1. Survey results.

2. Q1. Are you..? Q2. Please select appropriate age range. = 2 15 – 16 40% 17 – 18 53% 19 – 20 0% 20+ 7%

3. Q3. Which music magazines do you read if any? Q4. How much do you spend on music magazines per month? £0 - £1 – 25% £2 - £3 – 50% £4 - £5 – 25% £5+ - 0%

4. Q5 . How often do you go to gigs or festivals? Q6. How much do you spend on physical or downloaded music p/m? Once a month 26% Twice a month 20% Three times a month 0% Four times + 20% Once a year 27% Never 6% £5 - £10 53% £10 - £20 20% £20 - £30 20% £40 - £50 7% £50+ 0%

5. Q7 . Where do you access new music? Q8. Do you illegally download music? = 2 Yes – 19% No - 43% Sometimes – 38% Q9 . Do you prefer a magazine released..? Weekly – 50% Fortnightly – 25% Monthly – 25%

6. Q10. Do you live stream tracks? Yes – 65% No - 35% Q11 .If yes, which sites do you use? Q12. Where do you watch music videos? TV – 35% Online – 61% Other – 4% YouTube Myspace Other Project Playlist Spotifire

8. Q15. If you saw a new music magazine on the shelves, what would you want to see? What would make you buy that over previous magazines? 5% Good use of cover lines 18% Freebies 27% Bands of interest 18% Good use of colour 14% Photography 9% New bands 9% Reviews