DEC and social media overview

1. Joshua Johnson Client Coordinator

2. Disney Entrepreneur Center Founded in 2003 Mayor Richard Crotty, Orange County Al Weiss, Walt Disney World Resort Dr. John Hitt, University of Central Florida Mission: Support the entrepreneurial community of Central Florida

3. Service Providers Hispanic Business Initiative Fund (HBIF) Central Florida Urban League Orange County Government SCORE SBDC at UCF UCF Business Incubation Program U.S. Dept. of Commerce

4. Community Partners African American Chamber British-American Chamber Central Florida Disability Chamber Hispanic Chamber of Metro Orlando National Association of Women Business Owners (NAWBO) National Black MBA Association

5. What is the DEC? Free One-on-One Business Coaching Low-cost Seminars Powerful Networking Events Access to Business Building Tools and Resources Certification assistance for Minority Owned Businesses Connections to Procurement Opportunities Publicity Opportunities

6. Client Coordinator Connect Entrepreneurs to Resources DEC Metro Orlando EDC www.FLVEC.com Enterprise Florida Web Presence Social Media

7. The Business of social media How Small Businesses can Tweet, Like, Friend, Follow, & Check In to Success

8. What is Social Media? Defined by Wikipedia Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues What? Two-way communication

10. Web Traffic (Top 20) Google (1) (13) (15) (16) (20) Facebook (2) YouTube (3) Wikipedia (6) Blogger (8) Twitter (11) WordPress (17) www.alexa.com

11. Trending Today Facebook Social Network Twitter Micro-Blogging LinkedIn Business Networking

12. Trending Today YouTube Video FourSquare Geo-Location Yelp User Generated Reviews

13. Which platform is right for you? Examine your business Survey your current customers Which platforms do they use? How do you currently communicate with them? Brick & mortar or virtual? B2B or B2C?

14. Which platform is right for you? Determine your time commitment Determine your goals In other words… revisit your marketing plan!

15. Managing Multiple Platforms: TweetDeck

16. Why TweetDeck? Twitter Updates, Pics, Video, Search, URL shortening Facebook Watching/Listening only LinkedIn FourSquare Tools are constantly updating

17. Listen Up! Create your listening posts Google Alerts Your name Company name Competitor’s names tweetbeep Key words or phrases If using Twitter, set one for your username Company name

18. Engage Social media community is about sharing Ask questions, people will help you along the way Learn the lingo Make it personal Find your voice Put your plan into action Commit time to maintain Use common sense Spam: not good in a can, inbox, or social media feed

19. Unplug Social Media doesn’t replace traditional channels, it supplements them Tools, not a silver bullet Attend events Tweetups Network offline w/ online connections

20. Facebook: Profiles & Pages Profiles This is you, and only you You have friends, not fans Mix of business and personal updates Pages This is your business Businesses have fans (hopefully raving fans) Create events, update fans

21. Warning! Teenagers know social media It’s tempting, I know Would you hire a teen to run your entire marketing campaign? Basics are great Posting pics, links, etc Common sense to you Not to them

22. 10 Take Home Points Create a plan with goals & pick your platforms Start small, grow with your comfort Tools, tools, tools Listen first It’s a community: Share

23. 10 Take Home Points Engage: Find your voice Go Offline Facebook: Profile & Pages It’s social but not child’s play Have fun

24. Resources www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com http://business.twitter.com/twitter101

25. Contact joshua@disneyEC.com www.facebook.com/disneyEC www.twitter.com/disneyEC