SlideShare una empresa de Scribd logo
1 de 20
Social Media Marketing

        Jose Cintron, MBA-CPC
         Http://mba4help.com
http://www.linkedin.com/in/josecintron
What is Marketing?
Marketing is everything you do in preparation for the sales.


   •   Marketing materials, what they say and how they look.
   •   Your web side ranking-how accessible to your niche.
   •   How you answer the phone and how you dress.
   •   Your attitude and how you project your business.
   •   Every single point of contact with your audience.
   •   Marketing must be plan and measurable for ROI.




               www.mba4help.com
Interruption Marketing
     DOES NOT WORK (Low ROI)

Outbound Marketing is out

• Telemarketing
• Trade shows
• Direct mail
• Print ads
    TV/radio ads



                   www.mba4help.com
Permission Marketing
     DOES WORK (High ROI)

Inbound Marketing is in

• Social Media-Networking
• Blogging-Press Release
• Viral videos-Information
• Pay per click-Display ads
• SEO/SEM/emails
• Local Directories

               www.mba4help.com
Social Media




www.mba4help.com
Social Media Tools



SM-Press Releases

                          Presentation Sharing




               www.mba4help.com
Social Media Marketing

It’s About Building Relationships

    G. Give Away Your Knowledge
        A. Answer Questions
          S. Solve Problems




                  www.mba4help.com
Clientele reaching your
       Business




  www.mba4help.com
Social Media Trends

17% of online time is spent on social
networks
In 2010, 50% of marketers (read: your
competition) will incorporate social media
Top 5 marketing tactics increasing in 2010:
–   Social media (75%)
–   Web search/SEO (51%)
–   Email campaigns (49%)
–   Virtual events (48%)
–   Online advertising (28%)


             www.mba4help.com
Social media users in U.S.




   www.mba4help.com
Facebook –Social Media


Over 850 Millions
175 Million users in U.S.
1of every 5 person in the World
250 Million Photos upload Daily
2.7 Billion Likes Daily
20 Min. avg. per Visit


      www.mba4help.com
What’s the big deal with Social
         Media Marketing (SMM)?

• Build a Database
• Massive Traffic
• SEO Success
    • Back links, Traffic, Branding
•   Building Relationships
•   Cost Effective – Mostly Free!
•   Measurable (Google Alerts)
•   Flexibility – 30 Minutes to 8 Hrs / Day
•   Increased Sales & Revenue
              www.mba4help.com
What’s the big deal with Social
          Media Marketing (SMM)?


•   Massive Traffic
•   Build a Database
•   SEO Success
•   Building Relationships
•   Target your audience
•   Cost Effective (ROI)
•   Measurable
•   Flexibility



              www.mba4help.com
Your Online Marketing Plan


Creating Your Brand
Setup Your Website
SEO/SEM/Local Directory
Create Social Profile/Viral
Start Connecting $$$


                www.mba4help.com
Social Media Optimization

SMO allows you to promote your company’s
website through an interactive method. You
can be popular among the social media users
and can leverage your business, through
social media optimization.




          www.mba4help.com
Social Media Optimization
Advantage:

Brand building
Increased inbound links and direct
referrals.
Network with the best in the industry.
Reaching targeted market segment.
Negligible media costs.
Increased site traffic.
Increased search engine rankings.
Increase revenues and ROI
                  www.mba4help.com
Social Media Marketing
                 Services Includes

Social Media Marketing Strategic Auditing and Consulting
In House Social Media Marketing Training
Social Profile Selection & Development
Image and Reputation Management
Social Media Community Outreach Programs
Online Brand Management
Blog Commenting Campaigns
Content Management
Video Promotional Campaigns
Others

                www.mba4help.com
www.mba4help.com
Your Business

Without Social media          Using Social Media




                www.mba4help.com
Conclusion
Using local directories    Not using local directories




                www.mba4help.com

Más contenido relacionado

Más de Advance Business Consulting

Más de Advance Business Consulting (20)

Accounting 500-2
Accounting 500-2Accounting 500-2
Accounting 500-2
 
Accounting principles 1B
Accounting principles 1BAccounting principles 1B
Accounting principles 1B
 
Accounting principles 1C
Accounting principles 1CAccounting principles 1C
Accounting principles 1C
 
Accounting principles 1D
Accounting principles 1DAccounting principles 1D
Accounting principles 1D
 
CPA's Social Media Marketing
CPA's Social Media MarketingCPA's Social Media Marketing
CPA's Social Media Marketing
 
Search Engine Optimization-SEO
Search Engine Optimization-SEOSearch Engine Optimization-SEO
Search Engine Optimization-SEO
 
Accounting Principles 2a Partnership
Accounting Principles 2a PartnershipAccounting Principles 2a Partnership
Accounting Principles 2a Partnership
 
Accounting Principles-2b Corporations
Accounting Principles-2b CorporationsAccounting Principles-2b Corporations
Accounting Principles-2b Corporations
 
BUSINESS PLAN FOR SUCCESS
BUSINESS PLAN FOR SUCCESSBUSINESS PLAN FOR SUCCESS
BUSINESS PLAN FOR SUCCESS
 
Intangible Assets, Patents, Copyrights
Intangible Assets, Patents, CopyrightsIntangible Assets, Patents, Copyrights
Intangible Assets, Patents, Copyrights
 
Plant assets disposal
Plant assets disposalPlant assets disposal
Plant assets disposal
 
Depreciation- depreciation methods, Income Taxes
Depreciation- depreciation methods, Income TaxesDepreciation- depreciation methods, Income Taxes
Depreciation- depreciation methods, Income Taxes
 
Plant Assets-Property Plan
Plant Assets-Property Plan Plant Assets-Property Plan
Plant Assets-Property Plan
 
Business plan
Business plan Business plan
Business plan
 
Social Media for Business Marketing
Social Media for Business MarketingSocial Media for Business Marketing
Social Media for Business Marketing
 
Statistic for Business
Statistic for BusinessStatistic for Business
Statistic for Business
 
SWOT, MATRIX, SWOT ANALYSIS
SWOT, MATRIX, SWOT ANALYSISSWOT, MATRIX, SWOT ANALYSIS
SWOT, MATRIX, SWOT ANALYSIS
 
Business Plan, Mision, Vision, SWOT, Marketing, Analysis
Business Plan, Mision, Vision, SWOT, Marketing, AnalysisBusiness Plan, Mision, Vision, SWOT, Marketing, Analysis
Business Plan, Mision, Vision, SWOT, Marketing, Analysis
 
Sales Audit, Sales Cycle, Collection Cycle, Audit sales
Sales Audit, Sales Cycle, Collection Cycle, Audit salesSales Audit, Sales Cycle, Collection Cycle, Audit sales
Sales Audit, Sales Cycle, Collection Cycle, Audit sales
 
Job Costing, Job Costing System, Normal costing, ABC Costing
Job Costing, Job Costing System, Normal costing, ABC CostingJob Costing, Job Costing System, Normal costing, ABC Costing
Job Costing, Job Costing System, Normal costing, ABC Costing
 

Último

Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Último (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 

Social Media for Business Success

  • 1. Social Media Marketing Jose Cintron, MBA-CPC Http://mba4help.com http://www.linkedin.com/in/josecintron
  • 2. What is Marketing? Marketing is everything you do in preparation for the sales. • Marketing materials, what they say and how they look. • Your web side ranking-how accessible to your niche. • How you answer the phone and how you dress. • Your attitude and how you project your business. • Every single point of contact with your audience. • Marketing must be plan and measurable for ROI. www.mba4help.com
  • 3. Interruption Marketing DOES NOT WORK (Low ROI) Outbound Marketing is out • Telemarketing • Trade shows • Direct mail • Print ads TV/radio ads www.mba4help.com
  • 4. Permission Marketing DOES WORK (High ROI) Inbound Marketing is in • Social Media-Networking • Blogging-Press Release • Viral videos-Information • Pay per click-Display ads • SEO/SEM/emails • Local Directories www.mba4help.com
  • 6. Social Media Tools SM-Press Releases Presentation Sharing www.mba4help.com
  • 7. Social Media Marketing It’s About Building Relationships G. Give Away Your Knowledge A. Answer Questions S. Solve Problems www.mba4help.com
  • 8. Clientele reaching your Business www.mba4help.com
  • 9. Social Media Trends 17% of online time is spent on social networks In 2010, 50% of marketers (read: your competition) will incorporate social media Top 5 marketing tactics increasing in 2010: – Social media (75%) – Web search/SEO (51%) – Email campaigns (49%) – Virtual events (48%) – Online advertising (28%) www.mba4help.com
  • 10. Social media users in U.S. www.mba4help.com
  • 11. Facebook –Social Media Over 850 Millions 175 Million users in U.S. 1of every 5 person in the World 250 Million Photos upload Daily 2.7 Billion Likes Daily 20 Min. avg. per Visit www.mba4help.com
  • 12. What’s the big deal with Social Media Marketing (SMM)? • Build a Database • Massive Traffic • SEO Success • Back links, Traffic, Branding • Building Relationships • Cost Effective – Mostly Free! • Measurable (Google Alerts) • Flexibility – 30 Minutes to 8 Hrs / Day • Increased Sales & Revenue www.mba4help.com
  • 13. What’s the big deal with Social Media Marketing (SMM)? • Massive Traffic • Build a Database • SEO Success • Building Relationships • Target your audience • Cost Effective (ROI) • Measurable • Flexibility www.mba4help.com
  • 14. Your Online Marketing Plan Creating Your Brand Setup Your Website SEO/SEM/Local Directory Create Social Profile/Viral Start Connecting $$$ www.mba4help.com
  • 15. Social Media Optimization SMO allows you to promote your company’s website through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization. www.mba4help.com
  • 16. Social Media Optimization Advantage: Brand building Increased inbound links and direct referrals. Network with the best in the industry. Reaching targeted market segment. Negligible media costs. Increased site traffic. Increased search engine rankings. Increase revenues and ROI www.mba4help.com
  • 17. Social Media Marketing Services Includes Social Media Marketing Strategic Auditing and Consulting In House Social Media Marketing Training Social Profile Selection & Development Image and Reputation Management Social Media Community Outreach Programs Online Brand Management Blog Commenting Campaigns Content Management Video Promotional Campaigns Others www.mba4help.com
  • 19. Your Business Without Social media Using Social Media www.mba4help.com
  • 20. Conclusion Using local directories Not using local directories www.mba4help.com