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Marketing Presentation For 2011 MBA Program

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Mock marketing presentation on how large pharmaceutical companies market current prescription drugs.

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Jeff Reid, Shweta Malhotra , Jimmy Jarrell ‘ Oxynac’ – A hypothetical product from AstraZeneca
Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About AstraZeneca ,[object Object],[object Object],[object Object],[object Object]
AstraZeneca’s Main Goals ,[object Object],[object Object]
Company’s Recommendations: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Company’s Recommendations: ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Current Marketing Situation
Overall Market Description ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Market Description
Product Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product & Competitive Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
Channels and Logistics Review Astrazeneca Wholesaler Depot/Stockist Hospitals Medical Institutions Retailer/Pharmacy Patient
SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Critical Issues ,[object Object],[object Object],[object Object]
Oxynac Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning and Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing and Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Communications and Research Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategy
Action Programs ,[object Object],[object Object],[object Object],[object Object]
Action Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budgets
Budgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Controls ,[object Object],[object Object],[object Object],[object Object]

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Marketing Presentation For 2011 MBA Program

  • 1. Jeff Reid, Shweta Malhotra , Jimmy Jarrell ‘ Oxynac’ – A hypothetical product from AstraZeneca
  • 2.
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  • 8.
  • 9.
  • 10.
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  • 13. Channels and Logistics Review Astrazeneca Wholesaler Depot/Stockist Hospitals Medical Institutions Retailer/Pharmacy Patient
  • 14.
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  • 19.
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