Slides from the O'Reilly InPractice Webcast: July 21, 2008

1. Success Factors
What traditional business
needs to know about Web 2.0
July, 2008
Intelligence for a networked economy

2. Joshua-Michéle Ross
Executive Briefings • Innovation Labs • Public Seminars • Strategic Consulting

3. How do we stop it?

4. We need to rethink a few things
 How we organize to do business
on the Social Web
 How we relate and engage with our
customers

5. New Organizing
Principles

6. 1. Listening beats Talking
2. Relationships beat Transactions
3. Open beats Closed

7. 1. Listening beats Talking
 Most companies are organized to talk…
 Listening delivers products and services better,
cheaper and faster...