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Brukervennlighet for Trøndere 23. sept. 2010 Jostein Magnussen
Design Brukeropplevelse
Gode brukeropplevelser = økt salg =
Show, don´t tell
5% 5% Hva vil du ha?
2009
2010
Cut the crapInternett er altfor stort
1% av innholdet står for 99% av sidevisningene 10 millioner sider 3 millioner ALDRI besøkt
God navigasjon forutsetter et slankt nettsted
In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park. Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were: Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). ,[object Object]
 Scotts Bluff National Monument (132,166)
 Arbor Lodge State Historical Park & Museum (100,000)
Carhenge (86,598)
Stuhr Museum of the Prairie Pioneer (60,002)
 Buffalo Bill Ranch State Historical Park (28,446).A B 58 % 47 % C In 1996, six of the most-visited places in Nebraska were: Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). ,[object Object]
 Scotts Bluff National Monument
 Arbor Lodge State Historical Park & Museum
Carhenge
Stuhr Museum of the Prairie Pioneer
 Buffalo Bill Ranch State Historical ParkD E 27 % 124 % Kilder: http://www.useit.com/alertbox/9710a.html
Effektiv tekst ,[object Object]
Lettskannbar
Uten marketing-tull,[object Object]
Skap trygghet
Video: 30 % flere valgte commercial
Progressive forsikring – dyrere, men viser det!
Fjern unødvendige spørsmål
Hvorfor går det galt?
” There is a lack of discipline in many web publishing processes because managers in charge of websites often don't respect content.

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