1. Building Your Community Advocacy Program
Lessons learned from the SAP Mentor Initiative
Mark Finnern SAP Chief Community Evangelist & Mentor Herder

2. Community Advocacy Program!
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3. Entrepreneur and Author Seth Godin in his book Tribes
Most organizations spend their time
marketing to the crowd.
Smart organizations assemble the
tribe.*
are SAP’s Tribe
* Page 30 in Tribes. We need you to lead us.
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4. Engagement!
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5. Local Engagement: 15 SAP Inside Tracks in 2012
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6. Community Advocacy Program!
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7. Community Members who live:
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8. SAP Mentor John Astill tutors Middle Schoolers
to 2nd place at TechEd Demo Jam
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9. SAP Mentor Magic Foundation!
• Lead by Example
• Passion
• Constructive in Their Criticisms
• Inclusion
• Employees double
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10. Community Advocacy Program!
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11. Community Advocacy Program Goal: Create
…
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12. SAP Mentors as Trusted Advisors
Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011
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13. Community Advocacy Program leads to:
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14. Mentors Jamming SAP’s Culture
#suithugger Campaign Sapphire / SAP TechEd Madrid
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15. Community Advocates are :
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16. SAP Mentors: The New King Makers
Who’d have thunk:
SAP Mentors the
new King Makers
af tery
mR
by To
ure
Pict
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17. Co-CEO Jim Snabe Thanking SAP Mentors for
Co-Inventing: SAP HANA One
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18. Community Advocacy Program!
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19. More to Come ... @sapmentors
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