This document provides an overview of search engine optimization (SEO), including its history and evolution. It discusses key SEO concepts like Panda and Penguin updates as well as the changing search engine results page (SERP) layout with features like carousels, knowledge panels and local packs. Case studies are presented on successful SEO campaigns for companies. Tools for SEO like Google Analytics, Hootsuite and Bitly are also listed.
45. Super Bowl 45
Broke viewership records; 111 Million people
Youtube video of Tiny Darth Vader 58,417,406 in 2
years.
http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-poised-to-breakviewing-records-ties-1987-with-highest-overnight-ratings-ever/81684/
49. Prior to the curve the client received 14,877 visits. After the curve the client
received, at most, 6,055 visits.
The percentage of visits decreased 59% in the first month of not having an
inbound marketing campaign.
50. In May of 2013, 35 visits were recorded.
In August of 2013, 841 visits were made to the site
An increase of, 24X more traffic
51. What can you do?
http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg