"What if this thing was magic?" The web is touching everyday objects now, and designing for the internet of things means blessing everyday objects, places, even people with extraordinary abilities—requiring designers, too, to break with the ordinary. Designing for this new medium is less a challenge of technology than imagination. Sharing a rich trove of examples, designer and author Josh Clark explores the new experiences that are possible when ANYTHING can be an interface. The digital manipulation of physical objects (and vice versa) effectively turns all of us into wizards. Sling content between devices, bring objects to life from a distance, weave "spells" by combining speech and gesture. But magic doesn't have to be otherworldly; the UX of connected devices should build on the natural physical interactions we have everyday with the world around us. This new UX must bend technology to the way we live our lives, not the reverse. Explore the values and design principles that amplify our humanity, not just our superpowers.

1. and the
van astoNishiNg peRformAnce bY josH clarK
Known throUghouT the worlD as @BigmeDiumjoSh

3. ThewaNdcompaNy.cOm

4. graB magIc
bIt.Ly/Grab-Magic

5. VX thRee actS
I. magiC & teChnologY
ii. phYsicaL meeTs diGital
iii. magIc, imaginEd

6. VX thRee actS
I. magiC & teChnologY
ii. phYsicaL meeTs diGital
iii. magIc, imaginEd
acT I
magiC & teChnoloGy

7. u
anY sufFicieNtly
AdvanCed tEchnoLogy iS
IndisTinguIshablE
From Magic
arThur C. clarKe

8. u
onE goal:
The cOmputEr diSappeaRs
into the EnvirOnmenT
alaN kay

9. ThewaNdcompaNy.cOm

14. VX thE phoNe is the First
maGic wanD
For eVeryoNe

15. VX thE phoNe is the First
inTerneT of ThingS
DevicE for everyoNe
seNsors + smarTs + coNnectIvity

16. VX avAilablE
At thE
Point of iNspirAtion

20. VX moBile PhoneS Bring
CompuTing Power To
ImmobIle oBjects

21. VX embeD
SmartPhone brains
In anYthing

22. nappY noTifier
bIt.Ly/DiapeR-app

23. apPle ad: “stRength”
bIt.Ly/Apple-strengTh

24. “waY out”
bIt.Ly/Way-oUt-fiLm
daIly sMartpHone ScreeN time:
3 hours, 16 minutEs bIt.Ly/ScreeNtime-study

25. phoTo: eriC J. smiTh

26. VX avAilablE
At thE
Point of iNspirAtion

27. VX inTeracTion
With thE
Point of iNspirAtion

28. neIman marcUs: meMory mirrOr
bIt.Ly/MemorY-mirrOr

32. X
WW

34. doRothy
bIt.Ly/Ruby-Shoes

35. stAples Ad: “easY buttOn”
bIt.Ly/StaplEs-eaSy

36. Bt.Tn

37. flIc.Io

38. Ifttt.cOm

39. Zapier.cOm

42. VX magiC & teChnologY
thE comPuter is iNvisiblE
thE poiNt of inspIratioN
emBeddeD smartS
ceNturiEs of ux ideas

43. VX magiC & teChnologY
thE comPuter is iNvisiblE
thE poiNt of inspIratioN
emBeddeD smartS
ceNturiEs of ux ideas
acT ii
phYsicaL meetS diGital

44. VX PhysicaL
InterActioN with A
DigitAl api

45. VX thE worlD
Is thE intErfacE
yoU know, like it aLways has beEn
*
*

46. VX thE worLd is
A datA sourCe

47. snApshoT by prOgresSive inSuranCe
ProgrEssive.cOm/auTo/SnapshOt

48. snApshoT by prOgresSive inSuranCe
ProgrEssive.cOm/auTo/SnapshOt

50. auTomatIc
bIt.Ly/AutomAtic-Video

51. prOpellErhealTh.cOm

52. paSsive inteRface

53. VX thE worLd is
reActive

56. miLitary.cOm: areS sanD tabLe
bIt.Ly/SandtabLe

57. VX thE worLd is
reActive
inTentiOnal InterFaces

59. VX thE worLd is
A big canvAs

60. argO desiGn: smarT duMb thinGs
bIt.Ly/Smart-dumb

61. froG desiGn: roOm/E
bIt.Ly/Room-e

62. waYfindr
bIt.Ly/WayfiNdr-deMo

63. VX thE worLd haS
dePth aNd maSs

64. thAw
bIt.Ly/Mit-thAw

65. happY toGether
bIt.Ly/Happy-togeTher-aPp

66. VX phYsicaL & diGital
gaTher Data For iNsighT
ChannEl inTentioN
usE the wholE big canvaS
inTeracTions have mass

67. Un
unObtaniUm
120
WM
W
W
W
M

68. VX thIs is not A
ChallEnge Of teChnoloGy.
it’S a cHalleNge oF
ImagiNation.

69. VX thIs is not A
ChallEnge Of teChnoloGy.
it’S a cHalleNge oF
ImagiNation.
acT iii
magIc, imAgined

72. VX whAt if
This Thing was
Magic?

74. VX deSign foR
The thiNg’S
EssenTial ThingneSs

76. burJ khAlifa

78. VX baNk on IllusiOn.
emBrace MisdiRectiOn.

80. vessYl
MyvessYl.cOm

81. thE coLbert repoRt
bIt,Ly/VessyL-colbeRt

82. VX don’T jusT add data.
Add iNsight.

83. htTp://OmersHapira.cOm/blOg/2014/09/Its-rAininG-agaIn/

84. VX exPose aS
LittlE tecHnologY
As poSsible

87. maIlchiMp: olivEr
bIt.Ly/MailcHimp-Oliver

91. syfy syNc: shArknadO 2
bIt.Ly/SharkNado-Lights

92. VX be a liTtle biT
riDiculoUs

93. megA stomP battLe
bIt.Ly/MegasTomp-Video

95. u
thE FuturE of TechnOlogyhas
AlwayS looKed likE A preTty toY
To peOple ComfoRtablE witH the past.
beNedicT evaNs

97. magIc
alWays goEs
WroNg

98. u
hoW Smart Does
Your bEd have to be,
BeforE You aRe afRaid
To go to sLeep At nigHt?
ricH goLd

100. VX buIld sYstemS
Smart enougH
To knOw thEy’rE
Not sMart Enough

106. u
moSt cuStomerS
AlreaDy havE
An auTonomOus dRiver...
rollS royCe

107. u
it’S calleD
a chAuffeUr.
rollS royCe

108. the MagIc is not abouT the ThiNg
InterNet oF thinGs

109. VX teChnolOgy sHould
AmpliFy our
HumaniTy

110. VX maGic iMagineD
“whAt if this was Magic?”
adD insigHt, not Just Data
maKe thE tecH invIsiblE
Make The tEch hUmane

111. VX it’S noT “can We?”
It'S “how will We?”

112. VX it’S noT “can We?”
It'S “how will We?”
josH clArk iS @BigmeDiumjoSh
fin
BigmediUm.cOm