tri•fect•a, trīˈfektə/, noun, a bet in which the person betting forecasts the first three finishers in a race in the correct order. In terms of building your business, trifecta is your bet on the top three marketing channels you use to build your business, in the right order: your website, your social media presence and your email marketing campaign. This presentation will first define and discuss the three tools and then explain how they are used in conjunction to drive results. Think of your website as your online repository of your content and maybe your cash register. Your Social Media is your community connection and communication tool. And your email is a tried but true method of direct communication with your fans, followers and customers. How can your business benefit by having these three powerful tools aligned and working in concert for results? Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.

1. Marketing Trifecta:
Websites, Social Media & Email Marketing
Download this presentation at:
www.SlideShare.com/jratkins

2. Marketing Trifecta:
Websites, Social Media & Email Marketing
Download this presentation at:
www.SlideShare.com/jratkins

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Assumptions
Marketing Infrastructure Model & Assertions
HootSuite
Where to get content
Editorial Calendar
Email Marketing
List Building
Selling in the Digital Age
Resources

5. 1. Social Media Networks: “The Big5+1”
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LinkedIn Account & Company Page
Facebook Account & Company Page
Twitter Account
Blog
YouTube Channel
Google+
Note: You may use 1 or more of these or other Social
Networks that fit your business needs.

6. 2. HootSuite: Your Social Media command Center
 Allows for an “inflow” of all Social Media into 1
Place, for processing, monitoring and responding
 Provides a place to post to all or some at once
 Schedule Post in Advance, 2 to 4 weeks at a time
 Free up to 5 inputs
 $10 per month

7. 3. Email Marketing Package
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Mail Chimp
 Constant Contact
 Others?
4. Website
 Responsive
 Online Repository of Information
 Call to Action
 Conversion Forms

9. 1. Be Interesting
2. Content is King
3. Give to Get
 Looking Back & Looking Forward
 Concept applies to all communication

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Once you set up your digital marketing
infrastructure (content), someone can find
you, be referred to you, or you can introduce
them to your company.
The Prospect consumes the content and
chose to engage or not.
When they reach out, it’s time to
consummate the sale.
Aka ”Inbound Marketing”

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Once your Social Media is set up, this is the
#1 Challenge
Brain Storm, get help from staff & friends
Hire a contract writer
Comment on others’ Content
Subscribe to industry related sources

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Constant Contact – www.ConstantContact.com
Mail Chimp – www.mailchimp.com
Clients, Prospects, and Friends
Associations, Clubs, Groups
Networking, MeetUps, Events
Purchase - .15 to $2
Intro Calls

14. Digital Marketing Model with a Sales Wrapper
Selling & Marketing Together
CRM - Customer Relationship Management
Selling
Selling
Selling
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Selling

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Content
 Blogs
 Case Studies
 Articles in Journals
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Community Building
 Listen & Respond
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Campaigns
 Specific Activity, Time Line and Desired Results

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Campaign Examples
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Events
Special Offer
Content
Paid Post
Social Media Ad
Referral Program
Affiliate Program
Track, Access, Modify and Repeat

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Yes, when used in concert: Marketing & Selling
Strategically and on purpose
Targeted, curated list
Consistent use
Track Activity
CRM – Customer Relationship Management

18. 
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Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social Media Trends)
HubSpot (Content Marketing Specialist)

19. Thank you for attending,
Marketing Trifecta:
Websites, Social Media & Email Marketing
What do I do?
1. Conference Talks and Workshops
2. Executive Training and Coaching
3. Services: Social Media, Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.com/jratkins