This document discusses social media marketing and how businesses can use social media to promote themselves. It explains that marketing involves all customer touchpoints and should be planned and measurable. Social media marketing focuses on building relationships by giving away knowledge, answering questions, and solving problems. Interruption marketing like telemarketing does not work well, while permission marketing using social media, blogging, and videos can have a high return on investment. The document provides statistics on time spent on social media and trends in marketing tactics. It outlines benefits of social media marketing such as building a database, generating traffic, and increasing sales in a cost-effective way. Finally, it describes social media marketing services around strategic consulting, training, profile development, and more

1. Social Media Marketing
Promote your Business for Free

2. What is Marketing
Marketing is everything you do in preparation for the sales.
• Marketing materials, what they say and how they look .
• Your web side ranking-how accessible to your niche.
• How you answer the phone and how you dress.
• Your attitude and how you project your business.
• Every single point of contact with your audience.
• Marketing must be plan and measurable for ROI.

3. Social Media Marketing
It’s About Building RelationshipsIt’s About Building Relationships
• G. Give Away Your Knowledge
• A. Answer Questions
• S. Solve Problems
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4. Interruption Marketing
DOES NOT WORK (Low ROI)
Outbound Marketing is out
• Telemarketing
• Trade shows
• Direct mail
• Print ads
TV/radio ads

5. Permission Marketing
DOES WORK (High ROI)
Inbound Marketing is in
• Social Media-Networking
• Blogging-Press Release
• Viral videos-Information
• Pay per click (low cost)
• SEO/SEM/emails

7. Presentation Sharing
SM-Press ReleasesSM-Press Releases
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9. Social Media Trends
• 17% of online time is spent on social
networks
• In 2010, 50% of marketers (read: your
competition) will incorporate social media
• Top 5 marketing tactics increasing in 2010:
– Social media (75%)
– Web search/SEO (51%)
– Email campaigns (49%)
– Virtual events (48%)
– Online advertising (28%)

10. What’s the big deal withWhat’s the big deal with Social MediaSocial Media
MarketingMarketing (SMM)?(SMM)?
• Build a DatabaseBuild a Database
• Massive TrafficMassive Traffic
• SEO SuccessSEO Success
Back links, Traffic, BrandingBack links, Traffic, Branding
• Building RelationshipsBuilding Relationships
• Cost Effective – Mostly Free!Cost Effective – Mostly Free!
• Measurable (Google Alerts)Measurable (Google Alerts)
• Flexibility – 30 Minutes to 8 Hrs / DayFlexibility – 30 Minutes to 8 Hrs / Day
• Increased Sales & RevenueIncreased Sales & Revenue
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11. Social Media Marketing Services
that we Offer Include
• Overall Social Media Marketing Strategic
Consulting
• In House Social Media Marketing Training
• Social Networking Profile Selection & Development
• Relevant Blog Research
• Blog Commenting Campaigns
• Social Media Community Outreach Programs
• Online Brand Management
• Blogger Outreach Programs
• Online Viral Video Promotional Campaigns
• Social Media Press Release and more

12. Social Media Optimization
• SMO allows you to promote your company’s website through an
interactive method. You can be admired among the social media
users and can leverage your business, through social media
optimization.
Advantage:
• Brand visibility and monitoring
• Increased inbound links and direct referrals
• Reaching targeted market segment.
• No barrier to entry-Insignificant media costs.
• Better search engine rankings.
• Increased site traffic.

13. What do we do for you
• Link building- through blog articles, comments, and
content updates for more site traffic.
• Bookmarking and tagging- through appropriate tags and
notes, for making your website popular.
• Continuous monitoring and analysis- monitoring progress
and suggesting tips to improve the social media
marketing campaigns.
• Integrating applications- integration and optimization of
applications like Google Maps with your site.
• Creative marketing- introduction of informative contents
and creative marketing strategies for better site traffic.
• Integrating tools- integration of blogs, Social Press
release, RSS and other essential tools with your website.
• Blog marketing, forum marketing, community building,
classified ad posting.

14. Conclusion
We used Social Media We did not used Social Media