Tijdens sessie 1 van de VPSO #marktleider30 klantendag haalt Jeroen van der Schenk tijdens zijn presentatie verschillende voorbeelden van social trends en disruptive business models aan.

1. MARKTLEIDER 3.0
Social Trends & Disruptive Businessmodels

2. Jeroen van der Schenk
Add me as a contact in your mobile phone Social (Media) Concept Design
jvdschenk jeroenvanderschenk

3. SOC IAL
(MEDIA)
TRENDS

6. #marktleider30
#exactonline

8. #exactonline

10. The (E)volution of Internet
Web 1.0
Web 2.0
Web 3.0

12. TRANSPARANCY

13. Groundswell
Een sociale trend waarbij mensen nieuwe
technologie gebruiken om dingen te doen en
te maken met anderen, in plaats van gebruik
te maken van de gevestigde orde
organisaties en overheid.
Source: Groundswell by Forrester.com

14. 3.200 QUANGO’S
TRANSPARANCY
120.000 WERKNEMERS
140 MILJARD

15. HET GELD
IS OP!

18. NO BOSS
PLEASE

19. THE
MO VE ME NT

20. Van waardeketen naar waardenetwerk
Bedrijven
Media Landscape
1.0 2.0
web 1.0
web 2.0 3.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model Source: Marco Derksen in het boek Society 3.0
Marketing
Communicatie
Communication
Klanten Dialogue
Value Networks

21. Bedrijven
web 1.0
web 2.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model
Marketing
Source: Marco Derksen in het boek Society 3.0
Communicatie
Communication
Dialogue
Value Networks
Klanten

22. Organizing Without Organizations
“Here comes everybody” by Clay Shirky
cooperation
Collective
(Inter)action
Collaborative
Production
Conversation
Sharing
personal currency

23. Organizing Without Organizations
- SHARING -
SHARING

24. Organizing Without Organizations
- CONVERSATION -

25. Organizing Without Organizations
- CONVERSATION -
CONVERSATION

26. Organizing Without Organizations
- COLLABORATIVE PRODUCTION -
COLLABORATIVE
PRODUCTION

27. POWER TO
THE CROWD

28. Organizing Without Organizations
- COLLECTIVE (INTER)ACTION -

29. Organizing Without Organizations
- COLLECTIVE (INTER)ACTION -
COLLECTIVE
(INTER)ACTION

30. COLLABORATIVE
CONSUMPTION

31. PEER-2-PEER
EVERYTHING!

32. PEER-2-PEER
EVERYTHING!
couchsurfing
hotel
hotels
hotelindustry
hospitality
KHN
peer-2-peer
peer-to-peer
connecting
worldwide
sleeping
sharing
bed
couch
businessmodels
backpacker
business
leisure

33. PEER-2-PEER
EVERYTHING!
crowd collaboration
food
dinner
lunch
twitter
connecting
peers
cooking
tweetjemee
tweet je mee
concept
nederland

34. PEER-2-PEER
EVERYTHING!
social media
cars
carsharing
concepts
businessmodel
earn
review
crowd
peer2peer
peer-2-peer
peer tot peer
automotive
autobranche

35. PEER-2-PEER
EVERYTHING!
money
loan
crowdfunding
spending
rate
social media
crowd
trust
peer2peer
peer-2-peer
peer tot peer

36. We become are Mobile!

39. MARKTLEIDER 3.0
Social Trends & Disruptive Businessmodels

40. COMMODITY
MARKE TS
commodity
added value
branding
co-creation
coffee
koffie
senseo
business models
pricing strategy

41. strategie
add value
price strategy
choose
ADD PRICE
business models
organization
organisation
VALUE company
STRATEGY
corporate

42. CASE

43. Uitdagingen Vergadermarkt
‣ Vergaderzalen zijn een commodity geworden.
‣ Steeds moeilijker om goed personeel te vinden.
‣ Huidige regels en richtlijnen sluiten niet meer aan op de markt.
‣ Prijs is leidend geworden (grote inkopers).
‣ Aantal gasten per boeking neemt af.

44. The Longtail
Traditional business:
80% of the revenue is
generated by app. 15 bookers
Volume in !
Seats2meet.com
80% of the bookers spend
less than ! 500 per year!
# bookers

45. TRANSACTIONAL
SOCIAL

46. SEARCH SOCIAL

47. It’s all about Social Touchpoints
intensiteit interactie
T T T
verloop van tijd

48. Van organiseren naar faciliteren
Seats2meet.com
Locaties
Locaties
Klanten

49. Buzz Marketing

50. Buzz is Business

51. Buzz is Business

52. Buzz is Business

53. Seats2meet.com Websites
90% USER
GENERATED
CONTENT

54. Welcome @ Seats2work.com

55. Welcome @ Seats2work.com
REALTIME!

56. Knowledge versus Location

57. Knowledge versus Location

58. MARKTLEIDER 3.0
Social Trends & Disruptive Businessmodels

60. Contact
Jeroen van der Schenk
Founder of Socialbites.com
jeroen@socialbites.com
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
Add me as a contact
in you mobile phone