DSM HUG - Video Marketing w/ Wistia

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Kristen Craft with Wistia joined us for our latest HUG meeting to discuss how to get started with Video Marketing in your business.

Marketing

Amazing for commodities like soap and razor blades.

Less amazing for non-commodities like software and
services.

Understanding your
product better.
@wistia

Relating to you as
actual humans.
@wistia

Connectivity and
eagerness to share.
@wistia

Add personality to
something dry.
@wistia

Surveys can feel
mundane and cold.
@wistia

“Low-Risk Video”
•For a smaller audience
•For a more forgiving audience
•Not front & center on your site
@wistia

Add a human face to a webinar.
Explain a workflow in a support
or documentation video.

Add a human face to a webinar.
Explain a workflow in a support
or documentation video.
Add a video to a blog post.

Add a human face to a webinar.
Explain a workflow in a support
or documentation video.
Add a video to a blog post.
Announce a new feature.

Important to-dos—
1.Invest in good lighting:

Important to-dos—
1.Invest in good lighting
2.Script before you shoot

Important to-dos—
1.Invest in good lighting
2.Script before you shoot
3.Use the camera you have:

Important to-dos—
1.Invest in good lighting
2.Script before you shoot
3.Use the camera you have
4.Pay attention to analytics

Important to-dos—
1.Invest in good lighting
2.Script before you shoot
3.Use the camera you have
4.Pay attention to analytics
5.Stay under 90 seconds

Stay in touch!
kristen@wistia.com
@thecrafty
brian@sparkreaction.com
@brianjoelwajda

Helpful Resources
Video Marketing: It’s Time!
http://blog.sparkreaction.com/video-marketing-its-time
HubSpot + Wistia Integration:
http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia
Wistia Learning center:
http://wistia.com/learning
HubSpot blog post on getting started:
http://blog.hubspot.com/marketing/how-to-make-a-video-ht
@SparkReaction @wistia
@brianjoelwajda @thecrafty

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DSM HUG - Video Marketing w/ Wistia

1. Des Moines HubSpot User Group SparkReaction + Wistia: Video Marketing Brian Wajda SparkReaction Kristen Craft Wistia

3. Video hosting and analytics

4. Why use video? @wistia

5. @wistia Reason #1

6. @wistia Reason #2

7. Amazing for commodities like soap and razor blades.

8. Less amazing for non-commodities like software and services.

9. @wistia MagicTricks.com

10. @wistia WiseGrass Lawn Care

11. Old way of thinking.

12. New way of thinking.

13.

14. Video Goals?

15. Understanding your product better. @wistia

16. @wistia

17. Relating to you as actual humans. @wistia

18. @wistia MixerDirect.com

19. Connectivity and eagerness to share. @wistia

20. @wistia Moz!

21. Add personality to something dry. @wistia

22. Surveys can feel mundane and cold. @wistia

23.

24.

25. How? @wistia

26. Start small. @wistia

27. “Low-Risk Video” •For a smaller audience •For a more forgiving audience •Not front & center on your site @wistia

28. FAQ answers in video format

29. FAQ answers in video format

30. FAQ answers in video format

31. Other “low-risk” ways to get started

32. Add a human face to a webinar.

33. Add a human face to a webinar. Explain a workflow in a support or documentation video.

34. Add a human face to a webinar. Explain a workflow in a support or documentation video. Add a video to a blog post.

35. Add a human face to a webinar. Explain a workflow in a support or documentation video. Add a video to a blog post. Announce a new feature.

36. Important to-dos— 1.Invest in good lighting:

37. Important to-dos— 1.Invest in good lighting 2.Script before you shoot

38. Important to-dos— 1.Invest in good lighting 2.Script before you shoot 3.Use the camera you have:

39. Important to-dos— 1.Invest in good lighting 2.Script before you shoot 3.Use the camera you have 4.Pay attention to analytics

40.

41. Important to-dos— 1.Invest in good lighting 2.Script before you shoot 3.Use the camera you have 4.Pay attention to analytics 5.Stay under 90 seconds

42.

43. wistia.com/learning

44. Stay in touch! kristen@wistia.com @thecrafty brian@sparkreaction.com @brianjoelwajda

45. Helpful Resources Video Marketing: It’s Time! http://blog.sparkreaction.com/video-marketing-its-time HubSpot + Wistia Integration: http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia Wistia Learning center: http://wistia.com/learning HubSpot blog post on getting started: http://blog.hubspot.com/marketing/how-to-make-a-video-ht @SparkReaction @wistia @brianjoelwajda @thecrafty

Notas del editor

AC
Scaleable
Scaleable
He’s not actively selling you & trying to push you thru his funnel
Why is video the best way to do this?
KC
If you show that you’re human, people will be more willing to help you.

DSM HUG - Video Marketing w/ Wistia

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