Sample Top Ten Ch1 Mktg In The 21st Century

•

1 recomendación•686 vistas

Ateneo Graduate School of Business

Top Ten Concepts on Marketing in the 21st Century for use in the AGSB MBA class of Prof. Remigio De Ungria

Educación Empresariales Noticias y política

DEFINING MARKETING for the 21 st CENTURY Prof. Bong De Ungria Ateneo Graduate School of Business www.josephdeungria.com Top 10 Concepts

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Professor’s Note: Why Top 10 only?

Outline: 21 st century marketing is… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline: 21 st century Marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 1: Marketing is important for business success ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 2: Meet Needs Profitably!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 3: Everything is Marketed!

[object Object],[object Object],[object Object],[object Object],[object Object],Concept 4: Involves every employee

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 5: Marketing is Changing: 8 Societal Forces

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 5: Marketing is Changing: 6 Consumer Capabilities KING Consumer INCREASED

[object Object],[object Object],Concept 6: Understand and meet NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maslow’s Hierarchy

[object Object],[object Object],Concept 7: Marketing Manages DEMANDS WANTS DEMANDS NEEDS

www.josephdeungria.com Concept 8: ST P: Segment (groups with similar needs, wants, demands)…

www.josephdeungria.com Concept 8: ST P: … Target (Choose!)

www.josephdeungria.com Concept 8: ST P: … … Position (with Benefits) Product Promo Price Place

www.josephdeungria.com Concept 8: ST P: Unique Position in Consumer Minds that meets needs BRANDS BENEFITS Product Promo Price Place

[object Object],[object Object],[object Object],[object Object],[object Object],www.josephdeungria.com Concept 9: Everything matters!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.josephdeungria.com Concept 10: 7 Tasks for Marketing

Starts- ends differently for each concept Ultimate: include society as customer !

Summary: 21 st century marketing is… ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Conclusion: 21 st century marketing ,[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Marketing-MayopiaDtech Systems Co.

Marketing Myopia by Amitabh Mishra Dr. Amitabh Mishra

Why do we develop and launch new productsAshraf Osman

Lesson 3 Generating Ideas for BusinessNancy Morandante-Bunag

Marketing myopiaAbhinav Kp

Marketing essentialsAhmed Kamel Farghali

Selling in an Entrepreneurial ContextKeith Fix

Brand Guru Consultantcy PptSOUMIIK MITRAA

New product market planAhad Apon

Prof. Remigio Joseph De Ungria's Downloadable Template for the 10 Step Market...Ateneo Graduate School of Business

Product or Business Naming ProcessJän Ostendorf

Marketing concept i arnelyn arellanoArnelyn Arellano

Business Model Zen Canvas - A4 size, English EditionThe Innovation Lab

PitchingCo-founder Ignitor

Marketing MyopiaKunal Mehta

marketing and sellingDanish Musthafa

Dr Lee Ng - 6 key questions when building productsProduct Camp Singapore

Merchandising Accomplishments [Compatibility Mode]Tom Olthoff

The ideaRosa Domingo

Promoting the small businessBendita Baylôn Ü

La actualidad más candente (20)

Marketing-Mayopia

Marketing Myopia by Amitabh Mishra

Why do we develop and launch new products

Lesson 3 Generating Ideas for Business

Marketing myopia

Marketing essentials

Selling in an Entrepreneurial Context

Brand Guru Consultantcy Ppt

New product market plan

Prof. Remigio Joseph De Ungria's Downloadable Template for the 10 Step Market...

Product or Business Naming Process

Marketing concept i arnelyn arellano

Business Model Zen Canvas - A4 size, English Edition

Pitching

Marketing Myopia

marketing and selling

Dr Lee Ng - 6 key questions when building products

Merchandising Accomplishments [Compatibility Mode]

The idea

Promoting the small business

Destacado

Instantly Transform Into a Master Communicator Using 21 Secrets of Effective...Ateneo Graduate School of Business

Creating the Professional You via Linked InAteneo Graduate School of Business

Research is the Prequel to Market StrategyAteneo Graduate School of Business

The Road Less Travelled?Ateneo Graduate School of Business

3M Making Marketing Memorable Ateneo Graduate School of Business

Unlimited Strategy: ZYXAteneo Graduate School of Business

102616 10 things i will do sampleAteneo Graduate School of Business

Convince Like Steve Jobs. Achieve Your Z,Ateneo Graduate School of Business

Driving Marketing Strategy: Concepts and StructureAteneo Graduate School of Business

Guidelines and Pointers for Marketing Management ExamAteneo Graduate School of Business

21st Century MarketingNathalie Alpi

NATURE & SCOPE OF MARKETING RESEARCHSagar Anand

Marketing environmentmustafvi786

Product life cycle & marketing strategiesAmar Ingale

Destacado (14)

Instantly Transform Into a Master Communicator Using 21 Secrets of Effective...

Creating the Professional You via Linked In

Research is the Prequel to Market Strategy

The Road Less Travelled?

3M Making Marketing Memorable

Unlimited Strategy: ZYX

102616 10 things i will do sample

Convince Like Steve Jobs. Achieve Your Z,

Driving Marketing Strategy: Concepts and Structure

Guidelines and Pointers for Marketing Management Exam

21st Century Marketing

NATURE & SCOPE OF MARKETING RESEARCH

Marketing environment

Product life cycle & marketing strategies

Similar a Sample Top Ten Ch1 Mktg In The 21st Century

Marketing vs Branding in the 21st CenturyAteneo Graduate School of Business

Downloadable Template For Top Ten Marketing Concepts AssignmentAteneo Graduate School of Business

21st Century MarketingAteneo Graduate School of Business

Ch1 Marketing in the 21st CenturyAteneo Graduate School of Business

Primus Report Part 1 Concepts of 21st century marketing by bong de ungriaAteneo Graduate School of Business

Successful Marketing PlanDr. Rashid Alleem

Defining marketing for the 21st centuryimperfect03

Difference between Marketing & SellingIUBAT- International University of Business Agriculture and Technology.

vinayakam.pptxMbabba2

Marketing-Management-Definition-Basic-Concepts-Part-II.pptxHARSHADPATEL711231

Marketing-Management-Definition-Basic-Concepts-Part-II.pptxGooglePay16

MM-01Marketing for the new Economy.pptnaggizarifah1

Marketing-Management.pptxRengaraj d

Ravidranath.pptxMbabba2

Outline 21st century strategies, sales and beyondAshraf Osman

Chap 1-Utsab Shrestha- Marketing BasicsUtsab Shrestha

Principles Of Marketing 1ali.jibran

MARKETING MANAGEMENT – DEFINITION AND CONCEPTSundar B N

THE EFFECT OF MARKET ORIENTATION ON BUSINESS PROFITABILITYIzzah Noah

Ten Top Marketing Tips Growing Gloucestershire conference 2013Gloucestershire Professionals

Similar a Sample Top Ten Ch1 Mktg In The 21st Century (20)

Marketing vs Branding in the 21st Century

Downloadable Template For Top Ten Marketing Concepts Assignment

21st Century Marketing

Ch1 Marketing in the 21st Century

Primus Report Part 1 Concepts of 21st century marketing by bong de ungria

Successful Marketing Plan

Defining marketing for the 21st century

Difference between Marketing & Selling

vinayakam.pptx

Marketing-Management-Definition-Basic-Concepts-Part-II.pptx

MM-01Marketing for the new Economy.ppt

Marketing-Management.pptx

Ravidranath.pptx

Outline 21st century strategies, sales and beyond

Chap 1-Utsab Shrestha- Marketing Basics

Principles Of Marketing 1

MARKETING MANAGEMENT – DEFINITION AND CONCEPT

THE EFFECT OF MARKET ORIENTATION ON BUSINESS PROFITABILITY

Ten Top Marketing Tips Growing Gloucestershire conference 2013

Más de Ateneo Graduate School of Business

Downloadable SCROLL 1 3 PagesAteneo Graduate School of Business

ZYX Leadership is Better than MBO or ABCAteneo Graduate School of Business

ZYX LeadershipAteneo Graduate School of Business

Marketing 4.0 Traditional to DigitalAteneo Graduate School of Business

5 Models in Presenting Marketing Campaign ResultsAteneo Graduate School of Business

Why HyperMarketing Management Class with VCoach bongAteneo Graduate School of Business

Marketing Case Study (You've Got Mail): Pre-WorkAteneo Graduate School of Business

Infographics Marketing Digitally Ateneo Graduate School of Business

Power Shifts to the Connected Customer - a 4 Minute Video DemonstrationAteneo Graduate School of Business

Digital Intro for Bong De UngriaAteneo Graduate School of Business

Template and Sample Marketing plan 2020 Ateneo Graduate School of Business

Template for Problem Solving Marketing PlanAteneo Graduate School of Business

Master Marketing with the I Love Marketing Model Ateneo Graduate School of Business

Making Marketing Memorable using Visual Session CertificatesAteneo Graduate School of Business

Story Selling like Steve JobsAteneo Graduate School of Business

2020 Power Shift to the Connected and Covid-19 Disrupted CustomerAteneo Graduate School of Business

Professional Powerful Presentations Using COSLA TemplatesAteneo Graduate School of Business

20 Year Personal Marketing PlanAteneo Graduate School of Business

Business Presentations using SOSTAC Spader and Get To By ModelsAteneo Graduate School of Business

Marketing DigitallyAteneo Graduate School of Business

Más de Ateneo Graduate School of Business (20)

Downloadable SCROLL 1 3 Pages

ZYX Leadership is Better than MBO or ABC

ZYX Leadership

Marketing 4.0 Traditional to Digital

5 Models in Presenting Marketing Campaign Results

Why HyperMarketing Management Class with VCoach bong

Marketing Case Study (You've Got Mail): Pre-Work

Infographics Marketing Digitally

Power Shifts to the Connected Customer - a 4 Minute Video Demonstration

Digital Intro for Bong De Ungria

Template and Sample Marketing plan 2020

Template for Problem Solving Marketing Plan

Master Marketing with the I Love Marketing Model

Making Marketing Memorable using Visual Session Certificates

Story Selling like Steve Jobs

2020 Power Shift to the Connected and Covid-19 Disrupted Customer

Professional Powerful Presentations Using COSLA Templates

20 Year Personal Marketing Plan

Business Presentations using SOSTAC Spader and Get To By Models

Marketing Digitally

Último

SOC 101 Demonstration of Learning Presentationcamerronhm

Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University of Engineering & Technology, Jamshoro

ICT role in 21st century education and it's challenges.MaryamAhmad92

Sociology 101 Demonstration of Learning Exhibitjbellavia9

Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade

Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136

Spatium Project Simulation student briefAssociation for Project Management

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop

Third Battle of Panipat detailed notes.pptxAmita Gupta

psychiatric nursing HISTORY COLLECTION .docxPoojaSen20

Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh

Holdier Curriculum Vitae (April 2024).pdfagholdier

SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur

ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43

Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417

Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid

Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George