2. Company History & Overview:
-1902, the Dayton Dry Goods Company, today known as TARGET was
founded.
-1960, The company takes first steps towards a new mass-marketed
discount store targeting value-oriented shoppers.
-1975, First Target Ad appears in Sunday Paper
High Quality On-Trend Affordable Prices
Target Market:
Women Age 18-35
College Students
Trendy Shoppers
Young families with children
3. Goals:
Increase consumer engagement &
establish an engaging and approachable voice to
build ads and create a culture of consumers around.
Develop a mobile application for shopping that
incorporates likes an interest from various layers of
social media.
Competitors: Wal-mart & Meijer
4. Digital Marketing & Social Media Campaign
for TARGET Corporation .
Promote conversation and curiosity around Target retail
stores through a multi layer social media and digital
campaign to establish and promote the culture of high
quality and latest trends at low prices.
6. YouTube Channel: Keep weekly Video
Blogs featuring Health & Beauty and DIY tutorials.
Social Media Monitoring: use to follow conversation about TARGET
brand, recognize audience and to identify time of day most users are
utilizing each platform to produce content at peak times.
7. Invest in a long term Google Adwords Campaign
to maximize Search Engine Rankings.
Mobile Applications
-Retail Locator
-Scan to Check-In feature
-Social Shopping Guide
Uses multiple social media content from public likes and interest to pins on
Pinterest, Google Trends , +1 on Google friends and circles to compile interest lists, which
offer ideas for products to buy for yourself, friends and family members.
Suggested Items From
8. Budget Proposal Amount $
Facebook Social Media $200,000
YouTube/ V-Blog Social Media $500,000
Blog Social Media $100,000
Web Applications $900,000
Google Adwords Campaign $250,000
Future Development $50,000
Google Analytics Free Service Metrics of Success $0
Total: 2Million
Increase consumer engagement through developing Social Media,
community relations and enacting a Google Adwords campaign. A
portion of the budget will be saved for future opportunities or the
modification and further development of current campaigns.
9. Jan-March April-June July-Sept Oct - Dec
Google
Adwords
Social Media
Mobile
Applications
Shopping
Guide App
10. Measure Succes by tracking:
-Mobile App Traffic
-Pins on Pinterst
-Shared Facebook Content
-Twitter Followers
-Use Google Anayltics to monitor and
generate monthly reports of all social
media account traffic.