Lecture on the Corvinus University

1. Web2.0 for University Budapest 4/27/11 1 Joseph Bayer joe@bayer.hu www.bayer.hu Linkedinurl: http://hu.linkedin.com/in/josefbayer Leading and organizing faculty

3. I am head of R&D department being in charge for products like: Infinica Docflow, Infinica Content Cruiser, Impulse Driver Kit.

4. I have an IT degree as well as Sociologist and Online Media.

5. I am an IT enthusiast since 1984.

6. All of these influences my explanation of Web 2.0 and Social Media.4/27/11 2

7. Summary Business is created during conversation among business participants. Get out of the conversation spaces and you loose the business opportunities. Social Media and Web 2.0 is relevant for every companies not only for the high tech media sector. If you want to make business, you have to understand the behavior of the social spaces and you (and your company) have to be involved. 4/27/11 A Közösségi média és a Web 2.0 üzleti lehetőségei 3

9. Online Marketing

10. Government 2.0

11. Politikai marketing

12. Online Content ipar

13. Search Engine Marketing

14. Marketplaces4/27/11 4

15. What do we call Web 2.0?

17. 2003 - Dermot A. Mc Cormack:Email on the fridge, pay with your mobile – not yet TV is more important as Internet client, than PC Internet is more important than phone – Yes it became You’ll pay for data security services Outsourced enterprise grids in the cloud is a hype All home appliences have an IP address 2004 Tim O’Reilly and John Batelle: Web as platform, UGC. 2006 Time magazin People of the Year: YOU! (participation platform and collective intelligence) I’ll tell you who invented the Web2.0 on the last slide. Web2.0 for the Qualysoft – Josef Bayer – 4 may 2007

19. Logo is mirroring

20. "meta” or "micro" is in the naming

21. It’s called Startup

22. Nice blue gradients, large fonts, large icons, large buttons.

24. Web 2.0 definition 4/27/11 9 It doesn’t exist It does exist but it’s only a hype //CIOs Web1 is about webshops, Web2 is about people //eBay Web2 is about user contribution //Tim O’Reilly Web2 is about exploiting users //Crowdsourcing gurus Web2 is about communities and relationships szól //Iwiw heros Web2 is abut the joy of self-expression // Blog cezars A Web1 connceted people with computers, Web2 connects machines with machines //Mashup gurus Content was king in Web1, services are king in Web2 //Larry Page Web2 is about self-service applications //Jeff Besos

25. Web2.0 factors 4/27/11 10

26. Where is the beef?

28. People and not target groups are involved

29. Independent conversation overwhelm corporate messages

30. You can’t ignore you have to be involved

31. Market decisions are made in peer2peer communication, companies have to find the right channel to be involved

32. Direct links demolish hierarchy

33. Information processes of the enterprise should fit participating in this conversation.

34. The coversation space is the market, the rest is only a depot.

35. Web 2.0 interaction will happen in the corporate intern communication as well (Enterprise 2.0)

36. How much money is spent blocking these Web2.0 tools within the company?4/27/11 12

38. They expect the answers from peers.

39. A housewife recommends a product to her girlfriend in a successful TV ads. All customers became: - Opinion leaders (Forums, blog, skype) - Expert (pl. Wikipedia) - Reaches masses (pl. Youtube, videa) - Builds network (Facebook, ...) - Publishes product reviews - Successful players don’t hesitate to publish customer opinions (ebay, amazon, apple store)

40. Different types of social spaces?

41. Social Media Landscape Communication: Blogs (blogger), Microblogging(), Location-based social networks(), Social Networking Site (Xing), Event Organizer (meetup), Information Aggregator(Netvibes), Fundraising(Kickstarter) Collaboration/authority buildingWiki(Wikimedia), Social bookmarking/tagging(Delicious), Social Media Gaming (Empire Avenue),Social news (Digg), Social navigation(Trapster), Content Management Systems(Drupal), Document Managing and Editing Tools(Google Docs) MultimediaPhotography(Flickr), Video(sevenload), Livecasting (Justin.tv), Music(Pandora Radio), Presentation (SlideShare) Reviews and opinionsProduct reviews(epinions), Business reviews (Yelp, Inc.), Community Q&A( Askville) EntertainmentEntertainment(Cisco), Virtual worlds(Second Life), Game sharing( Kongregate) Brand monitoringSocial media measurement (Vocus) 4/27/11 15

42. UCV - User contribution

44. Let them do the rest

45. Advertise the high end mobile

46. Customer care should identify opinion leaders:

49. Distribution channel of niche products

51. And you are proud of it! (joy of self expression)

54. And we can interact there several ways.

55. Iwiw had 95% penetration in Hungary!

56. Corporates want to get there.SNS became a Personal CRM.

57. OpenAPIApplicationPlatformA platform always win against applications SNS became the mall of the internet. Let’s open there our shop and services. OpenApi, Games, Corporate platform, Like, Event organizer

58. People not pages 4/27/11 24 Social spaces need more complex metrics then traditional Web analytics. We can measure activity types, contribution patterns, intensity of communication. We filter and group on profil patterns. In case of a conversation target, it’ easier to support with a recommendation system and measure the funnel abandonment rate.

60. Sport club

61. Events

62. Consultancy

63. Fun

66. Web 2.0 Barcamp

67. Smartmobil HQ

68. Elevator Pitch Competition

69. StartUp Underground Events

70. Startup Weekend Budapest4/27/11 27

72. Machines should be able interpret the content. (Not understand.)

73. Content and format have to be separated.

74. Content has to be supported an internal structure describing the meaning.

75. It would be a big revolution of the Artifical Intelligence, if we succeed. //There is a big AI revolution in every 5th years since 1965, and still struggle to fulfill expectations

76. But we might be able to find the biography of Roosevelt finally – instead of receiving a hit list of job boards.

78. Voluntary,

79. Need of belonging,

80. Joy of self expression,

81. And finally business model as well :-)Web2.0 for the Qualysoft – Josef Bayer – 4 may 2007

83. Contact me on LinkedIn, not on the Facebook

84. Google yourself and develop your own online identity

85. Create a blog under your own domain (.info, .cc, .com)

87. What influences the business opportunities of the Social Media?

88. What are success factors of a good social portal?

89. Where do you find Web analytics data?

90. Why do you need more sophisticated data for social portals?4/27/11 30

91. Questions?