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CellBazaar
Launching CellBazaar
162 million people4 million customers
High transaction costs: information & travelling
Potential: urban consumers and foreign markets
What is a social enterprise? What defines a social entrepreneur? Who are the other investors? the model
“Phone access can quite directly improve people’s lives. One villager whom formerly spent five hours on a bus every two weeks to order supplies now simply calls his suppliers. Farmers can find out what prices their crops are commanding and thus eliminate the middlemen who routinely exploit them” the model
social impact Bargaining power Availability / accessibility  Tech – literacy
Mission statement Pioneers penalty Branding and imagery way forward
Segmented marketing approach accessibility
Behavioral change Revenue stream Advertising revenue Differential pricing sustainability
International interest and recognition IP ownership Team Financial and tech gain Replication & Scalability
way forward?
concerns Intentions to run for large profits Impact measurement
photos_NaquibHossain, http://www.flickr.com/people/naq/

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FSI_Cellbazaar_social enterprise

Notas del editor

  1. http://www.flickr.com/photos/naq