3. • Slides are designed, not decorated
• First create in analog, not digital
• Simplicity in design and naturalness in delivery
• The big four; contrast, proximity, alignment and repetition
• Slides are slides, it’s not your handout
ImagecourtesyofPixomar/FreeDigitalPhotos.net
presentationzen
5. presentation
not about decorating the slides of a
ImageSource:http://www.playpennies.com/writer/wordpress/wp-content/uploads/2010/03/htmlimport_splash_20of_20paint.jpg
6. all things are created twice
Stephen R. Covey
Imagecourtesyofohmega1982/FreeDigitalPhotos.net
7. All things are created twice
• Restrain yourself from starting with the computer
• Use a clear tidy work space for stillness in mind
• Brainstorm and have restraint to find the core
• Decide your core message and keep it in front of you
• Use sticky notes, sketch pads, whiteboards, etc.
• Design your slides to support your core message
• Decide the potential image during the sketch
• It’s not about amazing images, it’s about your core
15. Population in the Region of Peel
If we need to present about the Older Adult population in the Region
of Peel, this is one method and next slides are a few other methods.
Age 0 - 6 7-14 15-24 25-54 55-64 65-84 85+
Population 113,390 141,525 187,040 574,175 144,805 122,060 13,795
Ratio 8.74% 10.91% 14.42% 44.27% 11.16% 9.41% 1.06%
Source: Statistics Canada, Census of Canada 2011
27. This is an amazing image. However, it doesn’t allow freedom of text
to support the point highlighted by it. If we use text, it devalues the image .
The image becomes a burden.
Take a look at the next slide. It is enhanced to amplify the message.
Imagesource:http://history.nasa.gov/1658.jpg
28. “Ask not what your
country can do for
you, ask what you
can do for your
country”
- John F. Kennedy
29. Rule of Thirds
By placing the primary element
at intersecting points
in a 9 squares grid,
you balance your image and
help the audience comfortably
browse through your slide.
30. Rule of Thirds
Our eyes tend to
wonder a bit longer at
intersecting points.
Imagesource:http://www.toniccare.com/v/vspfiles/assets/images/eyes.jpg
31. The first step is to break free
from our dependency on
slideware and templates.
You will notice new life in your
personal design style.
Imagesource:http://www.iichange.com/uploads/images/cutout%20eagle.jpg
43. Contrast
• Our brain is hardwired to notice differences
• Elements should be “distinctly” different
• Manipulate space: near and far, empty and filled
• Colour choices: dark and light, cool and warm
• Fonts: sans serif and serif, bold and narrow
• Positioning: top and bottom, isolated and grouped
• Creates a strong and clear focal point
• Take a look at the following examples
44. There is good contrast in text to background colour.
However, all text are white and it doesn’t amplify our
message.
“Without contrast you’re
dead.”
- Paul Rand
45. The background design is a cool design but, it is an
extremely busy background.
Even though the text have good contrast with each
other; the busy background could challenge the eye
movements.
“Without contrast you’re
dead.”
- Paul Rand
46. 0
1,000
4,000
8,000
2000 2004 2008 2012
Hypothetical Newcomer Population Growth
The key message are the
statistics and they are
hidden. Too much clutter.
Year
Population
Legend:
Canada
Region of Peel
2,000
2,900
3,900
5,000
4,200
47. 0
1,000
4,000
8,000
2000 2004 2008 2012
Hypothetical Newcomer Population Growth
Taking away the grid
and using orange
helped, a little bit.
The background colour
seems to reject clarity.
Year
Population
Legend:
Canada
Region of Peel
2,000
2,900
3,900
5,000
4,200
48. 0
1,000
4,000
8,000
2000 2004 2008 2012
Hypothetical Newcomer Population Growth
A better way of
achieving contrast.
The key message, which
are the statistics , stand
out better. Year
Population
Legend:
Canada
Region of Peel
2,000
2,900
3,900
5,000
4,200
51. Proximity
• Items should be grouped to be viewed as a group
• Make the audience think about the right message
• Not wonder about the bad organization of slide
• The slide has limited space, unlike a magazine
• Therefore you could manage only few elements
• Note where your eyes visits first, second and so on
• Take a look at the following examples
53. Shaminda Perera
Presentation Design
Designing slides to complement your delivery
This slide lacks a design priority. There
is neither alignment nor proximity. It
seems as if there are multiple elements
without design balance.
55. Shaminda Perera
Presentation Design
Designing slides to complement your delivery
The design uses
symmetrical balance
and better proximity.
Related elements are
grouped.
Greater contrast
through adjusting font
size and colour.
56. presentationzen
you may never need another book on designing presentations
the work of Garr Reynolds
Achieve proximity by placing the
primary image and text farther apart
to appear separate but organized
Imagesource:http://3.bp.blogspot.com/-iw50tv2hrq4/UC_3I-
J19xI/AAAAAAAAA08/zAW3ThlrmAY/s1600/stacked_zen_stones_by_sudolaw-d33hied.jpg
57. presentationzen
you may never need another book on designing presentations
the work of Garr Reynolds
Imagesource:http://3.bp.blogspot.com/-iw50tv2hrq4/UC_3I-
J19xI/AAAAAAAAA08/zAW3ThlrmAY/s1600/stacked_zen_stones_by_sudolaw-d33hied.jpg
58. Peer to Peer LearningMobile Accessibility
Online
Learning
Total lack in Proximity:
The items are not grouped together for the images and text to represent
each other, making it ambiguous. It will send the audience minds to take
a stroll in the park. Bad selection of background as well.
future of Education
63. Alignment
• Connect elements visually via an invisible line
• Enable the gridlines in your slideware
• Slides will look more professional and clean
• Slides will be quickly understood
• Alignment does not mean being placed to rigid lines
• It means to flow with existing elements
• Choose slides that will help you with alignment
• Next few slides give examples
64. Shaminda Perera
presentationdesign
Designing slides to complement your delivery
All elements placed flush right
creates positive alignment in to
one line. This creates a sense of
design balance.
Colours that are used creates
contrast to highlight the central
theme of the presentation, the
name of presenter and the logo.
75. Repetition
• Have consistency in design elements
• Eg; in background, fonts, template, colour scheme
• Some background elements can soon become tiring
• Use them making subtle changes (eg; size, location)
• This presentation uses repetition of elements
• But contains changes to break monotony
• Changes should not interfere with the message
• Next few slides gives you an example
77. “…You treat a person,
I guarantee you, you’ll win,
no matter what the outcome.”
- Hunter Patch Adams
Example
Imagesource:http://yoursmartpartner.com/wp-content/uploads/gratful-patient.jpg
79. “…our brain is
so efficient in extracting
a face from a clutter of
other detail…”
- Carl Sagan
ImageSource:http://www.kelownacosmeticdentist.com/images/what-we-do/menu-main.jpg
Let’s Face it
80. Faces
• Using images with faces grabs peoples attention
• The face directs the attention to where it is looking at
• The face and eyes should be facing other elements
• Images gazing directly at audience; place to the right
• Eyes of a face with a smile should have dilated pupils
• Following slides give examples
81. This is an amazing image.
The eyes are gazing at the
audience so the image is
correctly placed at the right of
screen.
But ,what did you notice first?
The face, or
The text
Point the face and/or eyes
at the text.
Imagesource:http://hdwallpaper.ws/images/2012/09/-Is-Models-People-Faces-Fresh-New-Hd-Wallpaper--.jpg
84. What did you first perceive
the picture as?
Imagesource:http://cdn.onelargeprawn.co.za/wp-content/uploads/2011/Shuplyak_faces.jpg
85. Compare this with the
next slide
• It is a high quality image
• Did you notice the text first, or..
• ..the face and eyes gazing away from
text
• Your eyes may keep moving towards
the image
• Now compare with the next slide
Imagesource:http://www.washingtonpost.com/blogs/london-2012-olympics/files/2012/08/canada-womens-soccer-83.jpg
86. This is better than the
previous slide
• High Quality image
• Face and body towards text
• Achieved by a simple change in
the direction of face
Imagesource:http://www.washingtonpost.com/blogs/london-2012-olympics/files/2012/08/canada-womens-soccer-83.jpg
94. Use a face image with dilated pupils
Dilated Pupils of the eye captures our attention
much faster.
Pupils dilate when a person get’s excited.
95. No face exploitation please
• Avoid multiple faces in one image if possible
• Avoid making this slide your template
• Your eyes may keep moving towards the faces
• Then the text is devalued
96. When I mean
faces, I mean
all faces!
Imagesource:http://themetapicture.com/media/cute-sad-puppy-face-black.jpg
98. Bullettes
• Too many slides with bullet points is exhausting
• In training sessions you will need them, use sparingly
• So, use 6 words X 6 lines with 1 or 2 +/-
• That is why I call them “Bullettes”
• Not at all suitable in live talks and conferences
• If you have the urge, then better create a document
• Take a look at the following examples
99. Summary
• Simplicity: Simplify to amplify
• Gridlines: Use them to save time and align elements
• Thirds: Remember the “Rule of Thirds”
• Contrast: Make elements distinctly different
• Proximity: Will make the slides look more organized
• Alignment: Visually connect elements in line
• Repetition: Be consistent, but have subtle changes
• Faces: Eyes and face to point towards other elements
• Bullettes: Use them sparingly or you loose your audience
• Branding: Is not about your logo or colours in a template
100. Would you have remembered the
previous slide after you finish
reading this one?
You don’t need to abandon bullet
points, just use them sparingly.
Let’s see how we could avoid bullet
points and still summarise.
103. “We don’t begin every new sentence
in a conversation by restating our
names, so why would you
bombard people with your
company logo on every slide?”
- Garr Reynolds
104. So then how do you maintain the brand?
This slide has the logo on top.
The logo in the first and last slide is more than sufficient.
Have you noticed?
…that all instruction slides in this training presentation have orange in
them in some form or the other.
Orange is the principle colour of ChapterOne Consortium.
105. the principle of
Branding
Placed on every slide -
“The logo won’t help close a sale or
make a point, but it will create clutter”
- Garr Reynolds
110. 4 more principles!
Have you noticed that slides in this presentation;
1. Has empty space to optimize the design effect
Empty space is good for clarity, use it wisely
2. Have used only 2D elements
3D effects distort the clarity of the image and your message
3. Have used high quality images
At the least, use pictures with the dimensions of 800x600
4. Use animations sparingly
Animations consume time and irritates the audience
111. References
Reynolds, G. (2012). PresentationZen: Simple ideas on
presentation design and delivery. (2 ed.) New
Riders, California.
Pease, A., Pease, B. (2004). The definitive book of
body language. Manjul Publishing House, Bhopal.
112. Shaminda Perera
Design your slides to complement your core message and your delivery
Thank you
t: @ShamindaPerera | f: ConnectWithShaminda | in: ShamindaPerera
www.slideshare.net/jrsperera
Notas del editor
“Everything should be made as simple as possible, but not simpler”- Albert EinsteinThis line is entered as a hook to keep the audience wondering what does it mean to make it simple. It is good way of keeping their attention and also a good transition statement to the next few slides which explains what it means to be simple. Simplify to amplify.
