1. Hardee’s & Carl’s Jr.
Happy Star Rewards
By Alex Jones, Jordan Smith & Kelsey Hull

2. PROMO

3. • CKE Restaurant's campaign to bring awareness
about the Hardee’s and Carl’s Jr. app on the
iPhone and Android phones.
• Promote downloads of the app
• Drive consumers in store via Happy Store
Rewards, GPS-loyalty program that rewards
users for checking in at Hardee’s and Carl’s Jr.
Purpose & Objectives

4. • Phase I – App roll out for core fans – using
Facebook, Youtube, brand websites, and e-mail
list.
Programming – Phase I

5. Programming – Social Media

6. Programming – Social Media

7. • Phase II – partnered with mobile advertisers
Jumptap and Flurry to promote the app
• For every five check-ins consumers received
one free coupon – the app suggests sharing on
social networks
• App was heavily promoted in restaurants using
flyers, tray liners, etc.
• Twitter contests.
Programming – Phase II

8. • 36% redemption of mobile coupons on spot
• Facebook – Hardee’s has 524,321fans, Carl’s Jr.
has 822,567.
•Combined they have almost 30,000 followers on
Twitter
• App climbed to the top five free apps,
surpassing Facebook and a version of Angry
Birds during the campaign.
Evaluation