2. “Social Media is Like Teen Sex”
Everyone wants to do it.
Nobody Knows how.
When it’s finally done there
is
surprise that it’s not better
-Avinash Kaushik, Google Analytics Evangelist
23. Time Consuming?
yes, but it’s free
and there are tools to help
24. Not just for marketing
• Knowledge curation
• HR and recruiting
• Customer Retention
• Crowd sourcing and Feedback
• Building a personal network
• Research
25. Opportunities
• Build Thought Leadership and Trust
• Grow an Audience
• Personal impact
• Add value to current customers
• Sell your product or Service
38. Listening Posts
•What are people saying about you, your
brand, your industry?
•Who are the influencers?
•Where are they?
39. how to listen
• www.search.twitter.com and search
something
• www.google.com/alerts
• www.socialmention.com
• www.google.com
• Analytics
40. twitter.
• communications platform
• 140 character limit
• opportunity to connect and share with
like people
• real time, all the time
• best cocktail party
41. quick tips.
• set up your profile completely
• add value (connect, share, help,
encourage)
• actively search and add people
• cocktail party
• personality is good
44. Businesses should be
set up as a page.
• Limited customization, but recommended
• Share news / Reward Customers / Get
Testimonials / Ask Questions
• Engage as a page
45. blogs.
• personal world wide platform
• participatory
• great for seo
• build a following
• wordpress.com / tumblr.com /
posterous.com
46. linked in.
• connect with colleagues and friends
• share your resume
• find jobs / recruit
• rocks for prospecting!
• discussions / groups
• getting more social every release
57. Structure
• Listening Posts - Real time listening
• Home Base - The place you own online
• Embassies - Interaction and engagement
• Passports - Less active, but there.
58. Listening Posts
•What are people saying about you, your
brand, your industry?
•Who are the influencers?
•Where are they?
59. how to listen
• www.search.twitter.com and search
something
• www.google.com/alerts
• www.hootsuite.com
• www.google.com
• Analytics
60. Home
Your flag in the ground
•blog (wordpress, typepad.com)
•life-stream (tumblr.com , posterous)
•social network profile (linkedin, fb)
61. Embassies
“Microsites on social networks
where you are actively engaged. Just
like a country does business in
embassies located in other countries,
you will fully engage in conversations
in your embassies on other
networks.”
via John Dale http://www.sixmonthmba.com/2009/07/using-a-.html
62. Passports
Profiles that allow you to participate
in conversations that your listening
posts pick up, however irregular it is.