This document provides instructions for a student assignment to summarize the top 10 learning concepts from Chapter 17 on designing and managing integrated marketing communications. The student is asked to download a template, name their file according to the chapter title and their last name, and follow guidelines for the assignment. They are to select a slide from Kotler handouts as the basis for a question, and for each of the top 10 concepts include the concept and an example on separate slides.

1. TOP 10 Learning Concepts Ch # and Title assigned to Student Student name Date A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

2. TOP 10 Learning Concepts Ch 17: Designing and ManagingIntegrated Marketing Communications Sample Execution Pls. name your file As Ch xx Title Your Last Name. Example: Ch1 21st century marketing De Ungria Juan De La Cruz March 2011

3. Pls. follow these guidelines Use this powerpoint template. Change bottom logo to your website. Upload in your blog. Put link in Facebook. Select a slide from Kotler handouts as basis for question. Follow this 2 component sequence for each of the top 10 concepts: (Concept, Concept Examples which may be 1 or more slides) *** Concept example is a required component. 3

4. For the annotated and illustrated guide to this assignment, refer to… http://www.slideshare.net/josephdeungria/translating-and-personalizing-kotler