More Related Content Similar to This Is Open - Open IMU (Intelligent Media Unit) - USPs (20) This Is Open - Open IMU (Intelligent Media Unit) - USPs2. 2
OPEN MEDIA UNIT™
World’s best display advertising technology…. invented by Open Media Technologies
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivers the right content directly to people - through ad space & digital media – across desktop, mobile, tablet & more
Guaranteed to create & maintain ongoing brand conversation and engagement
Simply put … this is ….
QUIETLY REDEFINING AD SPACE™
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ USPs
DOES NOT DISRUPT THE USER EXPERIENCE
• the entire content experience is delivered directly to the user inside the Open IMU™
• no unnecessary click-through, no auto-expand, no auto-play and no distracting animation.
INDUSTRY DEFINING INTERACTION & ENGAGEMENT RATES
• interaction rates 300% & engagement times 600% higher than the industry average
AD SERVED TO NON-RICH MEDIA INVENTORY ON ANY SITE/PUBLISHER/NETWORK
• no technical integration required – tested & approved by all major publishers
NO FILE SIZE LIMITS
• content is hosted by us & delivered via our global edge cache network – delivering the optimum viewing experience every time.
TRAFFIC CREATIVE ONCE & DYNAMICALLY OPTIMISE THE EXPERIENCE IN REAL-TIME
• see what content works where – with the power to optimise & localise content/functionality – by individual and/or all placements/flights.
ADD & REMOVE FUNCTIONALITY DYNAMICALLY
• comprehensive suite of Bolt-Ons, including live streaming, upload/download content, competitions, CRM, maps, comments, social plug ins, games, multiple
languages etc.
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ USPs
DELIVER AGAINST BRAND AND PERFORMANCE KPIs SIMULTANEOUSLY – FROM 1 CREATIVE
• dynamically deliver to users the right content – defined by the user’s position in the funnel.
SOCIAL INNOVATION
• deliver immersive content experiences direct to users in the Facebook news feed and timeline.
• embed as a dynamic content channel on social media properties.
CREATE AN ONGOING BRAND CONVERSATION
• push users from paid media to owned media placements – incentivise continued engagement through the provision of value added content.
ACCOUNTABILITY ON IMPRESSIONS DELIVERED
• only pay for when the Open IMU™ is viewed – not blind impressions. Cost Per Engagement and Cost Per Second models available.
COMPREHENSIVE REAL-TIME REPORTING & INTELLIGENCE
• customised to your campaign KPIs/requirements.
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY FROM ONE CREATIVE
MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA
PARTNER PARTNER PARTNER PARTNER PARTNER PARTNER
1 2 3 4 5 6
OPEN MEDIA UNIT™ - ORIGINS
VIDEO
?
Asset Management System
PHOT
OS Global Edge Cache
1
MARKETS
AUDIO
2
3
///////////////////////////
TEXT
SCRIP
T/ X
APPS
Deliver the right content – to the right place – at the right time…
Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE
Optimise the content experience in real-time
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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THE OLD APPROACH
• Existing approaches to online display media segment format type by message objective
• This attitude has created a divide between BRAND display media and PERFORMANCE display media
• Most online display media within the Auto vertical, for example, has been focused on PERFORMANCE display media – the lower funnel – delivering display
media formats designed to disrupt the user’s online experience by driving them to a brand’s website for content delivery
• This approach is proven to be ineffective at best
MULTIPLE,
DISPARATE,
DISCONNECTED
CREATIVES….
UNIFIED
BY
DISRUPTION
Aided Brand Awareness
UPPER FUNNEL
Online Ad Awareness
Message Association
LOWER FUNNEL
Brand Favorability
Purchase Intent
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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THE RIGHT APPROACH
• The OPEN MEDIA UNIT transforms static, disruptive display media into intelligent content channels – that deliver directly to the user a non-
interruptive content experience.
• The OPEN MEDIA UNIT enables advertisers to deliver a content experience defined by an individual users position or journey within the funnel.
• Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association
• Users in the lower funnel can be delivered a content experience commensurate with Purchase Intent and Conversion.
• The OPEN MEDIA UNIT delivers against both of these objectives - simultaneously – from 1 creative
• Delivering the right content, to the right place, at the right time
SINGLE CREATIVE
Aided Brand Awareness SIMULTANEOULSY DELIVERY OF CONTEXTUAL CONTENT
UPPER FUNNEL
– CONTENT EXPERIENCE DEFINED BY USERS POSITION IN FUNNEL
Online Ad Awareness
Message Association
LOWER FUNNEL
Brand Favorability
Purchase Intent
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION
• Dynamically deliver the right to the right place at the right time
• The content experience is defined by the user’s funnel position
LEVERAGE BRAND COMMUNICATION ASSETS
• Videos / Live streaming / You Tube Content
• Photos
• Social feeds
LEVERAGE BRAND ENGAGEMENT ASSETS
Aided Brand Awareness
• Videos / Live streaming / You Tube Content
UPPER FUNNEL
• Photos
• Social feeds
• Articles
Online Ad Awareness • Competitions / promos
• Games
Message Association
DRIVE CONVERSION
• Videos / Live streaming / You Tube Content
LOWER FUNNEL
• Photos
• Social feeds
Brand Favorability • Articles
• Competitions / promos
• Games
Purchase Intent • Finance information
• Download brochures
• Book a test drive
• Locate a deal
• Customise vehicle
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION
PHASE 1 PHASE 2
Aided Brand Awareness LEVERAGE BRAND COMMUNICATION ASSETS
UPPER FUNNEL
• Videos / Live streaming / You Tube Content
• Photos
• Social feeds
LEVERAGE BRAND ENGAGEMENT ASSETS
Added to existing content/functionality
Online Ad Awareness
• Videos / Live streaming / You Tube Content
• Photos
• Social feeds
• Articles
• Competitions / promos
Message Association • Games
DRIVE CONVERSION
Added to existing content/functionality
LOWER FUNNEL
• Videos / Live streaming / You Tube Content
Brand Favorability • Photos
• Social feeds
• Articles
• Competitions / promos
• Games
• Finance information
• Download brochures
Purchase Intent
• Book a test drive
• Locate a deal
• Customise vehicle
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ STANDARD MODULES / FUNCTIONALITY • Customised skin according to brand guidelines
300 X 250 not to scale. Selected screens only • Dynamic pre roll on loading
• 4 cell home screen
• Open IMU™ dynamic media player:
– Video/Photos/Text (Up to 10 videos and 30 photos)
- additional bundles available.
– Media carousel module
– Sort/filter component
– Next video / replay / CTA / push to owned media / incentivise sharing
– Integrated social media tools
• Universal content sharing/distribution
• Facebook Like and Twitter Follow
• Social Media tools
• Twitter/Facebook/ RSS feed module
• Tiled content view
• Dynamic external hyperlinks
• Full screen module
• Custom tracking
• Embed code for owned media placements, e.g. Facebook and Brand Website(s)
• Ongoing content management and campaign optimisation
• 4TB global data allowance per month
• 24/7 monitoring
• Full reporting
• End of campaign analysis
• Unlimited Bolts Ons – tailored to campaign KPIs
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ DYNAMIC FUNCTIONALITY BOLT-ONS
Social distribution incentives, e.g. share to unlock content, enter competition etc. Domain sensitive content – multiple / simultaneous content views
Owned media instances, e.g. Facebook pages, you tube channels, websites etc. Multiple content views – time stamped
Additional content packages – videos x 5 bundles / photos x 10 bundles Custom SWF integration, e.g. games, 3d engines
Additional data packages – GB / TB bundles User upload / download content – videos / photos / articles / audio / coupons
Video integration – you tube / vimeo etc. User content ratings
Soft sub-titling – multi languages Product linking (Plinking) – dynamic product linking to video time lines
Multiple languages – user interface / content meta data Interactive video hot spots
Live video streaming Payment / subscription gateway
Live event participation apps, e.g. user scoring during surfing comp. live stream Full screen – alternate view
Live data visualisations, e.g. live telemetry, GPS track position Auto full screen on interaction
Event countdown Custom formats and sizes
Reminders / Alerts – SMS Additional CMS training
Calendar events – iCal, Google calendar, outlook Custom event tracking
Data capture – email / telephone number etc. Post click tracking – beacon / spotlight tracking
Coupon / PDF – print, download Mobile / Tablet apps hand off – iOS, Android, Win 7/8
Registration / sign up / client’s CRM integration QR Codes
Competitions DR / Re messaging Open IMU™
Polls
Maps
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs
User re messaging trigger by Open Media Unit™ media engagement. Users re messaged with contextual content and call to action.
Defined engagement parameters set in Open Media Unit™ display media. Defined by previous Open Media Unit™ display media interaction
User interaction across engagement parameters triggers Open Media Unit™
Performance display media
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ AUTOMATED CREATION / OPTIMISATION / DELIVERY
AUTO CREATION OF OPEN MEDIA UNIT™
• Built in JavaScript / HTML
• Super light
• Any ad format / size
• Delivered to any device / screen
• Dynamically managed & optimised
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY ACROSS SCREENS & DEVICES
DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND
DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER …
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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OPEN MEDIA UNIT™ REAL-TIME REPORTING ACROSS SCREENS
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
16. CONTACT DETAILS
OPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX
57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR
SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com
W1F 7NW M +44 7919 397 740 M +44 7879 486 672
+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321
www.thisisopen.com
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©
2012 This Is Open Limited. All rights reserved.