________________ Josh Feldberg Seeing is Believing Standard Chartered Bank 1 Basinghall Avenue London EC2V 5DD Tel +44 (0)20 7885 5413 Mob +44 (0)7763 697166 Fax +44 (0)20 7885 9412 http://www.seeingisbelieving.org.uk This email and any attachments are confidential and may also be privileged. If you are not the addressee, do not disclose, copy, circulate or in any other way use or rely on the information contained in this email or any attachments. If received in error, notify the sender immediately and delete this email and any attachments from your system. Emails cannot be guaranteed to be secure or error free as the message and any attachments could be intercepted, corrupted, lost, delayed, incomplete or amended. Standard Chartered PLC and its subsidiaries do not accept liability for damage caused by this email or any attachments and may monitor email traffic. Standard Chartered PLC is incorporated in England with limited liability under company number 966425 and has its registered office at 1 Aldermanbury Square, London, EC2V 7SB. Standard Chartered Bank ("SCB") is incorporated in England with limited liability by Royal Charter 1853, under reference ZC18. The Principal Office of SCB is situated in England at 1 Aldermanbury Square, London EC2V 7SB. In the United Kingdom, SCB is authorised and regulated by the Financial Services Authority under FSA register number 114276. If you are receiving this email from SCB outside the UK, please click http://www.standardchartered.com/global/email_disclaimer.html to refer to the information on other jurisdictions.

1. Seeing is Believing:
Social Media: Web
2.0
Prepared by Josh Feldberg
28 January 2009
1

2. Social Media: Web 2.0
Social Media: Web 2.0
What is it?

Why bother?

 How does it work?
 Social Media & SiB
2

3. Social Media: Web 2.0: What
What is it?
3

4. Social Media: Web 2.0: What
Well sort of…
4

5. Social Media: Web 2.0: What
The term reflects the sharing of information, experiences

and opinions through a series of widely available, easy-to-
use tools. Very simple, very public, very hard to ignore.
Social media encourages the building of communities

Groups of people with common interests who are keen to
interact with one another on matters important to them.
5

6. Social Media: Web 2.0: What
“ Social networking is really recommendation between
people about the things that they are interested in
and they like”
-Sir Martin Sorrell (chief executive officer of WPP Group)
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7. Social Media: Web 2.0
Social Media: Web 2.0
 What is it?
Why bother?

 How does it work?
 Social Media & SiB
7

8. Social Media: Web 2.0: Why
Nearly half of the online adult population around the world

is a member of at least one networking site.
 394m watch video clips online
 346m read blogs
 303m share a video clip
 160m subscribe to an RSS feed
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9. Social Media: Web 2.0: Why
The balance of power has shifted

 Control has passed from the brands themselves to the
consumers.
 Online audiences can now choose…
 the content they want to view
 what to comment on/share
 whom they wish to share it with.
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10. Social Media: Web 2.0: Why
Brands must accept that they need to embrace this shift,

rather than shy away from it, as this is a trend that looks
set to continue.
It is therefore vital to be part of those conversations, or

even to initiate them
10

11. Social Media: Web 2.0: Why
Social media enables more rapid sharing of information.

 Search Engine Optimization (SEO) is a key component of
today’s direct marketing and lead generation strategies,
and social media greatly complements SEO initiatives.
Social media can also lead to invaluable Insight into why

people like or dislike a brand and what is needed to help
change it.
11

12. Social Media: Web 2.0
Social Media: Web 2.0
 What is it?
 Why bother?
How does it work?

Social Media & SiB

12

13. Social Media: Web 2.0: How
Branded Microblogging
13

14. 14

15. Social Media: Web 2.0: How
Integrated social media apps on
websites
15

16. 16

17. Social Media: Web 2.0: How
Tailored social media apps
17

18. 18

19. Social Media: Web 2.0: How
Integrated blogs
19

20. 20

21. Social Media: Web 2.0
Social Media: Web 2.0
 What is it?
 Why bother?
 How does it work?
Social Media &

SiB
21

22. Social Media: Web 2.0: Why
 Current SiB setup
Audience
SiB Site
22

23. B. Social Media: Web 2.0: Why
 What happens when
Audience
you engage social
media?...
SiB Site
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24. Social Media: Web 2.0: Why
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25. C. Social Media & SiB: Why
Websites are the most common way that SC staff hear

about SiB
120 thousand blog pages are talking about 'Standard

Chartered'.
Over 14 thousand blog pages are talking about SC

marathons
Over one thousand blog pages are talking about SiB

 There are over 180 individual facebook groups which
bring together thousands of people.
We need to be facilitating their enthusiasm and
listen and join the conversations that already
happening.
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26. Social Media & SiB
Benefits to SiB/SCB…
 Positive media coverage
 Brand equity – differentiate SC from its competitors
 Financial institutions are only just starting to get onboard,
so there is room to be a leading player in the field.
 Staff engagement/moral/recruitment etc
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