The document describes the Open Media Unit, which transforms static ads into intelligent content channels. It delivers contextual content dynamically to users across devices without disruption. It has proven engagement and interaction rates far above industry benchmarks. The Open Media Unit uses an asset management platform to deliver customized, multi-format content experiences from a single ad unit.

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OPEN MEDIA TECHNOLOGIES
OPEN MEDIA UNIT™ / OVERVIEW
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QUIETLY REDEFINING AD SPACE™
World’s best display advertising technology ….
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivering contextual content dynamically – straight to the user – dynamically & without disruption ….
Through ad space & digital media – across all screens & devices ….
Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively ….
Guaranteed to drive deeper engagement & create ongoing brand conversation ….
Powered by Miomni – the world’s leading asset management & distribution platform ….
Simply put …. this is ….
QUIETLY REDEFINING AD SPACE™
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OPEN MEDIA UNIT™ / USPs 1
DOES NOT DISRUPT THE USER EXPERIENCE
• the entire content experience is delivered directly to the user inside the OPEN Media Unit.
• no unnecessary click-through, no auto-expand, no auto-play and no distracting animation.
DELIVER TO ANY SCREEN OR DEVICE
• built in JavaScript/HTML – the OPEN Media Unit can be delivered to any device or screen: desktop, tablet, mobile etc.
INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES
• interaction rates 300% & engagement times 600% higher than the industry average.
AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK
• no technical integration required – tested & approved by all major publishers.
NO FILE SIZE LIMITS
• content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time.
TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME
• see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights.
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OPEN MEDIA UNIT™ / USPs 2
COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE
• track content engagement across devices and optimise accordingly: deliver the right content, to the right place, at the right time.
• customised to your campaign KPIs/requirements.
ADD & REMOVE FUNCTIONALITY DYNAMICALLY
• comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple
languages etc.
DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE
• dynamically deliver to users the right content – defined by the user’s position in the funnel.
SOCIAL INNOVATION
• deliver immersive content experiences direct to users in the Facebook news feed and timeline.
• embed as a dynamic content channel on social media properties.
CREATE AN ONGOING BRAND CONVERSATION
• push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content.
ACCOUNTABILITY ON IMPRESSIONS DELIVERED
• only pay for when the OPEN Media Unit is viewed – not blind impressions.
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OPEN MEDIA UNIT™ / REDEFINING SUCCESS
THE AVERAGE ACROSS ALL OPEN MEDIA UNIT™ CAMPAIGNS HAVE:
• Surpassed industry benchmark interaction rates by > 300%
• Surpassed industry benchmark interaction times by > 600%
AVERAGE INTERACTION RATE 2.4% 2.00% 2.6% > 6%
AVERAGE INTERACTION TIME 9 secs N/A 11 secs > 45 secs
AVERAGE VIDEO COMPLETE RATE 51% 48% N/A > 80%
OPEN Media Unit 300 x 250 compared to Rich Media Polite Load 300 x 250 with video.
DoubleClick source: Year in Review 2009 Benchmark. MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. GDN source: GDN benchmarks Jan 2010 – Dec 2010.
Interaction rate (IR): This Is Open measures IR as the number of impressions with a least one interaction out of the total number of served impressions. Impressions with multiple interactions are counted for only once.
An interaction is defined as a 3 second or longer mouse over OR a click - whatever action occurs first. DoubleClicK AND MediaMind measure interaction as a 1 second or longer mouse over OR a click.
Average Interaction Time: This Is Open measures Interaction Time as the average duration the user has the mouse inside the format and does not include video consumption. MediaMind include video consumption in interaction time and do not split out non-video interaction time.
Average completion rate: This Is Open completion rate used for comparison is for the featured video. The OPEN Media Unit consists of multiple videos - each of which are featured periodically.
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OPEN MEDIA UNIT™ / DELIVERING MULTIPLE, CONTEXTUAL CONTENT EXPERIENCES – FROM 1 CREATIVE
Media Media Media Media Media Media
Partner / Partner / Partner / Partner / Partner / Partner /
Territory Territory Territory Territory Territory Territory
OPEN MEDIA UNIT™ - ORIGINS
VIDEO
? 1
MARKETS
Asset Management System
Global Edge Cache 2
PHOTOS
3
AUDIO
X
TEXT
SCRIPT/
APPS
Deliver the right content – to the right place – at the right time .…
Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE ….
Optimise the content experience in real-time ….
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OPEN MEDIA UNIT™ / A GENUINE MEDIA FIRST FOR ONLINE DISPLAY MEDIA
Media partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit.
1 creative – delivering 4 contextual - cross media partner content experiences - simultaneously
DEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERIC
Media partner content displayed by default on respective media owner placements.
User content experience extended to all media partner content – across every media placement, enabling user access, for example, to
CNBC, Euronews and Generic content within the Economist media owner placements etc.
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OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY
OBJECTIVE
Engage C-Suite and business leaders in Shell’s alternative energy
initiatives. Drive user downloads of media partner content & incentivize
ongoing user engagement across paid & owned media placements.
SOLUTION
MEDIA FIRST! Independently managed & optimized dynamic content
channels for each media owner – providing user access to all partner
content – fulfilled via one creative unit.
RESULTS
Average Interaction rate: 6% +
Average interaction time: 2 minutes +
FEATURES
Intelligent content delivery & management – by media owner /
placement
Video, Photo and Article gallery
Social feeds & full social media integration
Download content
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimization – by individual placement
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SHELL CORPORATE / ENERGY
PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBC
DEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT
300 x 250 not to scale. Selected screens only
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OPEN MEDIA UNIT™ / STANDARD MODULES / FUNCTIONALITY
300 X 250 not to scale. Selected screens only
• Customised skin according to brand guidelines
• Dynamic pre roll on loading
• 4 cells home screen
• Dynamic media player:
– Video/Photos/Text (Up to 10 videos and 30 photos)
- additional bundles available
– Media carousel module
– Sort/filter component
– Next video / replay / CTA / push to owned media / incentivise sharing
– Integrated social media tools
• Universal content sharing/distribution
• Facebook Like and Twitter Follow
• Social Media tools
• Twitter/Facebook/ RSS feed module
• Tiled content view
• Dynamic external hyperlinks
• Full screen module
• Custom tracking
• Embed code for owned media placements, e.g. Facebook and Brand Website(s)
• Ongoing content management and campaign optimisation
• 4TB global data allowance per month
• 24/7 monitoring
• Full reporting
• End of campaign analysis
• Unlimited Bolts Ons – tailored to campaign KPIs
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OPEN MEDIA UNIT™ / DYNAMIC FUNCTIONALITY BOLT-ONS
• Social distribution incentives, e.g. share to unlock content, enter competition etc. • Maps
• Owned media instances, e.g. Facebook pages, YouTube channels, websites etc. • Domain sensitive content – multiple / simultaneous content views
• Additional content packages – videos x 5 bundles / photos x 10 bundles • Multiple content views – time stamped
• Additional data packages – GB / TB bundles • Custom SWF integration, e.g. games, 3d engines
• Video integration – YouTube / vimeo etc. • User upload / download content – videos / photos / articles / audio / coupons
• Soft sub-titling – multi languages • User content ratings
• Multiple languages – user interface / content meta data • Product linking (Plinking) – dynamic product linking to video time lines
• Live video streaming • Interactive video hot spots
• Live event participation apps, e.g. user scoring during surfing comp. live stream • Payment / subscription gateway
• Live data visualisations, e.g. live telemetry, GPS track position • Full screen – alternate view
• Event countdown • Auto full screen on interaction
• Reminders / Alerts – SMS • Custom formats and sizes
• Calendar events – iCal, Google calendar, outlook • Additional CMS training
• Data capture – email / telephone number etc. • Custom event tracking
• Coupon / PDF – print, download • Post click tracking – beacon / spotlight tracking
• Registration / sign up / client’s CRM integration • Mobile / Tablet apps hand off – iOS, Android, Win 7/8
• Competitions • QR Codes
• Polls • DR / Re messaging OPEN Media Unit
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OPEN MEDIA UNIT™
INTRODUCING 5 GAME CHANGERS FOR 2013
1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION
2. AUTOMATED CREATION / OPTIMISATION / DELIVERY
3. INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN
4. NEW FORMATS SIZES
5. REAL-TIME ANALYTICS ACROSS SCREENS
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OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION 1
Users in the upper funnel can be delivered a content experience commensurate
with Brand Awareness and Message Association
e.g. ‘Product Videos’, ‘Product Reviews’, ‘Social Media Feeds’ etc.
AWARENESS
THE OPEN MEDIA UNIT DELIVERS
AGAINST BRAND & PERFORMANCE BRAND
OBJECTIVES SIMULTANEOUSLY
Leverage brand assets
CONSIDERATION
ENGAGEMENT
PERFORMANCE
Drive conversion
ACTION
SINGLE
CREATIVE
DYNAMICALLY
DELIVERING
CONTEXTUAL
CONTENT
DEFINED
BY
USERS’
POSITION
IN
THE
SALES
FUNNEL
Users in the lower funnel can be delivered a content experience commensurate
PURCHASE with Purchase Intent and Conversion
e.g. ‘Register for Special Offers’, ‘Add Product to Basket’, ‘Add Product to Wish List’ etc.
Selected example screens
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OPEN MEDIA UNIT™ / INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION
Users in the upper funnel can be delivered a content experience commensurate
with Brand Awareness and Message Association
e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc.
AWARENESS
THE OPEN MEDIA UNIT DELIVERS
AGAINST BRAND & PERFORMANCE BRAND
OBJECTIVES SIMULTANEOUSLY
Leverage brand assets
CONSIDERATION
ENGAGEMENT
PERFORMANCE
Drive conversion
ACTION
SINGLE
CREATIVE
DYNAMICALLY
DELIVERING
CONTEXTUAL
CONTENT
DEFINED
BY
USERS’
POSITION
IN
THE
SALES
FUNNEL
Users in the lower funnel can be delivered a content experience commensurate
PURCHASE with Purchase Intent and Conversion
e.g. ‘’Register for Newsletter’, Browse Collections’, ‘Add to Basket’ etc.
Selected example screens
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OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / CONTENT EXPERIENCE BY FUNNEL POSITION 2
Users in the upper funnel can be delivered a content experience commensurate
with Brand Awareness and Message Association
e.g. ‘Product Videos’, ‘Product Images’, ‘Social Media Feeds’ etc.
AWARENESS
THE OPEN MEDIA UNIT DELIVERS
AGAINST BRAND & PERFORMANCE BRAND
OBJECTIVES SIMULTANEOUSLY
Leverage brand assets
CONSIDERATION
ENGAGEMENT
PERFORMANCE
Drive conversion
ACTION
SINGLE
CREATIVE
DYNAMICALLY
DELIVERING
CONTEXTUAL
CONTENT
DEFINED
BY
USERS’
POSITION
IN
THE
SALES
FUNNEL
Users in the lower funnel can be delivered a content experience commensurate
PURCHASE with Purchase Intent and Conversion
e.g. ‘Download Brochure’, ‘Book a Test Drive’, ‘Locate a Dealer’ etc.
Selected example screens
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OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXISTING RE-MESSAGING SOLUTIONS
User visits brand website, e.g. Ford Transit User visits MSN home page (or other website)
User is cookied and added to re-messaging audience pool User re-messaged with disruptive display media ad for Ford Transit
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OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 1
AWARENESS AWARENESS
CONSIDERATION CONSIDERATION
ENGAGEMENT ENGAGEMENT
ACTION ACTION
PURCHASE PURCHASE
User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement)
User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Download Brochure home screen
User fulfills engagement criteria for re-targeting – Watches 1 video All other content modules accessible
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OPEN MEDIA UNIT™ / 1. INTELLIGENT RE-MESSAGING / EXAMPLE 2
AWARENESS AWARENESS
CONSIDERATION CONSIDERATION
ENGAGEMENT
ACTION ACTION
PURCHASE PURCHASE
User visits paid media placement, e.g. MSN home page Same user re-visits MSN home page (or other placement)
User interacts with OPEN Media Unit e.g. watches video User re-messaged with OPEN Media Unit – Book Test Drive screen
User fulfills engagement criteria for re-targeting – Watches 2 videos All other content modules are accessible
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OPEN MEDIA UNIT™ / 2. AUTOMATED CREATION / OPTIMISATION / DELIVERY
AUTO CREATION OF OPEN MEDIA UNIT™
• Dashboard enables format build without coding
• Built in JavaScript / HTML
• Super light
• Any ad format / size
• Delivered to any device / screen
• Dynamically managed & optimised
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OPEN MEDIA UNIT™ / 3. INTELLIGENT CONTENT DELIVERY TO EVERY SCREEN
DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND
DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER …
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OPEN MEDIA UNIT™ / 4. NEW FORMATS SIZES
• JAVASCRIPT VERSION OF OPEN MEDIA UNIT – FOR ACROSS SCREEN / DEVICE DELIVERY
• EXTEND CAMPAIGN REACH & ENGAGEMENT ACROSS NEW OPEN MEDIA UNIT FORMATS
OPEN MEDIA UNIT (IAB DESKTOP FORMATS) OPEN MEDIA UNITS (IAB MOBILE / TABLET FORMATS)
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OPEN MEDIA UNIT™ / 5. REAL-TIME ANALYTICS ACROSS SCREENS
Admin view: displays all campaigns
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23. CONTACT DETAILS
OPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX
57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR
SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com
W1F 7NW M +44 7919 397 740 M +44 7879 486 672
+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321
www.thisisopen.com
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