Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains

1. Working & Serving in an Updated World ... New Technologies & New Audiences Jean-Paul Rains & Matthew Melnyk Rains Media 1

2. Presentation Overview Millennials explored Primary data Technology profiles Millennials in the workplace Millennial Myths Servicing millennials Social media and the workplace & education Scenarios, discussion, and questions Rains Media 2

3. Millennials – Generation Y Born from 1980-2000 Factors that shape generations ₁ Life Cycle Effects Period Effects Cohort Effects The children of the boomers ₂ The most educated generation ₃ Technology’s impact Rains Media 3

4. Video from 60 Minutes http://www.youtube.com/watch?v=owwM6FpWWoQ Rains Media 4

5. Millennials Explored The Kids are all right. Rains Media 5

7. 83% will sleep next to their cell phones₁

8. 90% use the internet occasionally (79% of Boomers)

9. 75% have a social networking profile₂

10. 62% use wireless internet away from home

11. 20% post videos of themselves online

12. Visit a social networking site 3 times more than BoomersRains Media 6

13. Millennials Explored 88% use cell to text 80% texted in last 24 hours₁ 64% text while driving 41% do not have a landline 59% of news comes from Internet 14% are on Twitter Rains Media 7

14. Opinion of Technology 77% believe tech improves quality of work 76% believe tech helps them be successful 66% believe they have access to the right technology at work 34% believe tech consumes too much of their time How Millennial are you? Rains Media 8

15. Life Priorities 52% Being a good parent (up 10%) 30% having a successful marriage (down 5%) 66% will switch careers sometime in their work life 38% have a tattoo, only 18% of those are visible 56% exercised vigorously in the past 24 hours 57% have volunteered in past 24 months Rains Media 9

16. Life Priorities Rains Media 10

17. Reasons why millennials sought out their last job 37% just needed a change: 27 % better salary 16% appeal of industry/position 9% more senior position 12% benefits/perks Rains Media 11

18. The Canadian Millennial 80% say Technology will be part of selecting an employer (40% vitally important) 14.5 hours per week being e-social (compared to 33.9 in China) 45% use Social Networking at work 14% are on Twitter Continually evolving Rains Media 12

21. Very important but not the most

22. Somewhat important

23. Not importantDo you think more people of different races marrying each other is a good thing for society? In the past 12 months, have you contacted a government official, or not? Have you ever created your own profile on any social networking site such as MySpace, Facebook or LinkedIn, or haven't you done this? Rains Media 14

25. Very important but not the most

26. Somewhat important

28. Primary Data “Will the real Millennials please stand up?” Rains Media 16

29. Primary Data Collection Survey of Millennials in Ontario Just under 100 total respondants 70 of them within the Millennial generation Good mix of employed and current students Survey distribution Rains Media 17

30. Primary Data Findings Rains Media 18

31. Primary Data Findings Rains Media 19

32. Primary Data Findings Rains Media 20

33. Primary Data Findings Rains Media 21

34. Primary Data Findings Rains Media 22

35. Primary Data Findings Rains Media 23

36. Primary Data Findings Rains Media 24

37. Primary Data Findings Rains Media 25

38. Primary Data Findings Rains Media 26

39. Primary Data Findings Rains Media 27

40. Primary Data Findings Rains Media 28

41. Primary Data Wrap-Up The Millennial student expects to make much more than the currently working Students feel underpaid and overworked in their current part time employement There is a tangible gap in expectations between Millennials Full-time employed Millennials are motivated by more than just salary Students feel their educational institutes are less invested in them than their working counterparts Overall, the data found in Ontario reflects the same findings across the USA and most countries Rains Media 29

42. Technology Profiles Rains Media “Whooooo are you? Who, who, who, who...” 30

43. The high school class of 2011 Born in the early 90’s Fully immersed web 2.0 generation Youtube created in grade 7, by grade 8 (2006) it is worth 1.65 billion Wikipedia passed the 2 million article mark in grade 9, making it the largest encyclopaedia in history. Had access to facebook since they were 13 The iphone came out in grade 9 (2007) Rains Media 31

44. The high school class of 2011 More than phones 90+% of teens carry cell phones 57% of teens claim that cell phones actually improve their lives Cell phones are second only to clothes when it comes to presenting social status 80% carry a phone for security Teens text 5x more than adults, and 47% can text with their eyes closed Rains Media 32

45. The high school class of 2011 Rains Media 33 15 year old Kate Moore – 2009 texting champion

46. The high school class of 2011 Online 85% share some of their personal information online 69% use e-mail for school related activities, Spend more time texting, instant messaging, and on social network site Technology 50% globally want to choose their computers in the workplace 1/3 of millennials globally do not use technology supported by their IT department This highlights a mentality that it structure/policy is not important to this group Rains Media 34

47. Mature Students Technology Vastly different levels of online literacy. 70+% own and use cell phones. Online 50+ age group the fastest growing demographic for social media 64% of Twitter users are 35+ 76% of Linkedin users 35+ Rains Media 35

48. International Students Technology China, Brazil, and India are the quickest to adopt and use new technology. Three of the worlds fastest developing economies China Spent the past 10 years developing information technology infrastructure in the classroom 2007 teachers are being given IT certificates Chinese population spends more time online than any other country on earth. Rains Media 36

49. International Students Social media worldwide Qzone - China: 200 million users Hi5 - India, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America: 80 million users Mixi – Japan: 24 million users Netlog - Europe, Turkey, the Arab World, Quebec: 70 million users Vkontakte – Russia and former USSR: 110 million users Rains Media 37

50. Millennials in the workplace “Surely, you can’t be serious?” …. “I am serious. And don’t call me Shirley” Rains Media 38

51. Hiring and working with Millennials What are their expectations outside of work? What do Millennials look for from employers? How to manage their mindset in order to increase their productivity and happiness Rains Media 39

52. Expectations outside of work Travel Evidence supports the characteristics of travel Political ideology Volunteerism “Millennials are feeling an intense feeling of gratification after volunteering” – Michael Brown, CityYear Governmental adjustments in Ontario Rains Media 40

53. Expectations outside of work Spending time with Family More importance on becoming a better parent Closest generation to their parents Recreational activities Instant gratification More resources around organized sports as they grew up Time off to pursue friendships “The most connected generation” More time spent before marriage, children Rains Media 41

54. Expectations from Employers Compensation Salary expectations Fuelling their consumption of discretionary income Benefits packages Opportunity for Advancement Looking for what this job can bring to their next job Clear tracks to progression within the workplace Working towards their career goals Flexibility Opportunities to realize their life goals Spend more time with friends Allow for feeling of control over their own hours Rains Media 42

55. Expectations from Employers Leadership Style Working alongside leadership Allowing for teamwork and lateral support Short term goals that are realistic Corporate Social Responsibility Looking for companies that respect the environment Support the community and social programs Increasingly waste-reducing Rains Media 43

56. Managing the Millennial Mentorship programs that enable employees to interact with more senior employees on a different level Providing tasks that allow them to multitask Harnessing their potential for high-tech projects Providing incentive based targets Rains Media 44

57. Managing the Millennial PSE Organizational structures Impact of increasingly vertical structures Providing lateral supports within organization Providing structured projects ahead of time Benchmarks Allowing them to give updates on projects Mid-project decision making They are risk averse They are looking for rewards Rains Media 45

58. Examples Google headquarters uses Goats instead of lawn mowers (corporate social responsibility) Facebook holds hack-a-thons (mentorship and challenges) Enterprise Rent-A-Car provides time off for volunteering Frito-Lay provides video training sessions via YouTube Intel provides social media training for all new employees Rains Media 46

59. Millennial Myths Rains Media “What we have here, is a failure to communicate.” 47

60. Millennial Myths Perceptions of the millennial generation: Lazy Narcissistic Needy Difficult to Please Rebellious Immature Rains Media 48 “I’ve been suffering you mediocre, twentysomething, self-congratulatory ingrates now for years” - Tinselpit.com

61. Millennial Myths Lazy The perception of this generation is that is wants praise and advancement for nothing. Boomers INVESTED time in work, Millennials SPEND time, and thus want to spend it wisely. A life/work balance is extremely important. Its not that Millennials don’t ‘care’, they just want to complete their work so they can live. They are less likely to seek out additional assignments. You can maximize their productivity by providing clear structure of their duties. If they find efficient ways to complete these responsibilities through multitasking and technology, THAT’S OK! Some organizations use incentives to reward efficient work You can add responsibilities as you add the expectation of advancement Rains Media 49

62. Millennial Myths Narcissistic Millennials have acquired the reputation of being in things for themselves. Ironically, they are also an extremely collaborative generation. While they may seek career advancement, they see themselves getting there by working with groups. Encourage teamwork, committees, and social environments where applicable. Rains Media 50

63. Millennial Myths Needy The perception that millennials seek constant praise is overblown. Millennials view work differently than preceding generations, and this manifests itself in the desire for recognition of achievement. They grew up with their parents as their ‘friends’ an similarly view authority figures in their lives as experienced guides. Show how what they are doing will aid in their progression and they will follow. Difficult to Please According to a study by Kenexa, Millennials are happier with their bosses than Gen X, or Boomers. You can’t underestimate the trust factor. Millennials need to believe that they are working with you, not FOR you. If you can achieve this balance they will (and do) have high job satisfaction Rains Media 51

64. Millennial Myths Rebellious Respect and trust is earned, not demanded or expected This generation is more saturated in media, marketing, and technology than any in history. Because of this they are sceptical and discerning. They seek genuine leadership – especially by example. Be the philosophy you claim to support and they will respect you. Immature Its not that they don’t want to grow up, its that growing up has changed. The combination of a life of privilege, and watching their parents work careers that were less than stimulating as resulted in millennials seeking a different path. Having a ‘home-base’, as well as baring witness to divorce and career collapses has led them to be comfortable delaying the major choices in life. Rains Media 52

65. Servicing Millennials Rains Media “…the final frontier.” 53

66. Servicing Millennials Social Media Go beyond marketing Develop a community Use diverse tools (different demographics, and trends) Experiment and adapt, be like your audience Rains Media 54

67. Servicing Millennials Social Media Go beyond marketing The conversation on the registrars page is an excellent example of customer service Develop a community Social media is an extension of the personal identity of millennials Add unique tabs for discussion, photos, video, other means by which students can feel connected Get a feel for the consciousness of your campus Learn from emerging conversations Keep records of peak times, repetitive questions, and work to anticipate them Use diverse tools (different demographics, and trends) Experiment and adapt, be like your audience Rains Media 55

68. Servicing Millennials Rains Media 56 3500+ views

69. Servicing Millennials Technology Mobile 50% of mobile phones will be smart phones in 2011 Millennials send 1600 texts a month Text emergency updates Focus on web accessibility first, apps later QR codes Rains Media 57

70. Social Media and the workplace Harry, meet Sally. Rains Media 58

71. Workplace Policies & Guidelines Social Networking Sites Interacting with the “public” Protecting employee privacy Policy on User Generated Content Expressing opinions online Balance between being open and using discretion Texting at work? Increasing connectivity and productivity Rains Media 59

72. Social Networking Sites Having employees interacting with students and prospective students Establishing procedures Enabling community managers Rains Media 60

73. Social Networking Site Rains Media 61

74. Social Networking Sites Privacy Concerns Important to be authentic while protecting the privacy of employees Avoid using “personal” Facebook profiles Measures to protect against abuse Establishing a front facing policy Rains Media 62

75. External Policy Laurentian University will remove comments that: Rains Media 63

76. Social Networking Sites Risk Management Displacing risk in an upfront manner “Risk management not Risk Elimination” Everything you write is legal documentation You can never take back a post Rains Media 64

77. Social Networking Sites Creating content while respecting privacy Photos Sharing links Allowing fan uploaded images Allowing 3rd party posts on your sites Rains Media 65

78. User Generated Content Policy on User Generated Content Anything that is created online (text, photo, comment etc.) Expressing opinions online Can be damaging emotionally and professionally Legal ramifications Students expressing opinions Rains Media 66

79. User Generated Content Addressing student comments Remove comments that violate policy Be a human Reason will prevail Dealing with complaints Rains Media 67

80. Within the workplace Employees are on social networks too 50% of employees are on Facebook Millennials are sending Banning this connectivity? (Discussion) Smartphones at work Rains Media 68

81. Banning Connectivity Rains Media 69

82. Within the workplace Enabling connectivity Increasing productivity Appealing to Millennials Important to allow Gen-X and Boomers to feel included Rains Media 70

83. Within the workplace Facebook friends? Personal/professional boundaries Unfriending as retaliation Monitoring & big brother Rains Media 71

84. Within the workplace Rains Media 72 Kimberley Swann

87. Gloria Gadsden - East Stroudsburg University

88. "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..."

89. "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."

90. Only had 32 friends on facebook, none of which were students

91. June Talvitie-Siple

92. Described students as"germ bags" and school parents as "snobby" and "arrogant."

93. Only 50 friends on facebook, none of which were students

94. Ashley Payne – High school teacher East Stroudsburg University

95. Asked to resign over facebook pictures of her drinking alcohol on vacationRains Media 74

97. Chris Avenir – Ryerson Student

98. Faced 147 counts of academic misconduct for creating facebook study groups, and was expelled.

99. Avenir sued Ryerson for $10million in response

100. Ruling overturned, and Avenir received a passing grade and was not expelled."

101. Keith and Steven Pridgen – University of Calgary students

102. Were punished for making disparaging remarks about a professor on their facebook statuses

103. Went to the supreme court and won, under the Charter of Rights and Freedoms.

104. Tony Harris – Calvin College Student

105. Allegedly made disparaging remarks about an ex-girlfriend on facebook and was reprimanded under the technology and conduct codes.Rains Media 75

106. Scenarios, Discussion, and Questions “Houston, we have a problem.” Rains Media 76