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Dissertation supervised by Prof. Ana
Paula Rocha and Prof. António Castro
               LIACC
2
3
4
Context




          5
6
7
8
•
•

•




    9
10
11
12
13
General          Financial                  Social

•   Name           • Stock Price             • Facebook Fans
•   Founded        • Market Capitalisation   • SocialBakers Total
•   Origin         • Revenue                   Score
•   Employees                                • SocialBakers Fan
•   Sector                                     Score
                                             • SocialBakers Content
                                               Score
                                             • SocialBakers
                                               Engagement Score
                                             • SocialBakers Warning
                                               Score
                                             • ReviewCentre Score
                                             • ReviewCentre
                                               Reviewers




                                                              14
General          Financial                  Social

•   Name           • Stock Price             • Facebook Fans
•   Founded        • Market Capitalisation   • SocialBakers Total
•   Origin         • Revenue                   Score
•   Employees                                • SocialBakers Fan
•   Sector                                     Score
                                             • SocialBakers Content
                                               Score
                                             • SocialBakers
                                               Engagement Score
                                             • SocialBakers Warning
                                               Score
                                             • ReviewCentre Score
                                             • ReviewCentre
                                               Reviewers




                                                              15
16
17
Frequency
          C4.5               Increase
      Classification
          Tree


                         Group
                       Similarity
                         Index




Automatic Stereotype Extractor
                                        18
19
20
21
C4.5   SocialBakers
                       GSI                      FIc
                             Employees <              SocialBakers
       Total Score >
                             500 000                  attributes
       48.9%



                             Stock Price <
                                                      Activity Sector
                             144 dollars



                             SocialBakers Fan
                             Score > 5%


                             Activity Sector:
                             IT, consumer
                             goods or
                             transportation



                                                                22
Classification of new Enterprises
                                23
Classification
     Algorithms
                        Faster than
• Multilayer
  Perceptron
                         clustering
• Sequential minimal
  optimization
• k-nearest neighbors
• Naive Bayes
• C4.5
• Random Forest
                        Missing
• Radial Basis          Values
  Function Network

                                  24
Classifiers
                                                               Test




   Dataset                        Initial
                                 Dataset
                                                                                   Test Dataset



                                                 Missing                                             Missing
Missing Values   No Missing
                  Values
                                 Missing
                               Social Values
                                                Financial
                                                 Values
                                                                      No Missing
                                                                       Values
                                                                                     Missing
                                                                                   Social Values
                                                                                                    Financial
                                                                                                     Values




Best Algorithm   Naïve Bayes   RBF Network     Naïve Bayes           RBF Network   Naïve Bayes     RBF Network




  Error Rate         4%            17%             2%                     2%           34%               3%




                                                                                                    25
26
27
28
29
30
31
32
33
A valid process was
defined for enterprise
       profiling

 A method capable of
identifying the clusters
 meaning was created

A software to automate
    the process was
      developed
                           34
Hierarchical Clustering          More Enterprises




                   More attributes

                                                    35
Questions?

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Automatic and dynamic profiling of enterprises

  • 1. Dissertation supervised by Prof. Ana Paula Rocha and Prof. António Castro LIACC
  • 2. 2
  • 3. 3
  • 4. 4
  • 6. 6
  • 7. 7
  • 8. 8
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. General Financial Social • Name • Stock Price • Facebook Fans • Founded • Market Capitalisation • SocialBakers Total • Origin • Revenue Score • Employees • SocialBakers Fan • Sector Score • SocialBakers Content Score • SocialBakers Engagement Score • SocialBakers Warning Score • ReviewCentre Score • ReviewCentre Reviewers 14
  • 15. General Financial Social • Name • Stock Price • Facebook Fans • Founded • Market Capitalisation • SocialBakers Total • Origin • Revenue Score • Employees • SocialBakers Fan • Sector Score • SocialBakers Content Score • SocialBakers Engagement Score • SocialBakers Warning Score • ReviewCentre Score • ReviewCentre Reviewers 15
  • 16. 16
  • 17. 17
  • 18. Frequency C4.5 Increase Classification Tree Group Similarity Index Automatic Stereotype Extractor 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. C4.5 SocialBakers GSI FIc Employees < SocialBakers Total Score > 500 000 attributes 48.9% Stock Price < Activity Sector 144 dollars SocialBakers Fan Score > 5% Activity Sector: IT, consumer goods or transportation 22
  • 23. Classification of new Enterprises 23
  • 24. Classification Algorithms Faster than • Multilayer Perceptron clustering • Sequential minimal optimization • k-nearest neighbors • Naive Bayes • C4.5 • Random Forest Missing • Radial Basis Values Function Network 24
  • 25. Classifiers Test Dataset Initial Dataset Test Dataset Missing Missing Missing Values No Missing Values Missing Social Values Financial Values No Missing Values Missing Social Values Financial Values Best Algorithm Naïve Bayes RBF Network Naïve Bayes RBF Network Naïve Bayes RBF Network Error Rate 4% 17% 2% 2% 34% 3% 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. 33
  • 34. A valid process was defined for enterprise profiling A method capable of identifying the clusters meaning was created A software to automate the process was developed 34
  • 35. Hierarchical Clustering More Enterprises More attributes 35