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Jean-Paul Schaddé van Dooren

Social media seminar at TradeFair 2010 in Aalsmeer.

Technology Business

social media (non)sense
Jean-Paul Schaddé van Dooren
Efraïm F. Vink

@efvink
online marketing Elsevier
marketing zibb.nl / bizz / FEM / onebizz
opstarten watwerktonline.nl

increased socialness internet
ICQ (1996), gevolgd door delen van muziek met
NAPSTER (1999). KAZAA (2001) volgde snel om ook
andere bestanden te kunnen delen. WIKIPEDIA
(2001) zorgde voor het eerst voor een grote, gratis,
online kennisbank. In 2003 begon GOOGLE in
Nederland en YOUTUBE volgde in 2004.
TWITTER maakte in 2006 haar intrede.

quote @shitmydadsays
“Look, we're basically on earth to shit and fuck. So
unless your job's to help people shit or fuck, it's not
that important, so relax.”

trust
clickthrough rate for average banner ad
(forrester, 2008)
0,19%
clickthrough rate for average facebook wall post (vitrue, august 2009)
6,49%

watch this presentation on slideshare
tweet about this presentation using #fhtf
we are:
@jpschadde
@efvink

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Toelichting social media

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Over a billion people signed up for Facebook. Half of them in the last year. This site the most used site for people when using the Internet. People are not watching TV anymore - its using Facebook and Youtube and these other web sites. What powerful force draw them to this. Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing and post the video on Youtube? In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.

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Vanwege het gigantische aantal klachten dat Ziggo kreeg en de uitgebreide media aandacht daaraan, vonden Efraïm Vink en ik dat we daar een positieve draai aan moesten geven. De nieuwe campagne van DDB voor Ziggo "Ziggo helpt!" moest dan invulling krijgen op een andere manier. Met een \'Ziggo box\' zou je een toetsenbord en een kastje aan de consument leveren; waardoor consumenten kunnen internetten op hun televisie en digitale televisie op meerdere televisies kunnen kijken. Het idee werd, mede dankzij onze onderbouwing en visie, positief ontvangen door de marketingman bij Ziggo, maar wordt vooralsnog helaas niet gerealiseerd.

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Sms

1. social media (non)sense Jean-Paul Schaddé van Dooren Efraïm F. Vink

3. @efvink online marketing Elsevier marketing zibb.nl / bizz / FEM / onebizz opstarten watwerktonline.nl

4. @jpschadde

5. our story today

6. where did it start?

7. the first website

8. and then sharing started

10. evolution of social media

11. increased socialness internet ICQ (1996), gevolgd door delen van muziek met NAPSTER (1999). KAZAA (2001) volgde snel om ook andere bestanden te kunnen delen. WIKIPEDIA (2001) zorgde voor het eerst voor een grote, gratis, online kennisbank. In 2003 begon GOOGLE in Nederland en YOUTUBE volgde in 2004. TWITTER maakte in 2006 haar intrede.

12. 1994 online diaries

13. 1997 weblogs

14. 1999 messenger

15. 2003 LinkedIn

16. 2004 facebook

17. 2004 hyves

18. 2004 picasa/flickr

19. 2006 twitter

20. 2008 facebook NL

21. 2011 ???

22. 2003

23. 2003

24. social media.. what’s it about?

25. togetherness

26. the big four

27. how to use it

28. DON’T just SHOUT!

29. listen

30.

31. but also…

32. quote @shitmydadsays “Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”

33. which social media are there?

34. pick the right tools

35.

36. Dell outlet

37. Dell webcare

38. Dell facebook

39. strawberry grower

40. FloraHolland

41. online shopping

42. groupon social shopping

43. hype?

44.

45. hihi http://www.slideshare.net/Weave/

46.

47.

48.

49. activate!

50. social media toolkit

51.

52. recent hits on google

53. recent hits on facebook & twitter

54. search twitter

55. metrics for your sent links

56. analytics

57. twitter on the web

58.

59. hootsuite

60. mobile access

61. mobile internet increases

62. why should I join the crowd?

63. why should I join the crowd?

64. what’s in it for us?

65. trust clickthrough rate for average banner ad (forrester, 2008) 0,19% clickthrough rate for average facebook wall post (vitrue, august 2009) 6,49%

66. Search Engine Optimization

67.

68. customer insights

69. what’s next?

70. location based services

71. location based services

72.

73. monitoring

74. find out what network to use

75.

76.

77.