Social Media, Mobile Websites and Email marketing produce results for a car wash no matter if it is big or small, part of a chain or a stand alone unit.

1. 3 New Marketing Trends
for Your Car Wash
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www.SlideShare.com/jratkins

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A New Marketing Perspective - Video
The 3 New Marketing Trends
 Social Media
 Mobile Website
 Email Marketing
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Marketing Infrastructure Model
3 Keys to Success in Social Media
Where to get content
Editorial Calendar
List Building - Email Marketing
Selling in the Digital Age
Biggest Bank for your Buck
Resources

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Social Media
Mobile Web Site
Email Marketing

5. Social Media Networks: “The Big 5+1”
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Facebook Page
Twitter Account
Google+
LinkedIn
YouTube
Blog
Note: You may use 1 or more of these or other Social
Networks that fit your business needs.

6. HootSuite: Your Social Media Command Center
 Allows for an “inflow” of all Social Media into 1
Place, for processing, monitoring and responding
 Provides a place to post to all or some at once
 Schedule Post in Advance, 2 to 4 weeks at a time
 Free up to 5 inputs
 $10 per month

7. Websites that are easy to read on a Mobile Device
 Online Repository of Information
 Responsive
 Call to Action
 Conversion Forms

8.  Email Marketing Packages
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Mail Chimp
Constant Contact
Others?
 Compliant with Anti-Spam
 Add Sign up to forms and sites

10. 1. Be Interesting
2. Content is King
3. Give to Get
 Looking Back & Looking Forward
 Concept applies to all communication

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Once your Social Media is set up, this is the
#1 Challenge
Brain Storm, get help from staff & friends
Hire a contract writer
Comment on others’ Content
Subscribe to industry related sources

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Constant Contact – www.ConstantContact.com
Mail Chimp – www.mailchimp.com
Clients, Prospects, and Friends
Associations, Clubs, Groups
Networking, MeetUps, Events
Purchase - .15 to $2

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Yes, when used in concert: Marketing & Selling
Strategically and on purpose
Targeted, curated list
Consistent use & responsive to customers
Track Activity

14. Video
 1 Min, for attracting attention
 Longer videos for education (up sale)
 Place on your:
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Website
Facebook
YouTube
Blog
Email

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Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social Media Trends)
HubSpot (Content Marketing Specialist)

17. Thank you for attending,
3 New Marketing Trends for Your Car Wash
What do I do?
1. Conference Talks and Workshops
2. Executive Training and Coaching
3. Services: Social Media, Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.com/jratkins