Where "Brand" meets "Internet

Today we will talk about Web 2.0 Joost Landsheere Sweet Lemon

Today we will talk about Web 2. 0

Today we will talk about Web 2 0

What is Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],USER EXPERIENCE source: Mike Wesch }

What is User Experience ,[object Object],CONTEXT text video sound informative interactive news blogs CONTENT user generated content audio

What is an “ experience ” sensation interaction product service event through all of our senses over time physical & cognitive EXPERIENCE source: Nathan Shedroff

Internet as Platform ,[object Object],[object Object],[object Object],[object Object],Web = VS + 4C’s + P ,[object Object],[object Object],}

Where ‘ Internet ’ meets ‘ Brand’ ,[object Object],[object Object],[object Object],[object Object],= INTERNET = BRAND

and become ‘ one experience ’ INTERNET BRAND EXPERIENCE

[object Object],source: Natalie Dee

How to build a website ... that supports my brand ? that communicates the right message ? that can reach the right people ? that activates interaction with the brand ? that detects new prospects ?

And the story never ends ... maintenance updates evolution

What’s the scope ? ,[object Object]

Anyway... ,[object Object],You need to define the scope Create a concept Offer an experience

Creative Brief ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who are we talking to ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What does our client want ? ,[object Object],[object Object],[object Object],[object Object]

What do our users want ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do people find you ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content overview ,[object Object],[object Object]

Information Architecture ,[object Object],[object Object],[object Object]

Wireframes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content & Web Copy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who ? ,[object Object],[object Object],[object Object]

Interface design ,[object Object],[object Object],[object Object]

How ? ,[object Object],[object Object]

Software Architect ,[object Object],[object Object],[object Object],[object Object]

Dynamic vs Static ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Back-end ,[object Object],[object Object],[object Object]

Front-end ,[object Object],[object Object],[object Object],[object Object]

Scripting: Front-end & Back-end ,[object Object],[object Object],[object Object],[object Object],[object Object]

Testing ,[object Object],[object Object]

Live ,[object Object],[object Object],[object Object],[object Object]

Timing ,[object Object],[object Object]

Where "Brand" meets "Internet

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