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Widget  & Web Ecosystem  Jo, SanKu web2.0 Evangelist SD Group @ KT
 
Web is Becoming a Widget Website vs. Widget
Widget
 
 
Widget
 
 
One Way Limited Contents: Short Head Centralized Closed Provider Centric Two Ways Unlimited Contents: + Longtail Distributed Open User Centric Decentralization & Atomization
Media: Mass Media -> Me Media , We Media Content: Web Site -> Page -> Micro Content Convergence and Divergence
Portable Web Distributed Web Remixed Web Programmable Web Dion Hinchcliffe  Widget
Dion Hinchcliffe  Widget Publishing2.0 Do-It-Yourself Engagement
Personalized Web Service Finds You HTTP RSS People to Services Services to You Widget
http://flickr.com/photos/fredcavazza/2564571564/sizes/o Social Media
Seamless Experience on Multi Devices Widget Services  Multi Devices
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage  worldwide will be mobile.
Viral Marketing and Network Effect
[object Object],[object Object],[object Object],Tariq Krim, Former CEO of Netvibes The Widgetized Web  is a  natural evolution  of Internet.
Natural Evolution: web2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Trend vs. Money Widget
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Widgets
Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object],Webwag.com, Zenzui Mobile Widgets “… in the U.S. marketing spending on mobile widgets will reach [US]$500 million by 2010, up from about $2 million [in March 2007]” [BusinessWeek]
Widget Station Personal Internet Player  Open  Source Hardware Design + Simple + Internet + Widget + Toy + Private
sports buddy friend connection a better wake-up music station   (powers + streams) + photo sharing, video mash-ups, multimedia messaging, games, gossip, news … SoIP lifestyle
 
Widget Usage
Widget Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],The Random House Book Widget
The YouTube Widget (Badge) ,[object Object],[object Object],[object Object],[object Object],[object Object],Dion Hinchcliffe
 
The Google AdSense Widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget Ads
Social Widget Integrate the Social APIs natively in widgets
Enterprise Widget (SAP) “ 2007: year of the Widget?” [Newsweek]
Widget and Personalization (webwag.com)
Your Attention Only At Your Home Tariq Krim, Former CEO of Netvibes Our digital life is growing out of control Focus your attention on what you care
Age of Personalization
Widget Ecosystem Economy
Users Advertisers Publishers Ecosystem Widget Enabling New Open Web Ecosystem Brining More Values with Network Effect
Widget Ecosystem  Widget  Creators (Platform) Content & Application  Providers Users Widget Gallery Advertisers PC/Platform (Vista, Linux,  Browder, Android)  Web (Blog, Personal Web) Mobile Widget Station Developers Power Users Distributers Web, Desktop,  Mobile, Station
Widget Creators ( Platform  Providers with Widget Gallery) define, design, develop, deploy
Content and Application Providers Communication, Personalization ,  Syndication ,Visualization
Distributers Channels, Walled Gardens, Consumers Terminals/Devices Desktop, pda, mobile, web-enabled
 
 
Widgetbox  Bliget Widgetbox has a community of tens of thousands of  widget creators  and over  75 million widget users . Widgetbox widgets are on MySpace, Facebook, Blogger and over  1,000,000 other domains  on the web.
Netvibes Widget Ecosystem Based on UWA
Show Me the Money~
Widget Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widget  Korea
Web2.0 vs. Web0.2
What is Next? When? Widget?  New Web X X ?
Widget as Web Ecosystem Enabler To Bring the Vitality of Innovation to Korea  +70% … +40% … … … … Global Market NOW web2.0 Market (+Mobile) ?
… Global Web Market Through KT Open Ecosystem
User Centric Open Ecosystem Interest Based Ad.
Style SoIP
4 th  Media @ Home New Life Style
We thought ‘friend’ is a noun,  you think it’s a verb. Do things in a group. Don’t do things by yourself.  Groups are stronger, groups are faster.  None of us is as smart as all of us. Eric Schmidt
 
Summary
The Future of Widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Me Mobile VoIP PC Megapass IPTV Online Video Phone Multidevices,  Anywhere Seamless Experience Web Services Offline Services Contents Invisible Internet (as the Air) Open Services Personalized Multiple Formats (Webpage, Widget, Voice) People Open Application Platform These Gizmos Connect to the Net, But You'd Never Know It.
Change: Opportunity or Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets for Global Business Open Widget Platform
Web New Deal Project
You’ll find today is the best chance you have to start  being unreasonable ,  to demand excellence,  to drive change,  to make everything happen. Eric Schmidt
 
 
Widget is
[email_address] Thank Wi dget

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Widget and Web Ecosystem - Updated

Notas del editor

  1. widgetwidgetwidgetWidgetEconomyWidgetEcosystemInvisibleInternetDistributedWebMicroContentsPersonalizationMultiDevicesWidgetStationMobileWidgetDesktopWidgetSocialWidgetWidgetAdvertisingOpenApplication<number>
  2. <number>
  3. 4
  4. 44
  5. 4
  6. 4
  7. 4
  8. 4
  9. 4
  10. One W4
  11. 4
  12. http://flickr.com/photos/fredcavazza/2564571564/sizes/o/4
  13. 4
  14. http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embedDaniel Appelquist Vodafone4
  15. 4
  16. 19
  17. 19
  18. 19
  19. 22
  20. 22
  21. 22
  22. 2222
  23. 22
  24. 22
  25. 22
  26. 22
  27. Use less bandwidth than typical browsingBrowsing not easy; usually need some select service fast; touch screenAlways running/instant onEmerging Standards/Technologies: Mobile Flash and Flash Lite, Java ME and JavaFX Mobile, MojaxPDA platforms (Palm, Windows Mobile)Fring, ZenZui, BluePulse, Mobio, Widset, Mobile Distellery/Celsius, Opera, iPhone22
  28. 22
  29. One W2222
  30. 22
  31. 22
  32. 22
  33. 22
  34. 22
  35. 22
  36. 22
  37. 22
  38. 22
  39. 22
  40. 46
  41. 46
  42. One W46
  43. 46
  44. 새로운 유형의 웹서비스 제공이 가능한 Widget을 중심으로 Widget Economy가 부상하고 있고 Widget Economy의 핵심이 Widget Ecosystem이다. 포탈은 다양한 서비스와 컨텐트를 집중화해서 고객에게 제공함으로써 인터넷의 강자로서 자리매김을 한 상황이다.Widget은 Web 서비스 수용의 새로운 방식으로서 웹2.0, 개인화, 다양한 단말에서의 Seamless User Experience 등과 연계되어 다양한 사업모델로 진화하고 있으며 웹 사업의 경쟁환경을 변화시키는 역할을 하고 있다. Widget을 중심으로 한 새로운 경쟁환경을 활용한 새로운 Widget Economy가 주목을 받고 있다.Widget Economy의 중심적 전략은 Widget Ecosystem의 주도권을 확보하는 것이다.Widget Ecosystem의 중심적 역할을 함으로써 CP, 광고주, 단말, 사용자들을 연계하여 고객접점 확보, Content/Application Aggregation, 광고 Aggregation의 선두 주자로 나섬으로써 웹의 새로운 강자로 Positioning 할 수 있다.이용자들은 다양한 단말에서 동일한 Widget을 통해 Seamless Experience로 서비스 수용이 가능하기 때문에 Widget 의 주도적 사업자로서 일반 웹 뿐만 아니라 모바일 및 PMP 이용자를 대상으로 한 주요 사업자로 부상할 수 있다.46
  45. 사용자는 Widget을 쉽게 찾고 이용할 수 있는 환경이 필요Power 사용자의 경우 자기만의 Widget을 만들고자 하는 욕구 충족 환경 필요현재 Widget은 제한된 RSS Feeding 위주로 Widget에서 모든 정보를 받고자 하는 사용자의 Needs가 있음CP는 다양한 Widget을 만들어 배포할 수 있는 채널 필요. 사용자들이 전체 컨텐트를 Widget을 통해 받기를 원할 경우 CP들은 광고수익을 대체해 줄 수 있어야 함. CP들과의 사업협력이 필요함Widget을 중심으로 새로운 사업 모델을 추진하는 Widget Maker 들 또한 Widget 배포 채널 필요광고주들은 새롭게 부상하는 Widget을 통한 새롭고 개인화된 광고에 대한 관심 고조. 광고주들은 다양한 Widget을 통한 광고노출을 위한 창구 필요단말제조사들은 다양한 Widget이 자기들의 단말에서 동작하게 함으로써 이용자들이 다양한 서비스를 Widget을 통해 제공 받기를 원함이와 같이 새롭게 부상하는 Needs를 충족시킬 수 있는 Widget Ecosystem이 필요하고 이러한 Widget Ecosystem을 바탕으로 한 Widget Economy 가 형성되고 있음51
  46. 52
  47. 52
  48. One W5252
  49. Just over nine months later, over 35,000 of those apps had been made which have been downloaded over a billion times.52
  50. Just over nine months later, over 35,000 of those apps had been made which have been downloaded over a billion times.
  51. 5252
  52. 52<number>
  53. <number>
  54. <number>
  55. <number>
  56. <number>
  57. <number>
  58. 666767
  59. 69
  60. 69
  61. <number>
  62. <number>
  63. 75<number>
  64. 79
  65. 79
  66. 79
  67. 8282