“Technology Trends.” Keynote by Joe Murphy for the Library 2.012 Worldwide Virtual Conference, a global conference spanning time zones and languages. October 3, 2012.
7. Twitter: @libraryfuture
A balanced focus on our traditions
& priorities balanced with future directions
@spring_creative
Retweeted by
@acdelion
Let us try not to
mistake
traditional
strengths with
traditional ways
of doing things
25. Twitter: @libraryfuture
our most important capital is adaptation
when people ask what librarians will
doing in the future, the only thing I can
guarantee is that we will be changing
30. Twitter: @libraryfuture
Assessing the maturity and realistic outlook for
up and coming technologies
The Gartner
Hype Cycle for
Emerging Tech
http://www.gartner.com/it/page.jsp?id=2124315#
32. Twitter: @libraryfuture
Aging Myself
The Beloit College Mindset List for the Class
of 2016 Born in 1994 Reveals Cultural
Touchstones
“TheTwilight Zone involves vampires, not
Rod Serling,” They’ve grown up with iPods,
and Justin Bieber is part of their class.
http://www.beloit.edu/mindset/2016/
This year’s “catalog of the changing worldview” reveals what the world has and has not
included for students entering college for the first time this fall and the cultural
touchstones that have shaped their lives.
• 2/3 of the independent bookstores in the United States have closed for good during
their lifetimes.
• Outdated icons: images of floppy discs for “save,” a telephone for “phone,” and a snail
mail envelope for “mail
•Cyberspace has been a constant in their lives, and “Their lives have been measured in the
fundamental particles of life: bits, bytes, and bauds.
• Before they purchase an assigned textbook, they will investigate whether it is available
for rent or purchase as an e-book.
35. Twitter: @libraryfuture
HTML5 and Mobile Web Evolutions
http://app.nytimes.com/
http://venturebeat.com/2012/09/11/facebooks-zuckerberg-the-biggest-mistake-
weve-made-as-a-company-is-betting-on-html5-over-native/
36. Twitter: @libraryfuture
Make reservations
with Foursquare
http://blog.foursquare.com/2012/09/28/foursquare-and-opentable-
just-made-it-even-easier-to-plan-your-perfect-night-out/
Proactive discovery
And robots
37. Twitter: @libraryfuture
Instagram – 100 Million Strong
““It just crossed 100 million users,”
Zuckerberg said on stage. “They’re
killing it.”
http://venturebeat.com/2012/09/11/instagram-100-million-
users/#VsFjkouChfP90f3h.99
•Added 20 million since July
•Instagram started the year with 15
million users
•Added 50 million since opening up to
Android
•22.7 million monthly unique visitors
•57th most popular site
• 38% increase in unique visitors
from June to July
http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_
Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2012
http://venturebeat.com/2012/04/03/instagram-android
38. Twitter: @libraryfuture
Instagram has more
daily active users than
Twitter
http://stitcher.com/s?AABAACQBp
Instagram had 7.3 million active daily users in August, Twitter had 6.9 million
The avg Instagram user spent 4.3 hours on the app during August
http://venturebeat.com/2012/09/27/instagram-v-twitter-mobile/
39. Twitter: @libraryfuture
Nearly Half of Leading Brands are Active on Instagram
http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-
instagram-study/
Trailing only: Facebook, twitter, Google+, and Pinterest.
41. Twitter: @libraryfuture
Because Instagram represents the ideal in mobile
social experience
• Hash tags to pull together
images around a topic
• Location for creating a visual
story about a place
• API to pull together pictures
taken around campus
The True Meaning of
Mobile Photo Sharing -
Community contributions to
the visual narrative of a
place/topic/social grouping
42. Twitter: @libraryfuture
Instagram Photo Maps
Focuses on the where,
reflecting ongoing trend
towards location as a point
of interaction and a visual
emphasis on place-based
self curation.
Loosening the primacy of time sensitivity
43. Twitter: @libraryfuture
Instagram coming to
the wider mobile web
• Of note because Instagram
famously started as iOS app
only.
• All can now engage the
content you share from more
points beyond the app.
• Broadens ability of non-
Instagram users to view your
content.
• Links for easy transfer to in app
• Libraries can use this to tie their social image
projects to their growing mobile web presence.
44. Twitter: @libraryfuture
1/2 Billion Subscriptions to cloud Storage Services
• Up 200 million
from last year
• Will jump by 125
million more next
year
• To hit 1.3 billion
in 2017
http://www.isuppli.com/Mobile-and-Wireless-Communications/News/Pages/Subscriptions-to-Cloud-Storage-Services-to-Reach-Half-Billion-Level-This-Year.aspx
consumer side of a tech trend
45. Twitter: @libraryfuture
Changes in Discovery at Twitter
http://blog.twitter.com/2012/09/more-tweets-to-discover.html
Know the impact, watch the big players
46. Twitter: @libraryfuture
Lift
Progress-tracking app
created with help from
Twitter co-founders.
Ties into these contexts:
•The “check in”
•Transparency of activity, data,
and feedback
•Social motivation
•Mobile first/mobile only
•Self metrics.
•Visualization: a visual element to
our individualized progress.
•Gamification
47. Twitter: @libraryfuture
Calling a Truce with Paper
Helps Evernote free itself from the limits of digital
and helps free the beloved physical Moleskine
notebooks from the limits of print.
Combines Moleskine’s valued aesthetic with digital functionality.
http://evernote.com/getting_started/moleskine/
48. Twitter: @libraryfuture
Add Smart Stickers
for Digital Tagging
http://blog.evernote.com/2012/08/24/the-new-evernote-smart-notebook-by-
moleskine/
49. Twitter: @libraryfuture
Evernote Business Brings Evernote to
Libraries on an Enterprise Level
http://blog.evernote.com/2012/08/24/evernote-business-coming-to-your-office-this-december/
Importance: Marks a shift beyond the common organic
manipulations of this productivity service that some librarians
implement by adding software for businesses.
•administrative console to
manage account data and
users’ access
•Notebook directory for
sharing content with
employees
•ability of individual employees
to publish collaborative
notebooks to the directory
•dedicated customer support
50. Twitter: @libraryfuture
Import Scanned Books to Evernote
1DollarScan, a
digitization company,
uses Evernote’s API to
import scanned books
and documents into
Evernote for cloud
access to content.
Helping to shift our print books from becoming “like
furniture” back into “active objects.”
To capture the memories formed while reading.
http://www.1dollarscan.com/
51. Twitter: @libraryfuture
iOS6 and Libraries
More details http://bit.ly/iOS6andlibs
Big Update for Apple’s mobile operating system.
• FaceTime via cell connections – reference
• Photo streams – incorporating photo sharing trend
• Maps – shifting physical discovery
• Passbook
• Facebook integration
• iCloud browser tabs
• Siri
• Unification of the phone number and Apple ID –
answer FaceTime across devices
• New App ranking algorithm – changes in search
strategies
55. Twitter: @libraryfuture
Are QR Codes (Still) Dying?
• Will remain as long
as the camera is
universal on
smartphones
• Libraries can safely
continue to invest
http://www.readwriteweb.com/enterprise/2012/09/readwriteweb-technology-
deathwatch-qr-codes.php
Context of major trend of proximity for access
59. Twitter: @libraryfuture
NFC + Business Cards
• Focus: print experience w/
mobile/digital
• Arena: how we exchange
information
• 1 NFC enabled card in each
pack (eliminates having to
exchange objects)
• NFC Code can be updated
http://www.moo.com/blog/2012/09/27/the-business-cards-of-the-future-
nfc/?utm_source=Customers%20US&utm_medium=email&utm_campaign=27092012406620340&E
DID=DKSX7Y7-KFRO-KXHC1-AQ2B-54E2-v1
Adding a 3rd side to business cards
http://us.moo.com/nfc
Or do “Moo’s NFC business cards
combine an aging format with an
unpopular technology?”
http://venturebeat.com/2012/09/28/moo-nfc-business-cards/#jbfZAt4Are1etGk0.99
Same story as their
QR Codes products
Moo, like
libraries,
struggles
with its print
tradition
60. Twitter: @libraryfuture
Apple as the World’s Most Valuable Company
Apple became the most valuable company of all time,
closely watch this giant’s impacts in technology and
content.
Back to the why:
• Be aware of trends as we adapt to the changing world.
• Consider this data alongside being personally familiar with the tools and behaviors
of our users for informed refining of current services and planning for future pivots.
Why it Matters to Libraries:
The biggest company is a tech company – guiding opportunities and changes in
interaction (service) and access (content).
Big enough to set the direction of consumer technology and guide consumer
behavior and expectations.
Dominates the arenas of smartphones and tablets, providing opportunities as well as
pressures for libraries.
Apple is a major digital media provider, making impactful waves in several content
industry segments, including eBooks.
61. Twitter: @libraryfuture
iPhone 5 & Libraries
• Improved bigger screen
= more room for apps . Impact of browsing
vs search.
• Faster 4G LTE
• Impact of new dock connector.
• iTunes searching updates , app
recommendation engine, cloud movies.
More details http://joemurphylibraryfuture.com/iphone-5-ios6-software-upgrade-the-details-and-what-they-mean/
•400 Million iOS devices sold
•84 Million iPads have been sold - 17 million in recent quarter alone.
• iPad enjoys 62% of worldwide tablet market share., 91% of web traffic
in the tablet market
• 700 K apps, avg user has 100 apps
63. Twitter: @libraryfuture
Social on demand music
streaming service to pay artists
$10 per subscriber
• (That is,
if the
artists
use
theirs
social
media
influence
to get
fans to
register
for Rdio)
64. Twitter: @libraryfuture
New and very improved Kindle ereader
Amazon CEO Jeff Bezos said at the product
release, “Paperwhite is the Kindle we’ve always
wanted to build—the technology didn’t exist to
build a display with this level of contrast,
resolution, brightness and battery life, so our
engineers invented it.”
Kindle Paperwhite
Paperwhite Special Features:
“Time to Read” feature uses your measured reading speed metrics
to predict know when you’ll finish a chapter.
Miss those author biographies from the backs of paper books? The
new Kindle Paperwhite has those now too. Bios are hyperlinked to
more by that author with direct purchasing from within the
Paperwhite.
65. Twitter: @libraryfuture
Kindle Fire HD
• Smaller than iPad
• Rivals Google Nexus 7
• Feature, Kindle Free Time allows parents to set
time limits for types of content; games, movies,
reading (unlimited perhaps?) etc. Supports
multiple profiles on the device.
Kindle Serials:
Like Dickens of old, subscribe to an ebook once for $1.99 and
automatically receive the complete piece in serialized segments
as they are released. It is hoped that this will provide
opportunities for the authors to react fluidly to reader opinion.
69. Twitter: @libraryfuture
Who uses
Pinterest
• 12% of all US internet
users
• 20% of women and 5%
of men
• 16% 18-29 of year olds
• 12% 30-49 of year olds
• 13% 50-64 of year olds
• 4% of 65+
• Well spread out over
income demographics
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
70. Twitter: @libraryfuture
Pinterest
• Has ~20+ million unique visitors per
month
• Is the third most visited social media
site
• Across most age groups
• Has the highest percentage of
women users social networks
• Drives high levels of referral traffic:
more than YouTube, Google+, and
LinkedIn combined.
• Is spawning look a likes, copycats,
and is even influencing layout
designs.
71. Twitter: @libraryfuture
Areas of use in academic libraries include:
• Facilitating/assisting collaboration and
curation
• Curation of resources through visual
subject guides
• Targeted resources for specific groups
• Featuring electronic and print collections
• Connecting with researchers and groups
• As a teaching tool.
• Highlighting the human element of your
library with staff pins.
• Pin diagrams to FAQs.
• Curate instructional resources with
teaching pin boards.
• Teach proper citation and attribution.