11. Greybook: target and positioning
It will have only the esencial functionality
Optimized interface for seniors
Updates are not very frequent, and new data is
marked properly
Build with HTML5 to be enjoyable both in PC
and mobile platforms.
12. Greybook: The UX
Greybook has a task based interface,
specialized interfaces with minimum clutter will
be created for the following tasks:
Seeing public updates of my friends.
Managing my photos and videos, as well as seeing
my friends photos and videos
Finding friends and groups
Messaging my friends
13. Sales, marketing, support
Marketing campaigns on various medias used
by elders (magazines, free paper distributed to
nursing homes and hospitals, radio, etc.)
Work with partners to bring Greybook to their
hardware or software products
Browser integrated face-to-face customer
support to provide comfort
14. Cost Structure and Revenue
Steams
Cost Structure
Fixed costs:
Employee Salary
Rent
Variable Costs:
Server costs
Marketing costs
Revenue Steams
- Advertisement
- Affiliate sales income
15. Schedule part 1: PC
Step 1 First development
Develop minimal PC site (FF, Chrome, IE) in English
Step 2 Marketing
2.1 Begin marketing via web, paper and nursing
homes
2.2 Begin PR with famous blogs
Step 3 Internacionalization
16. Schedule part 2: mobile
Step 4: Mobile web development (starts after
100K PC users worldwide)
Develop smartphone web for major systems.
Step 4.1
Contact Amazon to discuss integration into
Kindle platform and form an affiliate
partnership