1. Presentation on:
Sony India Pvt. Ltd.
(A business unit of Sony Corporation)
Presented to:
to
Prof. A. A. Khan
Presented by:
by
Dean, BIITM, Rajan Singh
Bhubaneswar MBA 3rd Sem.
Roll No: 1106258077

2. About Company
Company Profile
Marketing Mix
Brand Ambassador
Objective of project.
Competitor Analysis
Conclusion

3. About Company
• Sony India Pvt. Ltd. is one of the business
units of Sony Corporation in India. The
Registered Office of Sony India Pvt. Ltd.
is in New Delhi. There are also 23 branch
offices available in 23 city of India. In
India Sony outsource the manpower from
Superwell services.

4. Company Profile
• Sony Corporation, commonly referred to as Sony, is
a Japanese multinational conglomerate corporation
headquartered in Kōnan Minato, Tokyo, Japan. It
ranked 87th on the 2012 list of Fortune Global 500.
• Sony Corporation is the electronics business unit and
the parent company of the Sony Group.
• The Sony is a Japan-based corporate group primarily
focused on the Electronics, Game, Entertainment, and
Financial Services (such as insurance and banking)
sectors.

5. Marketing Mix (4p’s)
• Product
• Price
• Place
• Promotion

6. Product:
• Consumer electronics,
• Semiconductors
• Video games
• Media/Entertainment
• Computer hardware
• Telecom equipment
• Accessories
• Financial service insurance, banking,
credit finance and advertising agency.

7. Price:
• The price of the Sony product is more than
compare to other company’s product.
• It gives more benefit with compare the price
it takes.
• The price of Sony products is less flexible
with compare to other brand.
Place:
• In all over the India there more than 25000
distributors selling the Sony product.

8. Promotion:
• Sony promote their product by giving festive
offer on their product, price discount, lucky
draw coupon.
• Example: this DP & Diwali the company was
giving a pen drive + lucky draw coupon +
price discount.
Brand Ambassador:
Deepika Padukone is the brand ambassador for
Sony’s camera.
Kareena Kapoor is the brand ambassador for
Sony vio (laptop).

9. Objective of project
• To know the consumer behavior about the
product.
• To know the kind of feature & service
providing to get loyal customer.
• To know the competitor strategy against
the Sony & that effects Sony sales or not.
• To kind of promotion that using the
distributors & what is their behavior about
Sony brand in between so many brands.

10. Competitor Analysis
• There is two most competitor in panel
Samsung & LG.
• In case of Camera Nikon & Canon is strong
competitor.
• For capturing the panel market LG giving the
IPS panel at a low price & Samsung giving
the full HD on maximum model at low price.
• But in case of home theater or music system
there is no any competitor of Sony brand. It
covers the 95% market of India.

11. Conclusion
• After completing my project lastly I conclude that Sony India
Pvt. Ltd. is the one of the leading company in Indian market but
because of Samsung entering in every electronic sector Sony
sales reduced in case of LED & LCD & also in Mobile sector.
• Next, the customers are rightfully aware of the products and
services of the brand before they are willing to buy the products.
Internet has been a good way of displaying the models and
customers get an opportunity to select the models from there
within and then they opted to buy it from the retailers.
• During my internship I got to experience that 90% of the digital
cameras sold were of Sony and this proves that customers trust
and choose Sony more compared to other brands.
• Finally the service provided on various occasions by the
company after Sales were also very satisfying for the customers.