1. Online Reputation
Safeguarding
Track, Monitor and Take Action
Josh Laughtland of Jtree.net

2. Reputation Safeguarding
The web is vast, your rep exists not only in the search engines,
but on multiple social networks, websites, blogs, forums, feeds
and more.
- Malicious users can easily spoof your company, steal content
and trash your rep.
- Best approach to managing your rep online: be proactive!

3. Bad Reputation
• Plagiarism
• Content theft
• Identity theft/impersonation
• Bogus social profiles
• Blog comments
• Reviews
• Tweets
• Facebook fan pages and
groups
Comes from...
• Competitors
• Customers
• Ex Employees
• Same Name Businesses
Resuts...
• Loss of business
• Damaged reputation
• Difficult to remove
• May have to change name

4. Good Reputation
Monitor and Track...
• Company and competitor
names
• Product and/or service
keyword niches
• SEO keyphrases
• Social media network
profile names
• Website and/or blog URLs
(addresses)
Where...
• Search engine results
• Social media networks
• News
• Forums
• Reviews
• Blog posts and comments

5. Free Reputation Monitoring Tools
Google Alerts beta http://google.com/alerts
Social Mention http://socialmention.com
Backtype http://backtype.com
Copyscape http://copyscape.com
Copygator http://copygator.com
Hootsuite http://hootsuite.com
Spokeo* http://spokeo.com

7. Online Reputation
Safeguarding
Track, Monitor and Take Action
Josh Laughtland of Jtree.net
josh@jtree.net (208) 991-3736