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Mobile and Social Networking Synergy 2013
- 3. Mobile e Social S Synergy Making th he move into o Mobile marketing and So ocial Networking We Now L Live in a world that is alwa ays on the Go o all thanks to o the advent o of new techno ologies which h has equippped us with t the ability to communicate e from anywh here, anytime e and anyplacce. There is n no question th hat our World d needs for MMobile Social a and Location integration iis rapidly progressinng and is definitely asegm mented niche e that it is wor rthy of considderation for b businesses an nd marketers s as an fast e expanding en ntity with far r increasinglyy globalized re each The numb ber of mobile users contin nues to grow and the mob bile phone is quickly beco oming the most esseential tool fo or managing yyour social pr rofile . It is e estimated tha at by the year 2014, phone e internet u usage will surpass that of ttraditional desktops laptop ps, As the po otential target consumer m market and customer base e will be transsitioning to m mobile platform ffor World Wide Web access, it has also o become cr rucial for yourr businesses to anticipate this convergence of te echnology an nd build a mo obile presence e in order to benefit from m its effectiven ness and pop pularity
- 4. Mobile Innsights Mobile MMarketing has s been made e popular wit th featured ce ell phone sin nce early year 2000 where wh hile the social networking g services has s recently ragges on with m more than 1.3 billion active e users of F Facebook , W Weibo, Twitter and LinkedIn combined. . Market innsights of Mob bile technology taking on the World has started t the transitionning of major r social networking plat tform to mob bile technolo ogy , that ev ven Facebook has gone mo obile and mos st social med dia giants beggin to recognnize and cater r to today evver‐present re eality where the mobile and sociaal media techhnology has e embarked on n several type es of differen nt platforms , , ranging fromm the SMS t text technoloogy ‐ all the w way to full‐ fledged mobile e apps , mobile advertisem ment , mobile e ready videeo and comm mercials The powe er of social mo obile marketi ing lies in the fact that more and more people are ac ccessing the internet through their cell phones r rather than an ny other device. This is ma ainly due to thhe fact that cell phonees have evolv ved tremendo ously and can be basically likened to sm mall computer rs. In addition n, more and more websit tes are adapting to this by y making their r content mob bile‐friendly. To help yoou understand the big pict ture, here aree a few intere esting statistic cs •More than 86% of Am mericans are c cell phone ow wners. •An avera age of 5 billion text messag ges per day, d delivered. •Giant corporations including but n not limited to Ford, Pepsi, S Starbucks and d Burger Kingg all have thei ir mobile marketing campaigns. •Visa and Paypal are e expanding its E‐wallet services and challenging rivals s with their new in‐store payment system, as th he company b broadens their services to ores industry also with o the retail sto mobile technology • Mobile f fundraising wwill be anothe er new way of f giving donation
- 5. As you can see, cell phones are becoming increa asingly import tant in peoplee's lives, and as it happens s, they are aan excellent wway to reach o out to a enor rmous numbe er of people. They open n your brand and business s to a whole nnew and unex xploited mark ket which is o only waiting to o be tapped d into, and that's preciselyy what most p people are going to do in the near futur re. If what you are lookin ng to do is inccrease your brand's exposu ure and have the opportun nity to marke et yourself to millions o of new potent tial customerss, then you shhould get intoo Mobile Soci ial Media ma arketing straight aw way; a marke et stays untappped for only so long. Today’s MMobile Marke eting Trends The mobile social media outlook is positive. With preddiction that th here is a high possibility th hat the rate of Mobileovertaking traditional PC Internet a access in the n next few year rs.Simple mat th tells marke eters that abuundant of opp portunities exist within all this Go Mobile techn nology to present media ads to the righ ht audience at t the right time Besides thhe cost of telccos mobile plan, virtually eeveryone will have access to almost fre ee text messaging g capabilities from newer application like ‐ Whatap pps and man ny other new w mobile marketing g trends witth use of dev vices like the smartphone es and PC tabblet introduci ing new applicatio on , like the Mobile apps, , LBS and QR codes therefore boosting the industr ry with multiple bbenefits as suuch they serve more than just mobile customer but t also provide new marketing g element for r brands and rretailing business to interract with cus stomers to inncrease their businessees both in exp posure and profits. Social net tworking with h mobile application will ccontinue to b be one of the demands tha at mobile consumer rs are seekingg to accommo odate ,their eeasy access to o friends in ad dditions to status updates s , watching video or TV programmes s, online shoppping and tweeets, will all plays an impportant roles iin part of their daily chorres . Among all,social gam ming is anothe erinteresting aspectof mo obile marketinng which has taken flight t, as proven b by the global p phenomenon n of top game es applicationn ,like the Angry Birdds Game. On nline app stores has since been enjoyin ng billions of oonline sales just from mobile gaames downloa ad alone
- 6. Furthermore, more location‐based services (LBS ) platform are being introduced and d marketing campaignns using both mobile coup pons and QR codes will be easier implemented , tr ranslating into o more vennue search tra affic for retails and shop establishmen nts Connecteed Devices The Big Pa aradigm shift t has happen ned already ,,connected devices are go oing to becomme increasingly important t to brands’ m mobile strate egy with the bbiggest growt th in the area a of mobile se earch ,as mor re customer uses their ph hone for engagement and d to locate p products or suubject of their interest. As smartpphone and Pc c tablet are becoming mor re and more p popular , the industry will see an increased opportunity y for rich creaative media a as the industr ry adopts the em and mor re new developmments will be invested into new increm mental innov vation for ded dicated appliccation that increase social consummer engagem ment via mob bile Continuedd development may focus s on target addvertising solution for behhavioural targ geting and ensuring aads that are ssent are conttextually rele evant to consu umer based o on customer c choice Tablet P PCs Today there is Not O One Manufac cturer that dominates the e field of table et PCs and Sm martphone , meaning that the industry beingg flooded with h a wider ran nge assortmen nt of Mobile iinternet enabledd device with h different operation systeem ranging frrom android , IOS , windo ows, Linux etc Tablet P PCs offer mos st of the bene efits of a lapto op computer without as mmany of the dr rawbacks. It is an usefuul tool to broowse the inteernet, create ddocuments, take pictures, send informa ation and datta via emaail, put on pre esentations annd much, much more. The ey simply makke life easier, And with neww applicat tions like thos se from Amaazon ,itunes aand googleplay and other rs, user can even access your ow wn home PC D Desktop on thhe go from yo our tablet com mputer througgh cloud com mputing throughh site like Dr ropbox .
- 7. With smmartphones and PC tablet , video with the similar pr roperties as the television programmes with dr riven sight , s sound ,motion n and screen will still con ntinue to enga age consumers, and it has also gon ne mobile .W When being ac ccessed and p played on a ppersonal mob bile device ,they offer an extremeely powerful and direct co onnection to the individua al which givess off an immeersive experience to the co onsumer (a direct approach h). Mobile viddeo can be coonsumed thro oughout the day,anyytime , anywh here ,why travvelling or jus st waiting in lines , and Moobile video add network willl work w with brands to reach to ensure their ads will play on all video ena o aggregate r abled mobile device .
- 8. Mobiles GGo Social Undoubte edly, Social m media is HOT! Facebook has been at the forefront and like many social networkinng sites has beenexperienc cing explosivve growth , earning high r roller ads turn nover since.It t therefore kicks in the very need fo or a social str rategy whicch has to fit to the Mobile ‘s rage .This s convergence has to be re eal time as th ons of conversations going here are billio g on right now w. Social media and mob bile are both m more than just trends . While Social me edia sites co ome and go , the pheno omenon of so ocializing online will hot u up further wi ith Mobile inttegration . Re ecent market t survey ha as derived th hat 91% of m mobile interne et access by subscribers is s to socialize compared to 79% who o connect wit th friends wit th using the d desktop . Mobile us sage will ther refore keep increasing an nd businesses s should brain nstorm and le earn how to harness th he power of t this perfect mmatch with d developing mo obile‐social in nspired camp paign that translate into sales . Listen annd Learn from m Mobile Soc cial media Ge et it Done RIIGHT! Capitalizee on social customer engag gement with h Mobile soc cial Media experience, use e your ability to listen a and truly und derstand the needs of you ur consumers . Nowadays Marketers ne eed to know what their customers want in order to be able to craft out some social media offerings or campaign n that are speecifically tailored to –“ wh ho their cus stomers really y are , feel t to enjoy wha at they like doing and ffind out where they like t to hang out ”” plus finally “ how we sh hould go about making it – or How to make t the Sales haappen” and c create the enngagements t that exploit that funct tionality.Skippping this critic cal step will rresult in camppaigns riddled d with poor co onversion rates, optt‐outs and being pass on as a fad .
- 9. Location b based Service es Mobile so ocial media w with geolocat tion applicatioon is also cat tching on fasst an d is bringing the technolog gy to the nextt level , and t typically wireless carriers c clearly have several advantages that benefits b both advertise er and subscriber .Among g the two popular mobile e social media a sites includ de Gowalla and Foursquare , and eve en leading soc cial networkin ng application n like Twitte er and Facebook k have also inttegrated location‐ based e elements into their platfor rm with locat tion based advertisinng . One of the major features provide ed by such loc cation based applications is the pheonomenal growth of “ check – in “ games . S Such games w works in a wa ay that encourage users t to report the eir location fr requently for a variety of m motivating rew wards such as Virtual bonuses In bold tru uth , mobile location based services provide an effe ective geoloc cation marke eting tool as itt combines s the exact loc cation and tim meof the day with a device e that is pers sonal to the owner of the device thhus providing g advertiser thhe most refined targeted m means to dire ect approach to the user . It is a Onee –on‐one for rm of advertis sement , anyt time ,anywhe ere to an y inddividual with a Mobile enabled in nternet devicce ,and this fo orm of advert tisement is va astly superiorr to other ma arketing method available . The Smar rtphone Revo olution Recent Sm martphone’s Sales Statistics confirm th he explosive g growth and us sage of mobil le applicationns over the p past few year rs especially for top major platforms w with the followwing leading g Operating Systems e especially for r iPhone, And droid, BlackBe erry and Wind dows Almost 70 0 % of smartp phone owners s have downloaded apps o on their devic ce since their initial purchase . Usually Free e Apps are m most appreciat ted but usual lly will come with adverti isements as part of their purcha ase package a een bringing in good advertisement fee and it has be e with major r mobile pu ublishers.
- 10. The growt th and sales o of downloada able apps in eexpected to r reach 70 billio on worldwide e in 2015, at which the e app revenue will easily s surpass above e $30 billion. This Sales fi igure for dig gital Applicatio on media pro oducts itself is very alarmming and is a an important t point for connsideration for mobile e marketers that is if the mobile appli ications sectoor with down nload holds c consistent with this ffigure then aaverage ever ry marketers will need to consider fre equent creatio on of useful app exper riences to eng gage your mo ost valuable c customers for r every new campaign . Mo ost of the Apps dow wnloaded are e smaller plug‐in apps of major Social networking s sites like Twitter mobile and Faceb book mobile of which mo ost consumers s used with ttheir desktopp , and typicaally most of them has s been conver rted to be mo obile friendlyy ,which now w keeps every ybody in con ntact with thee handy mo obile . Based on each mobile e apps sale’s sstatistic with h its technical specificationn of the appp’s capacity and function, its deriv ved sales figures will provvide knowled dge feedback on the app users behaviour rs , and prefe erence and pr rovides marketers the feedback data w with full optioon ability to push specific products targeted and meaningful w s in a more t way. This effe ective optionn to push notificatioons to your us sers will be a a wonderful effective sup pporting tool l for mobile aapplication marketing g , while more e traditional mmethod does s not provide .
- 12. The New Mobile and S Social media Synergy ha as arrived with new challeenges and opportunities and one t thing is defin nite that is Mobile withSSocial media is poised to revolutionize t the way organizations deliver, cconsume, and d disseminatee on informaation. The co onvergence o of mobile technologgy with Social Networking are empowe ering more annd more people to make r real‐time decisions. . Users can coommunicate with decision n groups or cuustomers wh hile surfing tthrough useful data on their handh relevant u held devices a and convertin ng them to re each an actionable insight that supp port to rapid decision‐mak king which is s key to improoving the prof fitability of buusiness nowadays s. In today’s s fast‐changinng, competitiv ve business eenvironment, with Mobile e Social Syner rgy decision makers noow have the p power to mak ke these decisions immediately. Mobile Social M Media Com mmerce is Growing Extraord s g dinary Fa : Socia ast al Media + Mobile Marketing Creates Market O g s Opportun nities By 2016 ,Mobile Social M e Media will be worth above $ 150 billio h on Check out t this New eBBook debut at http://www.mobilesoc ciallocation.net , and maiin website