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Focus on Pacific NW Wine                 RiverPlace
and Wine Friendly Food,                  Esplanade
sourced locally and in
season!                            Appetizers,
                                   Full Entrées
                                Fabulous Desserts
2 Locations:
  RiverPlace (~3years)
             ( 3years)
  (Downtown Portland)
                                  Sharing Plates
  Lake Oswego ( 1 year)
                                  / Light Entrées
                                Fabulous Desserts!
                                Fbl       D      t!
  Owners:
  Leslie Palmer & Gary Kneski
  Executive Chef: Jon Sodini
                                Lake Oswego
Thirst RiverPlace              Thirst Lake Oswego
  Beautiful location with        Centrally located in
  Great Traffic in               downtown LO but In
  Summer, many tourists          ‘unexpected area’ with
  – area overall                 Signage challenges
  ‘forgotten’ by residents
   forgotten                     Economic downturn
  RiverPlace / South             affecting LO downtown
  waterfront renewal -           overall
  population growing but
              growing,           Competing with more
  going slower than              restaurants than there
  expected                       used to be + Bridgeport
  RiverPlace businesses –        Trying to find our niche
  getting year-round,
  classier (Thirst, Spa,
  Lucier), some still not in
         ),
  line with demographic
Thirst
Thi
  No lunch, more entrees. ½ as many people (economy)
  – record sales!
  Party Room!
  P     R     !
  Continual menu – never be stagnant
  Qualitative vs. Quantitative marketing
Work with my neighbors!
  ‘RiverPlace should be #1 downtown destination area for
  residents and tourists – experiencing one of Portland’s
  most unique assets – th Riverfront!
       t   i        t   the Ri f     t!
  Created casual business association. 4 ‘projects:
   Community Website
   Beautify Area
   B    tif A
     New lighting. Longer term, fix sidewalk issues (Bikes),
     sculpture, plants
   Annual Food, Wine & Art Festival
                 ,
   “Wednesdays on the Willamette”
Thirst Wine Bar Rp Lo Marketing[1]
Hired some experts (looked at both locations)!
  Visual Merchandising Consultatnt: signage, flow, feng shui
  Vi     l M h di i         C      lt t t i       fl   f     hi
     Classed up décor within reason and budget!
     Trade / Borrow!
     Outside signage again
              signage…again
  Financial / Business Analyst. Recommended selling LO…
     Did ‘soul searching’ on the business. Did not want to quit –
     so inspired me to aug e t ou o g a bus ess plan.
           sp ed e       augment our original business p a
     Giving it 1 full year before I reassess
Getting people in the door! Free Tastings every
night! Give LO residents that little extra push to
  g t G e O es de ts t at tt e e t a pus
come in. Also helps our ‘to go’ program
Appetizers / Sharing Plates / Desserts – embrace
that for some we may be before or after dinner!
Staff! Hired the right people for Lake O
Look outside your business
  Co-marketing (Spa) / power in numbers (website)
Be able to adapt Look and consider from an
           adapt.
outsider’s perspective
  Wine Bar for Lunch …
Avoid the scarcity mentality! Consider joining or
starting an association with like-businesses.
Instead of being continually competitive, ban
together!
Analyze but don’t overanalyze! Make changes
then give yourself time to execute and adapt
before re-analyzing
Continually revisit all marketing programs and
study your competitors and fellow travelers
Don’t be afraid to ask for help! Experts in the area
                              p    p
– not as pricey as you may think. However, always
listen to your gut as well!

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Thirst Wine Bar Rp Lo Marketing[1]

  • 1. Focus on Pacific NW Wine RiverPlace and Wine Friendly Food, Esplanade sourced locally and in season! Appetizers, Full Entrées Fabulous Desserts 2 Locations: RiverPlace (~3years) ( 3years) (Downtown Portland) Sharing Plates Lake Oswego ( 1 year) / Light Entrées Fabulous Desserts! Fbl D t! Owners: Leslie Palmer & Gary Kneski Executive Chef: Jon Sodini Lake Oswego
  • 2. Thirst RiverPlace Thirst Lake Oswego Beautiful location with Centrally located in Great Traffic in downtown LO but In Summer, many tourists ‘unexpected area’ with – area overall Signage challenges ‘forgotten’ by residents forgotten Economic downturn RiverPlace / South affecting LO downtown waterfront renewal - overall population growing but growing, Competing with more going slower than restaurants than there expected used to be + Bridgeport RiverPlace businesses – Trying to find our niche getting year-round, classier (Thirst, Spa, Lucier), some still not in ), line with demographic
  • 3. Thirst Thi No lunch, more entrees. ½ as many people (economy) – record sales! Party Room! P R ! Continual menu – never be stagnant Qualitative vs. Quantitative marketing Work with my neighbors! ‘RiverPlace should be #1 downtown destination area for residents and tourists – experiencing one of Portland’s most unique assets – th Riverfront! t i t the Ri f t! Created casual business association. 4 ‘projects: Community Website Beautify Area B tif A New lighting. Longer term, fix sidewalk issues (Bikes), sculpture, plants Annual Food, Wine & Art Festival , “Wednesdays on the Willamette”
  • 5. Hired some experts (looked at both locations)! Visual Merchandising Consultatnt: signage, flow, feng shui Vi l M h di i C lt t t i fl f hi Classed up décor within reason and budget! Trade / Borrow! Outside signage again signage…again Financial / Business Analyst. Recommended selling LO… Did ‘soul searching’ on the business. Did not want to quit – so inspired me to aug e t ou o g a bus ess plan. sp ed e augment our original business p a Giving it 1 full year before I reassess Getting people in the door! Free Tastings every night! Give LO residents that little extra push to g t G e O es de ts t at tt e e t a pus come in. Also helps our ‘to go’ program Appetizers / Sharing Plates / Desserts – embrace that for some we may be before or after dinner! Staff! Hired the right people for Lake O
  • 6. Look outside your business Co-marketing (Spa) / power in numbers (website) Be able to adapt Look and consider from an adapt. outsider’s perspective Wine Bar for Lunch … Avoid the scarcity mentality! Consider joining or starting an association with like-businesses. Instead of being continually competitive, ban together! Analyze but don’t overanalyze! Make changes then give yourself time to execute and adapt before re-analyzing Continually revisit all marketing programs and study your competitors and fellow travelers Don’t be afraid to ask for help! Experts in the area p p – not as pricey as you may think. However, always listen to your gut as well!