A short deck outlining how one man is planning to walk around the earth in under three years. Please help if you can.

1. THREE YEARS FIVE SECONDS
one man’s walk around the earth
#3yrs5secs

2. THIS IS GUS.

3. HE’S AN
ADVENTURER.

4. HE’S GOING TO WALK
AROUND THE EARTH.

5. His aim is to raise over
£250,000 for
Save the Children.

6. Three Years | Five Seconds
Three years to walk Somewhere in the world,
the earth a child dies every
five seconds

7. HE’S GOING TO ACHIEVE
THIS IN UNDER THREE
YEARS, COVERING OVER
18,000 MILES ON FOOT.
1 2 3
Europe & South Asia & North
Central Asia Australia America &
Europe

8. HE WILL CREATE A NEW
WORLD RECORD FOR THE
FASTEST TRIP AROUND
THE EARTH ON FOOT.

9. The route will begin in
London, across Europe
into the Ukraine, through
Kazakhstan, into India
and South East Asia,
across Australia and the
length of New Zealand,
into and across the USA,
and then up through
Portugal, Spain and
France before returning to
London.

10. How?
He’ll be undertaking the trek unsupported, with minimal
equipment, using both modern and ancient innovations:
• Ventile / natural fibre clothing with bespoke
tailoring and traditional crafts
• Modern solar / satellite technology to keep
connected
• Hammock / basic shelters, cooking on open fires
• Modern innovative pack design
• Camping wild from a hammock or under the stars.

11. While on the journey, he’ll
engage with interested parties
via a website in two ways
Ambient Direct

12. Gus will be walking an average of 30
miles per day, meaning his
opportunities for direct interaction
with digital and communications
channels will be limited.
AMBIENT He will be a walking data point,
constantly transmitting his location,
and other key statistics. The
information will be used in an
appropriate way on his website and
other digital channels.

13. Direct forms of interaction will
involve Gus engaging directly with a
platform. His opportunities to do
this will be erratic, due to the
various terrains and distances he
will be covering.
This means that every time he is able
to engage with an online audience, it DIRECT
will be to gain maximum resonance.
He will also be available for
interviews and other media
opportunities, though these will
need to be arranged around his
walking schedule.

14. Gus is 27, and lives
in Manchester.

15. IN 2010, HE WALKED
THE LENGTH OF THE UK
IN UNDER 2 MONTHS.

17. “In walking the
length of the British
isles, I learnt more
than in my lifetime of
schooling, and how
little I know. I want
to learn all I can
about the Earth, to
share this with the
world, and to help
all its people.”
- Augustus Odysseus Cannon, January 2013

18. PREPARATION
• Changed the shape of his
feet through barefoot fell
running.
• Acclimatized to temperature
through wild swimming.
• Adjusted his metabolism
through specialist diets and
extended fasting.
• Readied mentally by
punishing tests of survival,
navigation and sleep
deprivation.

19. THE CANNON 2 7 5’ 7” 10 6 st lb
INDEX 2013 Age Height Weight
An Ultra-marathon: 200 miles Coast-to-Coast
Completed in 16 hours

20. THE OPPORTUNITY

21. Gus will be crossing many
borders, and engaging with
people from many cultures.
His quest will be visible to
millions of people, all keen
to engage with his
endeavor, through digital
and traditional channels.
One man’s three year
journey to cover the world
on foot, to make a
difference.

22. Sponsor Opportunities
TRAVEL Official Airline
PARTNERS Official Insurance
Official Smartphone
COMMUNICATION Official Carrier
PARTNERS Official Camera
Official Grooming
PERSONAL Official Clothing
PARTNERS Official Money
(Pre Paid card for Emergencies)
SPECIAL We are happy to discuss any
PROJECTS special projects
There are extensive opportunities to be involved with #3yrs5secs, so please get in touch if you would like to
help. Your donation can either be cash, product, or service, so we’re more than pleased to hear your ideas.
Please support Gus.

23. CONTACT
• For more information about the journey, please
email hello@guscannon.com
• Sponsorship, please contact jon@alfieandjon.com
Or visit www.guscannon.com for more information.

24. Thanks.
© Gus Cannon 2013 | An Alfie+Jon production