1. 2012 Central Florida Bloggers Conference
@joshuacjohnson
#CFLBlogCon

2.  Establish yourself as an expert
 Company activities
 Generate leads
 Market research
@joshuacjohnson
#CFLBlogCon

3.  Determine who will be blogging for your
business
 Writing styles and messaging
◦ Individual vs. Company
 Read other blogs
◦ Look outside of your industry
@joshuacjohnson
#CFLBlogCon

4.  Comment on other blogs
 Utilize Twitter, Facebook, LinkedIn, Etc
 Email list
 RSS Feeds
@joshuacjohnson
#CFLBlogCon

5.  Industry Magazines / Websites
 Association Newsletters
 Email Subscriptions
 Other blogs
 Google Alerts
◦ Think about your keywords
@joshuacjohnson
#CFLBlogCon

6.  Frequency
◦ Be consistent
 Think about timing
◦ Holidays
◦ Annual events
 Have content on the back burner
◦ Reduce stress
◦ Avoid missing posts
 Share responsibility
@joshuacjohnson
#CFLBlogCon

7.  PR? How about BR?
 Communicating with bloggers
◦ Build blogging bridges
 Guest blogging
 Value should go both ways
@joshuacjohnson
#CFLBlogCon