2. OBJECTIVE SCOPE
Objective: To Markets : Kolkata, Mumbai,
Delhi NCR, Bangalore, Chennai
shortlist two
Target Group : Young adults in
product categories the age group of 21 - 40
Target base : 100 respondents
as a brand per city
extension for the (50% male, 50% female)
brand ABSOLUT
Information gathered on-
- Brand association
- Consumer acceptance
- Category prioritization
- Growth opportunities/drivers