The document discusses the author's research on creative communities for sustainable lifestyles and collaborative services on digital platforms. The author is a PhD candidate studying at Politecnico di Milano under Professor Ezio Manzini. His research unit, Design and Innovation for Sustainability, focuses on designing sustainable product-service system innovations. The author has worked on several projects involving social innovation and sustainability, including collaborative services that could be enabled by digital platforms.

1. Crea%ve communi%es for sustainable
lifestyles and collabora%ve services on the
digital pla8orm
Joon Sang Baek
Ph.D. candidate, Department of Industrial Design
Politecnico di Milano
Tutor: Prof. Ezio Manzini
Co‐relatore: Dr. Anatoliy Gruzd
Contro‐relatore: Prof. Alberto Colorni

2. Table of contents
• IntroducGon
– Me
– My research unit
– Our research network
• Our research
– Design for social innovaGon and sustainability
– Projects
• My research
– CollaboraGve services on the digital plaLorm
– Case studies
– Current work in Dalhousie

3. About me
Joon Sang Baek
joonsbaek@gmail.com
www.sustainable‐everyday.net/codi
• B.Sc. in Industrial design @ Korea Advanced InsGtute of
Science and Technology (KAIST)
• M.Sc. in Industrial design, InteracGon design @ KAIST
• User interface designer @ Samsung Mobile
• Ph.D. candidate @ Politecnico di Milano
• Exchange graduate study @ Dalhousie University

4. Where do I work?
Design and InnovaGon for Sustainability (DIS) Research Unit is led
by Prof. Ezio Manzini and our mission is to design sustainable
product‐service system innova%on, from environmental,
economic and social perspec%ves.
DidacGc acGviGes, basic and applied research in different fields:
 service design (e.g. product‐service system design),
 strategic design,
 scenario building,
 life cycle design,
 mobility and transporta%on management and innova%on,
 natural resources management,
 urban planning.

5. Research topics
DIS leader > Ezio Manzini
 Strategic Design
leader: Anna Meroni
 Design and system innova%on for sustainability
leader: Carlo Vezzoli
 Mobility systems
leader: Roberto Maja
 E‐learning and Didac%cal Innova%on
leader: Alberto Colorni
 Planning and urban design for sustainability
leader: Cesare Blasi

6. Design for social innova%on and sustainability (DESIS)
network
DESIS is a network of schools of design and other disciplines, insGtuGons,
companies and non‐profit organizaGons interested in promoGng and
supporGng design for social innova/on and sustainability.
www.desis‐network.org

7. Table of contents
• IntroducGon
– Me
– My research unit
– Our network
• Our research
– Design for social innovaGon and sustainability
– Projects
• My research
– CollaboraGve services on the digital plaLorm
– Case studies
– Current work in Dalhousie

8. Social innova%on and sustainability
“Social innova%on means the design and implementa%on of
crea%ve ways of mee%ng social needs.”
From the margins to the mainstream:
• “The financial and economic crisis makes crea/vity and
innova/on in general and social innova/on in par/cular even
more important to foster sustainable growth, secure jobs and
boost compe//veness.” (EU President Barroso)
• In Washington President Obama has launched an Office of
Social InnovaGon in the White House.

9. Design for social innova%on and sustainability
Design for social innova%on and sustainability is a domain of
design that deals with product‐service innovaGons and their
relaGon to sustainability.
From social innova%on towards sustainability:
“The radical innovaGons of local systems that challenge tradiGonal
ways of doing things introduce a set of new, very different and
intrinsically more sustainable ones and these micro‐
transformaGons become the groundwork for great systemic
change.” (Manzini in Meroni ed., 2007)

10. Design for social innova%on and sustainability
How can design contribute to social innova%on and sustainability?
Provide tools of user‐centered Collect cases of social Develop and use tools for
design to discover user needs innovaGons and generate designing product‐service
for various products and visions and strategies for systems (e.g. A system map
services (e.g. Human‐centered design research and pracGce used to design a product‐
design toolkit by IDEO) (e.g. CreaGve communiGes by service system of E‐meal)
Meroni Ed.)

11. Projects
1. Emerging User Demands for Sustainable SoluGons (EMUDE)
2. Feed Milan (Nutrire Milano), Italy
3. Chongming Island, China

12. 1. EMUDE (2004‐6)
Emerging User Demands for Sustainable SoluGons (EMUDE) is an
EU founded specific support acGon (2004‐2006)

13. 1. EMUDE (2004‐6)

14. 1. EMUDE (2004‐6)
case collection of creative
communities

15. 1. EMUDE (2004‐6)
case collection of creative
communities
scenarios of product-
service system innovation

16. 1. EMUDE (2004‐6)
case collection of creative
roadmaps for future communities
research, policy agenda,
dissemination of the
results
scenarios of product-
service system innovation

17. A collecGon of cases of Crea%ve Communi%es, the concept of diffused crea%vity, the
concept of Diffused Social Enterprise, the scenario of the Diffused Social Enterprise, a
policy agenda. The results are published in books and can be downloaded at:
hfp://www.sustainable‐everyday.net
creative communities: cases
Collaborative services:
scenarios of PSS innovation

18. Collabora%ve services
more collaborative
Enabling, active
P2P file sharing Cohousing
Wikipedia Neighborhood car sharing
less relational more relational
Predictable, Unpredictable,
controlled, codified open, not codified
School bus Community-based tourism
Guided tour Restaurant that you often go in
town
less collaborative
Disabling, passive
Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)

19. Collabora%ve services
more collaborative
Enabling, active
RelaGonal and
P2P file sharing Cohousing
Wikipedia
collaboraGve
Neighborhood car sharing
services
less relational more relational
Predictable, Unpredictable,
controlled, codified open, not codified
School bus Community-based tourism
Guided tour Restaurant that you often go in
town
less collaborative
Disabling, passive
Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)

20. 2. Feed Milan (Nutrire Milano) Project
Partner:
Slow Food
DIS-Indaco Politecnico
Scienze Gastronomiche
Ente Parco Sud
Fondazione Cariplo
EXPO’ 2015

21. 2. Feed Milan (Nutrire Milano) Project
Parco Sud Milano
Partner:
Slow Food
DIS-Indaco Politecnico
Scienze Gastronomiche
Ente Parco Sud
Fondazione Cariplo
EXPO’ 2015

23. A network of services
Shared resources Brand identity

27. Farmers market in Milan

28. ICT for sustainable food produc%on and
consump%on in Milan
Nutrire Milano project
Digital pla8orm
Pilot case
consumer
Farmers
market
Vegetable
garden
municipality
farmer
Bread
producGon
civil organization

29. Xianqiao village
3. Xianqiao Eco-village
Project in Chong Ming
island
Tongji University
Politecnico di Milano
DESIS-China Network
Shanghai City Studio TAO
China-US Center for
Sustainable Development

30. project
To revitalize a rural village,
improving the quality of life of
both, farmers and citizens.
The proximity between farms and
the city can be turned in an
advantage considering its
potentiality in terms of “zero-
miles” food and tourism.
Chong Ming Island

31. local projects
Organic food
Home restaurant
Twin schools project
Home restaurant
Traditional medicine
Village businesses
social
Chong Ming Island innovation
initiatives

32. organic food
local project 1
Xianqiao Village (China)

33. Home restaurant
local project 2

34. framework project
involvement
Community involvement Designers involvement
co-design processes ideas and communication

35. Table of contents
• IntroducGon
– Me
– My research unit
– Our network
• Our research
– Design for social innovaGon and sustainability
– Projects
• My research
– IntroducGon
– CollaboraGve services on the digital plaLorm
– Case studies
– Current work in Dalhousie

36. Research %tle
Designing sustainable collabora%ve services on the digital
pla8orm: Development and evaluaGon a socio‐technical
framework for designing digital plaLorms to support social
innovaGon and sustainability in a more systemaGc way
Peer‐to‐Peer digital
Social network
collaboraGon
CollaboraGve service

37. Research needs
Extrinsic needs
• Increasing social, environmental and economic problems and demands
for alternaGve sustainable soluGons.
• Diffused informaGon communicaGon technologies (ICTs), democraGzed
innovaGons and new ways to collaborate.

38. Research needs
Extrinsic needs
• Increasing social, environmental and economic problems and demands
for alternaGve sustainable soluGons.
• Diffused informaGon communicaGon technologies (ICTs), democraGzed
innovaGons and new ways to collaborate.
Intrinsic needs
• A need to idenGfy how ICT is used and can be used by people to
collaborate and innovate.
• A need for a framework that systemaGcally integrates social networks
into collaboraGve services design.

39. Research ques%ons
How do creaGve communiGes use ICT to collaborate and meet
their social needs?
How do ICT influence the diffusion of grassroots social
innovaGons?
How do ICT affect the quality and quanGty of social networks of
the communiGes?
How can we systemaGcally integrate the power of social network
into the design process to facilitate the diffusion of collaboraGve
services?

40. Case studies
• Aim: To idenGfy the use of ICT in collaboraGve services and
their impact on the social networks of communiGes
• Partner: Fondazione Culturale Responsabilita’ EGca
• Period: 2008 November ~ 2009 July
• Methods: Contents analysis of websites, interview (on and
offline)
• 28 cases out of 100+ candidates

41. Criteria for selec%ng the cases
• More than 100 candidates of digital soluGons – web and
mobile plaLorms – were reviewed.
• 28 Cases were selected using the three criteria:
1. A service uses ICTs to promote itself and enhance
communicaGon within a community.
2. A service requires collaboraGon in both the physical and the
digital forms.
3. A service must be designed and provided by users in order to
saGsfy their social needs.

43. http://www.sustainable-everyday.net/codi/

44. Finding 1. A typology based on organiza%onal goals
CollaboraGve services on the digital plaLorm were categorized
according to their organizaGonal goals.
1. Producer/consumer network
2. Mapping diffused informaGon
3. Aggregate social acGon
4. CreaGng social network for conviviality
5. Mutual support circle
6. Competences, Gme and products exchange
7. Products, places and knowledge sharing

45. 1. Producers/consumers network
Producer/consumer network is a type of collaboraGve service in which producers and
consumers pursue mutual benefits by establishing a direct network.

46. 2. Mapping diffused informa%on
Mapping diffused informaGon is a collaboraGve service in which users collaborate to
map diffused locaGonal informaGon.
http://www.greenmap.org/greenhouse/en/node/8192

47. 3. Aggregated social ac%on
Aggregated social acGon is a collaboraGve service in which people act together and
use their collecGve power to achieve social goals.

48. 4. Crea%ng social network for conviviality
CreaGng social network for conviviality is a collaboraGve service whose primary goal is
to improve social conviviality by forming and reinforcing a social network. People are
oren from the same locality and interact face‐to‐face and virtually on a regular basis.

49. 5. Mutual‐support circles
Mutual support circles are a collaboraGve service where people provide mutual support
to one another in order to solve problems that they have in common.
Local Vocals Singing Group

50. 6. Competences, %me and products exchange
Competences, Gme and products exchange is a collaboraGve service in which people
collaborate through the exchange of competences, Gme and products.

51. 7. Products, places and knowledge sharing
Products, places knowledge sharing is a collaboraGve service in which people
collaborate through sharing products, places and knowledge.

52. 4. Crea%ng social network for conviviality
CreaGng social network for conviviality is a collaboraGve service whose primary goal is
to improve social conviviality by forming and reinforcing a social network. People are
oren from the same locality and interact face‐to‐face and virtually on a regular basis.

53. Finding 2. A system of collabora%ve service
A platform hosts one or more enabling solutions
PlaLorm e.g.) Meetup.com

54. Finding 2. A system of collabora%ve service
An enabling solution motivates and empowers people to
Enabling soluGon create a service to meet their needs e.g.) Meetup Group
A platform hosts one or more enabling solutions
PlaLorm e.g.) Meetup.com

55. Finding 2. A system of collabora%ve service
CollaboraGve A service created by users involves activities in the digital
service and physical world. e.g.) Team Fighting Diabetes
An enabling solution motivates and empowers people to
Enabling soluGon create a service to meet their needs e.g.) Meetup Group
A platform hosts one or more enabling solutions
PlaLorm e.g.) Meetup.com

56. Finding 2. A system of collabora%ve service
An event is the result of a collaborative service in the physical
Event world. e.g.) Team Fighting Diabetes hiking day
CollaboraGve A service created by users involves activities in the digital
service and physical world. e.g.) Team Fighting Diabetes
An enabling solution motivates and empowers people to
Enabling soluGon create a service to meet their needs e.g.) Meetup Group
A platform hosts one or more enabling solutions
PlaLorm e.g.) Meetup.com

57. Finding 3. A typology based on network structure
CollaboraGve services on the digital plaLorm were categorized
into 4 types according to their network structure.
A group and individuals A network of groups
Networked individuals A network of networks

58. ICT for sustainable food produc%on and
consump%on in Milan
Nutrire Milano project
Digital pla8orm
Pilot case
consumer
Farmers
market
Vegetable
garden
municipality
farmer
Bread
producGon
civil organization

59. ICT for sustainable food produc%on and
consump%on in Milan
Nutrire Milano project
Digital pla8orm
Pilot case consumer
Farmers
market
Vegetable
garden
municipality
farmer
Bread
producGon
civil organization

60. ICT for sustainable food produc%on and
consump%on in Milan
Nutrire Milano project
Stakeholders
Digital pla8orm
Pilot case
consumer
Farmers
market
Vegetable
garden
municipality
farmer
Bread
producGon
civil organization

61. Present works with Dr. Gruzd
• Social network analysis of digital plaLorms for collaboraGve
services,
• Social network analysis of farmers in the Agricultural Park
South of Milan,
• ComparaGve analysis between typologies of collaboraGve
services and social media that they use,
‐> The goal is to develop and evaluate a socio‐technical
framework for designing digital plaLorms to support social
innovaGon and sustainability in a more systemaGc way

62. Thank you.

63. A typology based on the network structure
Without a platform
With a platform

64. CollaboraGon
happens among
people from same
town/city…
Geographically
bounded
Tie strength –
proximity
Geographically
not bounded