Online and Social Media Marketing:A primer for Certified Public Accountants

Online and Social Media Marketing: A primer for Certified Public Accountants ,[object Object],[object Object],[object Object],[object Object]

Growing your business online ,[object Object],[object Object],[object Object]

Which Search Engines Matter? Compete.com, October 22, 2009

How do search engines find Web sites? ,[object Object],[object Object],[object Object],[object Object]

How do people search online? ,[object Object],[object Object],[object Object],[object Object],[object Object]

User becomes closer to the sale as they refine their search Accountant St. Louis accountant St. Louis accountant IRS problem

Choose keywords for your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Keyword Suggestion Tool https://adwords.google.com/ select/KeywordToolExternal

Your domain name and page content should have keywords in it: Keywords are bolded, enhancing click thru rate:

Organize Your Site www.Site.com www. Site .com /film/ www. Site .com/sports/ www. Site .com /film/movies www. Site .com /film/actors www. Site .com /sports/football www. Site .com/film/movies/the_godfather www. Site .com/film/actors/tom_cruise www. Site .com/sports/football/dallas_cowboys Create a simple directory structure - Use a directory structure that organizes your content well and is easy for visitors to know where they're at on your site.

Title Tag ,[object Object],[object Object],[object Object]

Description Tag ,[object Object],[object Object],[object Object],[object Object],Sometimes shows up as snippet in search engine results:

META Keywords Tag ,[object Object],[object Object],[object Object],META keywords do not have as much weight in SEO as they used to, but it is still critical to have them and format them correctly in this tag.

Proper order and formatting as follows: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],H Tags Because they are like headlines for a newspaper article, they help tell the search engines what that paragraph and page are all about. ,[object Object]

Image ALT attribute ,[object Object],[object Object],<img src="mini-rc/high_speedc.jpg" width="90" height="58" border="0" alt=" mini rc cars "> Because the alt attribute shows up when an image is broken/missing and on hover in IE, they were originally a usability feature for Web browsing. This speaks to the search engines’ desire to serve up pages that are designed wel for users .

Page Links ,[object Object],[object Object],[object Object],[object Object]

Why does Google love Wikipedia?

Answer ,[object Object],[object Object]

Body Content ,[object Object],[object Object],[object Object],[object Object]

SEO works for Independent Professionals and Professional Services Firms ,[object Object],[object Object],Hugh Duffy, Why is Search Engine Optimization Important? The CPA Technology Advisor, Nov 09 http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/Why-is-Search-Engine-Optimization-Important/1$2607

Local Directories ,[object Object],[object Object]

Blogging ,[object Object],[object Object],WordPress

Blog Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promote Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why use Twitter? ,[object Object],[object Object],[object Object],[object Object]

What to Post? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Post and Monitor Frequently ,[object Object],[object Object],[object Object],[object Object]

Use @ mentions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use RTs ,[object Object],[object Object]

Additional Techniques on Twitter ,[object Object],[object Object]

Can Social Media help my business? ,[object Object],[object Object],- Jack Dorsey, co-founder of Twitter

Online and Social Media Marketing:A primer for Certified Public Accountants

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Online and Social Media Marketing:A primer for Certified Public Accountants