2.  one of the largest in the world and fastest growing globaly.
 manufactures 17.5 million(2,4) exports 2.33 milliion in a year.
 2nd largest manufacturer of motorcycle.(8.5 million sales in 2009).
 7th largest passenger car and commercial manufacturing industry.
Foreign carmakers have built plants in
india..

3.  Asias fourth largest exporter of passenger cars ,
 A chunk of indias car manufacturing industry is based in and
around Chennai
chennai - ford, hyundai, renault, nissan.
maharashtra - general motors, skoda, mahindra, tata
motors, mercendes benz, land rover, fiat,
force motors.
ahmedabad - tata nano, general motors .
aurangabad - audi, skoda. Volkswagen
kolkata - hindustan motors.
noida - honda.
banglora - toyota.

4.  turnover of more than USD 35 billion, provide 13 million employment .
 Tata motors (commercial vehicles 65% market share).
 maruti suzuki (passenger vehicles 46% market share).

Automobile market in INDIA.
2 wheelers
9%
16%
passenger cars
75% commercial
vehicles and 3
wheelers

5. Automobile production.
Car Total Vehicles
Year % Change Commercial % Change % Change
Production Prodn.
2010 2,814,584 29.39 722,199 54.86 3,536,783 33.89
2009 2,175,220 17.83 466,330 -4.10 2,641,550 13.25
2008 1,846,051 7.74 486,277 -9.99 2,332,328 3.35
Automobile sales
Type of Vehicle 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009
Passenger
1,061,572 1,143,076 1,379,979 1,549,882 1,551,880
Vehicles [18]
Commercial
318,430 351,041 467,765 490,494 384,122
Vehicles [18]
Three
307,862 359,920 403,910 364,781 349,719
Wheelers [18]
Two
6,209,765 7,052,391 7,872,334 7,249,278 7,437,670
Wheelers [18]
Total 7,897,629 8,906,428 10,123,988 9,654,435 9,723,391

6. Automobile Exports
Type of Vehicle 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009
Passenger
166,402 175,572 198,452 218,401 335,739
Vehicles [18]
Commercial
29,940 40,600 49,537 58,994 42,673
Vehicles [18]
Three
66,795 76,881 143,896 141,225 148,074
Wheelers [18]
Two Wheelers [18] 366,407 513,169 619,644 819,713 1,004,174
Total 629,544 806,222 1,011,529 1,238,333 1,530,660
Total Number of Vehicle Registrations in India
All Vehicles (in Two Wheelers (in Cars, Jeeps and Goods Vehicles Other Vehicles (in
Year Buses (in '000)
'000) '000) Taxis (in '000) (in '000) '000)
2006 88,068 63,487 11,571 879 4,345 7,891
2007 96,808 70,141 12,810 936 4,652 8,464
2008 106,591 77,588 14,222 1,003 5,018 9,065

7.  Automobile exports have grown and reached $4.5 billion in 2009
 and exports are expected to cross $ 12 billion by 2014.
EXPECTED EXPORTS(2011) Hyundai Motors : 240,000 cars
Nissan Motors : 250,000 cars
General Motors : 50,000 cars
 (New York Times) india’s strong engineering base ( low cost, fuel efficient)
Indian automotive companies
Chinkara Motors : Beachster, Hammer, Roadster , Rockster, Jeepster,
Sailster
Hindustan Motors : Ambassador
ICML : Rhino Rx
Mahindra : Major, Xylo, Scorpio, Bolero, Thar, Verito, Genio
Premier Automobiles Limited: Sigma, RiO
San Motors: Storm
Tata Motors
: Nano, Indica, Vista, Indigo, Manza, IndigoCS, Sumo, Grande, Venture,

8. Foreign automotive companies in India
(Vehicles manufactured or assembled in India)
BMW India : 3 Series, 5 Series, X1.
Fiat India(in collaboration with Tata Motors): Grande Punto, Linea.
Ford India : Figo, Fiesta Classic, Fiesta, Endeavour.
General Motors India
Chevrolet : Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera.
Honda Siel: Jazz, City, Civic, Accord.
Hyundai Motor India: Santro, i10, i20, Accent, Verna, Sonata Transform.
Land Rover: Freelander 2
Maruti Suzuki: 800, Alto, WagonR, Estilo, Astar, Ritz, Swift, SwiftDZire,
SX4, Omni, Eeco, Gypsy.
Mercedes-Benz India: C-Class, E-Class.
Mitsubishi (in collaboration with Hindustan Motors):
Lancer, LancerCedia, Pajero

9. Nissan Motor India: Micra.
Renault India: Fluence
Toyota Kirloskar: Etios Liva Etios, Corolla Altis, Innova, Fortuner.
Volkswagen Group Sales India:
Audi India: A4, A6, Q5.
Škoda Auto India Fabia, Laura, Superb, Yeti.
Volkswagen India: Polo, Vento, Jetta, Passat.
 Automobile industry contributing about 5% of the total GDP of India.
 Expected to contribute 10% to 11% towards GDP by 2016.
 100% FDI is announced on 1991.

10.  Key Competitors
Tata Motors : Commercial Vehicles 63.94%, Passenger Vehicles 16.45%
Maruti Suzuki India : Passenger Vehicles 46.07%
Hyundai Motor India : Passenger Vehicles 14.15%
Mahindra & Mahindra :Commercial Vehicles 10.01%, Passenger Vehicles
6.50%, Three Wheelers 1.31%
Ashok Leyland : Commercial Vehicles 22%
Hero Honda Motors : Two Wheelers 41.35%
Bajaj Auto : Two Wheelers 26.70%, Three Wheelers 58.60%

11. Key Success Factors
Efficiency factor - Improve labour productivity, labour flexibility, capital
efficiency Resource Availability
Quality- manpower availability, infrastructure improvements, and raw
material availability
Effective cost controls - Close relationship with supplies and goods
distribution channels.
export markets - Growth of export markets Having an extensive
distribution/collection network - Goods distribution channels Successful
industrial relations policy
Ethical – ethical and tactical industrial relations Access to the latest
available and most efficient technology and techniques - The degree of
investment in technological improvements and product development
Optimum capacity utilisation - The level of plant utilisation Management
of high quality assets portfolio - Understanding implications from
Government policies.

12. THANK YOU