12. Variety of Choices
Popularity
hotel
inn
New Choices by Sharing
home
gallery
Choices boat
cabin
Hanok
castle
motel
13. Burden of Ownership
Mobile Lifestyle
Rapid Obsolescence and Short Lifecycle
Depreciation of Value and Maintenance Cost
TIME
+
JOY of Sharing
BURDEN of
Ownership
Share
JOY of
Ownership
Acquisition Use Post-Use
By Aldo de Jong, Claro Partners
14. Connected Society and Technologies 3
Identity
Regulation to Trust
Reputation
Identity
Reputation
TRUST
network
Insurance
Escrow
Emergency Support
Identity verification
Credit card
User Participation
Big Data
Algorithm
15. Reviews
Referrals
Social Activity
Social Relationship
Online Behaviors
Transaction History
Financial Credit
27. The Best in Korea
By 2017, One Time Travel
Global Seoul
Korea
Asia
eBay may be a shark in the ocean, but I am a crocodile in the
Yangtze River. If we fight in the ocean, we lose–but if we fight in the
river, we win. Jack Ma, 2005
28. New Home Sharing Service
Leverage the Local Strength
NEW GAMES LOCAL QUALITY
29. Transformation to Sharing Economy
Me
Company
Consumer
Centralized, 1%
Global
Individual Ownership
Credit, Regulation
Money, Capital
Competition
Market
We
People
+ Micro Entrepreneur
Distributed, 99%
Local
Shared Access
Reputation, Trust
+ Value
Collaboration
Network