The City of Seaside, with approval from the Seaside City Council has adopted a 20-year visioning project entitled, "Seaside 2034: Building a bridge to our Future." A program outline was presented during a council workshop on November 18, 2013 and approved during council session on December 9, 2013. For regular information on the 14-month project - scheduled for completion in 2014, please visit www.cityofseaside.us.

1. SEASIDE 2034
Building a bridge to our Future
VISIONING SEASIDE IN 20 YEARS

2. What is Visioning?
vi
noun:
sion
ing
the development of a plan,
goal, or vision for the future.
Visioning is a dream for the future that
takes the expectations, hopes and dreams of
a community and distills them into one
voice or vision statement within a
designated period of time.
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3. Importance of Visioning
“If you don’t know what
you want to be, then you
have no control over
what you’! end up being.
You won’t know until
it’s too late if you like
how you’ve turned out.”
“If you don’t
know where
you’re going,
you might end
up someplace
else.”
-Michael Garrah
-Casey
Stengel
former town manager
Bridgewater, Nova Scotia, Canada
former MLB
outfielder & manager
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4. Animated look at Visioning
source: movementvision.org
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5. Visioning 101
Purpose
Identify what a community should look like
within a designated period of time.
Time Period
20 - 30 years
Stakeholders
Community (public)
Key External Interests
Elected officials
Staff
Action Plan
Determined through five-phase process
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6. Seaside Visioning History
2008 process
led by the late
Gary Diebolt
and former
Seasider Bill
Hubbard
Six topics of focus
1) Building / Land Use
2) Tourism & Business
3) City Services / Safety
4) Health / Education
5) Heritage, Arts, Parks & Environment
6) Religion / Social Services
The highlights:
1) TSP Adoption; 2) Replacing Ave. U Bridge; 3) Building
community garden; 4) Services booklet for Seaside; 5) Skate
park completed; 6) Seaside VB website growth
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7. Seaside 2034: The process so far
1) Assignment given by City Manager
2) Meetings and LOC Workshop in Salem
3) Post workshop development
4) Focus on making the process more relevant
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8. 6 Takeaways from Hillsboro 2020
1) Not letting preconceived ideas drive the process
2) Finding champions in our city to aid process
3) Developing an implementation plan (living document)
4) One councilor per topic (spreading the dialogue)
5) Publicity throughout the process (community)
6) The digital divide (multiple ways to reach public)
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9. Reaching our stakeholders
(our residents)
1) Social Media
2) Flyers
3) Mailers
4) Events
5) Surveys
FB Ads increased LIKEs
by 650+ in two weeks
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10. Reaching our stakeholders
(our residents)
1) Social Media
2) Flyers
3) Mailers
4) Events
5) Surveys
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11. Reaching our stakeholders
(our residents)
1) Social Media
2) Flyers
3) Mailers
4) Events
5) Surveys
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12. Reaching our stakeholders
(our residents)
1) Social Media
2) Flyers
3) Mailers
4) Events
5) Surveys
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13. Reaching our stakeholders
(our residents)
1) Social Media
2) Flyers
3) Mailers
4) Events
5) Surveys
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14. Why Seaside 2034?
Building a bridge to our Future
Importance
of the term
future
Seaside’s
storied past
with the
opportunity
to shape the
future
Bridging
represents the
uniting of all people
and demographics as
well as keeping a
slight hold on the
past while
reaching forward
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15. Proposed Timeline
Option 1: Short (12 months)
Option 2: Medium (14 months)
Option 3: Long (24 months)
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16. Proposed Timeline
Option 1: Short (12 months)
Pros
Cons
The obvious, it’s short
The quick snapshot
It’s focused and driven
The opposite, it’s too short
Not ENOUGH detail
Result could appear planned
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17. Proposed Timeline
Option 2: Medium (14 months)
Pros
Cons
More time to capture in-depth results.
Gives us full calendar year
Keeps continuity of stakeholders
Most cost-effective*
More data to collate
Includes time frame of holidays
*Short = extra money to finish
Long = most staff time
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18. Proposed Timeline
Option 3: Long (24 months)
Pros
Cons
Most in-depth study/analysis
Traditional visioning timeframe
Most data and detail
Sustaining momentum is difficult
Stakeholder commitment
City Council change
Process stalls = 2008 result
Difficulty collating data
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19. SMILE
We’re ALMOST done!
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20. Community involvement
Consistent publicity
with a common theme
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Community & Council
champions of the effort
Ongoing effort: before,
during and after the process
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21. Community involvement
Breaking through the barrier of
tradition forums for data gathering
Plan of attack that
takes outreach TO
the public and not
always expecting it
to come to us
Determining the six most
important topics from scan
One topic per city councilor
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22. Inspiring the future
source: michaelmarantz.com
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