teams,
from IT, to marketing, to product,
to supply chain divisions...
[6 mos. - 1 YR]
PRIMARY SOLUTION SET
AVG. INITIAL ENGAGEMENT
BUSINESS DRIVERS (ROI)
CHALLENGE SET
SUBSCRIPTION**
[CONTENT STRATEGY]
digital positioning
content development
product synthesis
content audit
media audit
asset considerations
5-7 days**
media impressions
asset reductions
content mktg. $
new KPIs
monitoring/reporting
weekly reports
sentiment tracking
industry alerts
2-3 weeks**
media impressions
media $ saved/gained
leads/acquisitions
sales lift
monitoring/reporting
quarterly reports
performance tracking
industry alerts
5-8 weeks**
optg. cost reduction
resource per $ value
new mkt. oppty.
innovation builds
monitoring/reporting
API feeds-licenses
custom dashboards
custom publishing
[NETWORK STRATEGY]
media optimization
& growth approaches
tech analysis
partner analysis
core methodologies
[BUSINESS STRATEGY]
new resourcing
business scale
innovation efforts
ONGOING SERVICES
stakeholder ints.
channel strategies
key partnerships
**Can run concurrently;
timeframes are based on
average engagements.**
**Subs act as
extensions of
engagements.**

33. JUST A FEW USE CASES.
CLIENT
FASHION RETAILER
(cycling gear manufacturer)
AUTOMOTIVE BRAND
(various product SKUs & segments)
PUBLISHING CONGLOMERATE
(eBooks, marketing materials, etc.)
MEDIA CONGLOMERATE
(digital assets, films, TV shows, etc.)
VENTURE CAPITAL FIRM
(early & middle-stage portfolio)
GROWTH INITIATIVE
Run competitive assessments to better
understand retail-brand relationship; develop
new channel strategy.
REVENUE IMPACT
- lead generation up 64% YTD
- channel sales up 23% YTD
Assess brand values across SKUs to inform
new dealership strategies nationwide; build new
data & content strategy.
- online lead gen up 42% YTD
- agg. dealer sales up 15% YTD
Analyze product packages with brand & category
values to determine new market opportunities;
develop a resource strategy to complement.
- 4 new products in dev
- channel sales up 31% YTD
Monitor and analyze core media properties along
with segments to reorganize & resell asset libraries;
tech architecture strategy to complement.
Monitor and analyze portfolio & competitive set
to establish launch strategies & product pivots.
- lead generation up 43% YTD
- channel sales up 12% YTD
- fund prospects up 25% YTD
- media impressions up 52% YTD

34. HOW WE SCOPE.
Every client partnership is unique; typically engagements run in the $25K$250K range depending on scope, and subs run from $2500-$20K per month.
While what we offer is highly competitive, we base our fees on value, not on
price. Here’s our basic formula for scoping a partnership:
x PROJECTED TIME
ENGAGEMENT + SUBSCRIPTION
# OF BRANDS
# OF STAKEHOLDERS
# OF ASSETS
x PROJECTED COSTS
x PROJECTED KPIs
= NEW SUSTAINED VALUE
(near-term & lifetime)

35. WHERE WE FIT IN.
Think of us as a necessary first step in
the business decision-making process...
AWARENESS
CREATIVE AGENCIES
MEDIA AGENCIES
SCENARIO PLANNERS
LIFT
MANAGEMENT CONSULTANCIES
BRAND CONSULTANCIES
BUSINESS CONSULTANCIES
SOCIAL MEDIA AGENCIES
BUSINESS INTELLIGENCE PLATFORMS
RESEARCH FIRMS
SCALE
CONTENT MARKETERS
ANALYTICS PLATFORMS
TECHNOLOGY VENDORS
BIG DATA COMPANIES
TECHNOLOGY INCUBATORS
OPTIMIZATION

36. COMPANIES SERVED.

37. FOUNDER
FOUNDER
FOUNDER

38. CONTACT.
1.888.520.0034
Americas
Corporate Headquarters
28454 Old Town Front St.
Suite 206
Temecula, CA 92590
Asia
31 Rochester Drive
Level 3, Suite 45
Singapore 138637
Jon Samsel: samsel@heardable.com
John Sharp: sharp@heardable.com
Gunther Sonnenfeld: sonnenfeld@heardable.com