In a world of hackers, phishers, scammers, and Nigerian Princes, how do you keep yourself and your clients safe, while investing time and energy (and not to forget, money) into Social Media. An objective look at social media risks and benefits.

1. Social media
is okay —
jeopardizing
security isn’t

2. I am Jordan Wollman
Executive Creative Director & Partner @ Aria

3. I’m 28
years old
(although my wife
may beg to differ)

4. I’m married to
a fantastic
photographer:
Briana

5. I have a
one-month
old daughter:
Remy

6. I generally talk about
design, marketing,
social media,
music and movies

7. I have 357 followers on
Twitter, 401 friends on
Facebook, and 241
connections on LinkedIn

8. I love Star Wars
Some people call me Jedi Master

9. I am a Husband,
Father,
Advertiser,
Avid snowboarder,
Wine enthusiast,
Social media navigator.

10. You can find me on Twitter, Facebook,
LinkedIn, Google+,
Behance, About.me,
Wordpress, projeqt, Virb,
Spotify, Vimeo, YouTube,
Last.fm, Pandora,
Delicious, Tumblr, Flickr,
Gowalla, Foursquare,
Klout, Ping.fm
...

11. All that information,
and a lot more, you can find on
Facebook

12. A digital agency —
we design the
experience of brands.

13. We design the
experience of brands...
In one of many ways, online and
through social media

14. Ihere?
am
o, why
S
Let’s talk
Social Media

15. Why should
you care
about Social
Media?

16. In 2011
110 billion
minutes were
spent on social
networks &
blogs [Source: Nielsen]

17. In 2011
has 500
million users.
That’s 1 in every
13 people on
earth.

18. In 2011
55 million
tweets are
published
each day

19. In 2011
300,000
users join
each day

20. In 2011
exceeds
2 billion
views
each day

21. In 2011
On the professional side,
has
over 100
million users
world wide

22. In 2011
On the professional side,
And a new
user joins
every second
of the day

23. Those are
your clients...
And they’re
talking
about you.

24. It’s about the
disproportionate
power of 1
says my true reach is 270
klout.com/#/jordanwollman

25. Yeah. Yeah. Yeah.
But is it safe?

26. In a lot of ways, yes.
In others...?

27. It’s the
wild, wild west.
The rules are being
written in real-time.

28. Two sides to the safety coin:
1) Your personal safety
2) Your client’s safety

29. then
Okay
Let’s look at a
few case studies

30. @PrincessTweep
asks to be robbed,
and gets... robbed

32. “Well, I was ‘checking in’ on Foursquare all over
town today. I know it’s risky — but I lost one of
my mayorships last week and I’m not going to
let that happen again.” said Tweep.

33. “A new website called PleaseRobMe.com
does nothing more than aggregate publicly
shared check-ins, but its name and purpose
attempt to shed more light on the dangerous
side effects of location-sharing.”
via

34. “Many of us location-sharers get so caught
up in the novelty and bonuses associated
with our behavior that we forget the
implications of our actions.”
via

35. “Some law enforcement agencies are referring
to check-ins as recent empty homes”
via

36. ✓ Foursquare
✓
Tools you ✓
Gowalla
Loopt
willingly ✓
✓
Google Buzz
Google+
check in with ✓ Facebook
✓ Twitter

37. ✓ Transit swipe-cards
✓
Things that ✓
Swipe cards for doors
Electronic tolling (TollTag)
track your ✓
✓
Cellphones
Location searches on
location your PDA
✓ Free Wi-Fi
passively ✓ Parking meters you call to
add money
[Source: eff.org]

38. Creepy: cree.py
is an application that allows you
to gather geolocation related
information about users from
social networking platforms
and image hosting services.

39. Hackers hacking
July, 2011: AntiSec claimed credit for the
Booz Allen hack. It published a list of 90,000
military e-mail addresses, apparently stolen
from Booz Allen's systems.
via

40. London fights back at RIM
August, 2011: In the wake of ongoing riots in
London, Blackberry maker Research in
Motion’s website was hacked on Tuesday.
via

41. London fights back at RIM
“No Blackberry you will NOT assist the police,”
wrote one hacker on a Research in Motion blog”

42. Social networking sites leak
personal information
...a new study has found, raising the
possibility that users of such sites can be
tracked everywhere they go online
via

43. Social networking sites leak
personal information
The study looked at twelve social networking sites:
Bebo, Digg, Facebook, Friendster, Hi5, Imeem,
LinkedIn, LiveJournal, MySpace, Orkut, Twitter,
and Xanga
via

44. Social networking sites leak
personal information
"Not only do they know where I'm visiting,
they know who I am," said Wills. "And
that's disconcerting."
via

45. Social networking sites leak
personal information
The report found that between 55%
and 90% of users keep the default
privacy settings
via

46. Can it be dangerous? Yes.
But the time is now!

47. Keeping
yourself safe

48. Privacy
Settings
Get to know who can and
can’t see your information

49. it
e t!,
e i
s e
n ar
y a h
Privacy
c s
e n
th Settings
If y ca
theGet to know who can and
can’t see your information

50. Photo by Jennifer Daniel
Only friend
friends
It’s not a popularity contest
Facebook will cap you at 5,001 anyway

51. Checking-in
is okay...
But do it as you leave,
not as you arrive

52. Don’t check-in
at home
And don’t let your
friends do it either

53. Frank
Annie
Photo-tagging
Is generally associated
with Geo-Tagging

54. Keeping your
clients safe

55. Have a plan
Know the dangers & pitfalls
before you start out

56. State your terms
of use clearly
And report violators
to Facebook, Twitter,
YouTube, etc.

57. Don’t feed
the trolls
The only want to incite riot
— just report, then ignore them

58. Choose
a partner
Maximize opportunity
& avoid pitfalls

59. If not, choose
a good tool

60. Verify
age
Well... do what you can.

61. Asking for check-
ins is risky
Make sure your clients
are aware of the dangers

62. ASL
Don’t ask for, or require
Age, Sex, Location

63. Moderate the
conversation
It’s okay to delete other’s comments,
or use profanity filtering

64. It may be risky,
but go forth
and conquer!

65. Because
✓ Over 50% of the ✓ If Facebook were a
world is under 30 country it would be
the world’s 3rd
✓ In 10 years over largest and 2x the
40% of the Fortune size of the U.S.
500 won’t be here
✓ 2009 study revealed
✓ Facebook tops that online students
Google for weekly out performed those
traffic in the U.S. receiving face-to-
face instruction

66. Where your
audience is
hiding

67. There’s plenty of
info out there on
the big boys

68. The new kid on the block

69. A total mystery to marketers:
they aren’t playing by the rules!

70. Google+ is about individuals
— not businesses,
organizations, corporations

71. Individuals
are
authentic

72. Individuals
are
flawed

73. Individuals
are
interesting

74. Individuals
are
identifiable

75. Who’s
done it
right?

77. Until...

79. That’s Fabio!

80. That’s Fabio!
No... really!

81. Individuals
are
willing to
advocate a
good cause

87. Conclusion
✓ Brave it... the ✓ Be authentic.
time is now! That’s what the
ever-growing 50%,
✓ It may be under 30
dangerous, but population wants
with a little from brands
common sense,
it’s worth the
investment and risk

88. And remember.
What happens in
Vegas...
...stays on Facebook,
YouTube, and Flickr

89. Q&A
w ariaagency.com
t @jordanwollman
f /jordanwollman