61. What’s next? Bid Management Keyword Development Copy Testing Landing Pages Quality Score Management Cross-Media Attribution Modeling Branding implications of search Search Marketing International search marketing Paid + Natural Integration Search-focused content strategies and asset management Feed management and content distribution Search and impact on offline sales Search and media mix planning Holistic Search Marketing Site Content Coding Link building Mobile search Social search
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68. Why Search is Critical “ Do I really need my stomach stapled?” “ I hate migraines” “ I need a good sugar free recipe” “ I hate when my skin breaks out” “ What is the right dose?”