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Search Engine Marketing  ,[object Object],[object Object],Pay Per Click Marketing Keyword Research & Ad Copy Effectiveness
Google: Paid Ads
What Is Really Important ? ,[object Object],http://www.bruceclay.com.au/ppc-hierarchy-of-needs.htm
Keyword Research: Brainstorming Your Goal
Keyword: Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Research Suggestion Tools Free:  http://adwords.google.com/select/KeywordToolExternal Free:  http://www.google.com/insights/search/#   Paid:  http: //www.wordtracker.com
Keyword Suggestion Tools ,[object Object],[object Object]
Keyword: Grouping ,[object Object]
Keywords: Refine ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords: Quality Score ,[object Object],[object Object],[object Object]
Are You a Billionaire? ,[object Object],Don’t pick overly competitive keywords unless you have an unlimited budget
[object Object]
Ad Copy: What People Look For ,[object Object],[object Object],[object Object],[object Object],[object Object],http://pewinternet.org/Data-Tools/Download-Data/Trend-Data.aspx
Ad Campaign Set-Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic Keyword Insertion - DKI ,[object Object],[object Object],[object Object],[object Object],http://www.wordstream.com/dynamic-keyword-insertion
Analytics can help PPC setup
Pay Per Click:  Topics to Consider ,[object Object],[object Object],[object Object]
Pay Per Click:  Ad Testing ,[object Object],[object Object],[object Object]
Types of Ads - Expand Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing Schipul – The Web Marketing Company Phone:  (281) 497.6567 x 533 Email:  [email_address] Web Site:  www.schipul.com   Blog:  www.thesemblog. com

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Intro to PPC Keyword Research and Ad Writing

Notas del editor

  1. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  2. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  3. Research the Goal or conversion for each Campaign, then expand the list. Brainstorm different keywords that relate to what you offer.
  4. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  5. Next, move your keywords into the ad groups where they’re most relevant. Remember to structure your ad groups in a way that makes sense and is easy to track. For example, place keywords relating to gourmet coffee in one ad group, and keywords relating to flavored coffee in another ad group. The end result should make it easy for you to write ads that correspond to the keywords being searched on.
  6. Next, move your keywords into the ad groups where they’re most relevant. Remember to structure your ad groups in a way that makes sense and is easy to track. For example, place keywords relating to gourmet coffee in one ad group, and keywords relating to flavored coffee in another ad group. The end result should make it easy for you to write ads that correspond to the keywords being searched on.
  7. Next, move your keywords into the ad groups where they’re most relevant. Remember to structure your ad groups in a way that makes sense and is easy to track. For example, place keywords relating to gourmet coffee in one ad group, and keywords relating to flavored coffee in another ad group. The end result should make it easy for you to write ads that correspond to the keywords being searched on.
  8. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  9. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  10. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  11. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  12. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  13. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  14. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  15. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  16. Site: http://www.schipul.com Blog: http://www.thesemblog.com
  17. Site: http://www.schipul.com Blog: http://www.thesemblog.com